5. True or False?
• LinkedIn doubled in size from 50 to 100 million members
between March ‘11 and January ‘13.
• The average Facebook user has 130 friends.
• While Facebook has about 1 billion users, only 500
million or so are active each month.
• A survey of 600 small business owners across the United
States indicates that 90% are actively engaged in social
networking sites
• Despite its resources, Google+ has only achieved roughly
25% penetration among the top 100 global companies.
• 24% of marketers have generated leads using Twitter.
6. “Social media is OK, I guess…
but it’s not relevant to my job
function, like, at all.”
- someone who’s probably not making
valuable business connections
7. For most job functions and
industries, LinkedIn is a
DYNAMITE social platform.
8.
9. InMail has the potential to be the highest
ROI tool in your social marketing arsenal.
12. A picture is worth a thousand
words…and a recommendation paints a
picture.
13. • Use outreach to build your Skills & Expertise recognition
• Useful tool to start thinking about your personal brand
14. SlideShare
• Get found through SEO
• Branding
• Lead capture
• Meeting setup
• Build strong relationships
• Analytics
15. • Attend or track any event
• Find contacts’ events
• Get recommendations
based on connections
and experience
• Get slides, write-ups,
photos, video
16. Banjo
• Connect all your networks
together
• Find potential leads
• See how you’re connected
to them
• Create serendipitous
encounters
17. Facebook Groups
• Manage a “private”
space
• Control sharing
• Control who even
knows you exist
• Post to multiple groups
at once
• Ask questions
• Share files
18. • Build a community
• Clean and intuitive
• 100% real-time
19. • Schedule social content to • Add team members
build a following • Easy access to analytics
• Manage multiple social
accounts from one interface
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2951360/figure/pone-0013199-g001/Is Social a Fad?
FALSE! LinkedIn doubled in size from 100 to 200 million members between March ‘11 & January ’13.TRUE!!! An average Facebook users has 130 friends. (source: AllTwitter; http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651)Monthly active users now total nearly 850 million. (source: Jeff Bullas; http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#e5fZgwTPL4wacMHt.99)TRUE: A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites (Manta.com)FALSE: 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)FALSE:: it’s 34 percent of marketers that have generated leads using Twitter. (source: Digital Buzz Blog)
Create a private spaceHave things you only want to share with a small group of people? Just create a group, add friends, and start sharing. Once you have your group, you can post updates, poll the group, chat with everyone at once, and more.Share different things with different peopleGroups let you share things with the people who will care about them most. By creating a group for each of the important parts of your life — family, teammates, coworkers — you decide who sees what you share.