Maximise the number of sales or leads you get from your content marketing and SEO campaigns with this informative session from the global search engine marketing experts. Providing strategic and tactical insights, this session will help you improve your visibility in the search engines and increase the amount of relevant organic traffic to your website. By optimising your existing and future online PR and content marketing plans you can increase the profit you derive from your website.
4. Global Search Marketing Experts – Content // SEO // PPC // CRO
PPC then Content & SEO
150+ clients, 18 countries working in 35 Languages
“Science” NOT “Art” – ROI & profit focused
Ethical, transparent and sustainable approach
Smart Software & Smarter People
152 full time staff and 25 part-time
Global B2B online lead generation specialists
Search Laboratory
12. Some industry stats…
57% that's how far the average B2B buyer is through the purchase
decision before engaging a supplier. – Google’s B2B Digital Revolution
Execs research £100,000’s of B2B product purchases on mobile
devices - Forbes Insight – The Connected Executive
Your clients want the “martini” product or service online research
experience…..
“anytime, any place, anywhere”
29. The Ecosystem in Practice
Content Idea
……data………………
…………stats…………
………..…quotes……
……interview..………
………images…………
….whitepapers………
……………videos……
……stories…………
Influencer
Expert
Editor
Professor
Blogger
News, social buzz, publications
A good idea starts with good research
34. Content Case Study – How it Works in Practice
Aim to increase number of relevant inbound enquiries
Measured by
– Content published and links
– Number of leads – web, phone etc
– Meetings generated
– Sales closed
Search Laboratory – practicing what we preach….
35. What is the user doing?
Researching, Planning, Budgeting………
– How to….
– What is…
– Which service…
…..making decisions without any influence from a sales person!
46. SEO Content rules
Rule 1 – Plan with SEO in mind
Rule 2 – Honest & Natural
Rule 2 – Personal & Friendly
Rule 3 – Interesting, Valuable & Factual
Rule 4 – Creative & Original
Create content for people and Google will find it
don’t just create content for Google.
“anytime, any place, anywhere”