Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Content Marketing: Collection, Curation, Creation
1. #utcdigmktg
CONTENT MARKETING
Simple Rules of Content Collection, Curation, Cultivation, Creation
Sunday, February 24, 13
2. “ We live in a day
and age when the
content that is
created is now all
indexable,
shareable and
findable forever.
-Mitch Joel
Sunday, February 24, 13
3. COLLECT
only the best
CONTENT
#1
Sunday, February 24, 13
12. USE SUB-HEADLINES.
Organize the content and make the content
easier to read.
If your content must be longer than a few paragraphs, use sub-headlines as trailheads in your piece. It’s
easy for the reader to scan your content and use these “trailheads” to find relevant content instead of
clicking away.
Sunday, February 24, 13
13. ➡These
➡Bullets
➡Don’t
➡Hurt
Sunday, February 24, 13