Presentation made at the Pixel Lab, Schwieilosee, 29 June 2011

1. If You’re not paying for it,
You’re the Product
(and other stories about brands)
Jeremy Ettinghausen
Creative Director, BBH Labs

2. “We have to figure out
how to enable stories.”
Rei Inamoto
Chief Creative Officer, AKQA

3. London Underground advert for McCain’s Guilty Secrets

4. ‘Turning consumers into agents that add value. That’s the puzzle.’
will.i.am

5. ‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’
Six words for our time - Kevin Kelly

6. Screening

7. Screening

8. Interacting

9. Sharing

10. Sharing

11. Flowing

12. Accessing

13. Generating

14. SCREENING paid for with ATTENTION
INTERACTING paid for with ACTION
SHARING paid for with REPUTATION
FLOWING paid for with DONATION
ACCESSING paid for with INFORMATION
GENERATING paid for with CONTENT CREATION

15. “If you’re not paying for
it, you’re not the
customer, you’re the
product being sold.”
blue_beetle
Metafilter forum user

16. Danke!
@BBHLabs
@jeremyet