Human-centered design of a in-home water conservation product.

1. Green SolutionsReducing Water Consumptionin the In-Home Faucet Market Jeremy Blanchard IoliStathi-Dedaki OM880: Product Innovation Project

3. “Eco-Movement”: Plumbing Trend for Water Conservation

4. Increasing Size of the Lifestyles of Health and Sustainability

5. Green Building Market: Over $50B

6. Consumer Involvement in Plumbing Fixtures has shot up to over 75%

10. Product Planning: Opportunity Identification - Competition Electric Faucet Color-Code Faucet Low Flow Dual-Setting Faucet Cold Water Dispenser Faucet Foot Pedal Faucet

11. Product Planning: Mission Statement - Develop a water saving faucet for home use

13. In-person Interviews

14. EthnographyMission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

15. Identifying Customer Needs - Ethnography Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

16. Identifying Customer Needs - Interpret Raw Data

17. Identifying Customer Needs - Suggested Improvements Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

18. Identifying Customer Needs - Hierarchical List Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

19. Product Specifications - List of Metrics Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

20. Product Specifications - Needs-Metrics Matrix Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

21. Concept Generation - Classification Tree Wall Outlet Electrical Fixed Rechargeable Battery Store or Accept Energy Non-fixed Battery Hydraulic Hydroelectric Rechargeable Battery Pneumatic Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

22. Concept Selection - Concept Brochure Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

23. Concept Selection - Concept Screening Matrix Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Specifications Select Product Concept Test Product Concepts Set Final Specifications Plan Downstream Development

25. Foot button allows the user to stop the flow of water instantly

28. Enthusiastic demonstrations

29. Day time advertising

30. Special offers

31. In Stores which sell traditional faucets

32. Placed next to the “Faucets” section

33. Supported with POP material to promote the “green” attributes of the product

34. Via technicians/plumbers

35. Promotional leaflets

36. Free placement

38. Product Placement in TV Shows

40. Thank YouQuestions?