Update and expanded presentation to include latest UCL developments with iTunes U

1. Jeremy Speller
Director of Learning & Media Services
UCL and iTunes U
An institutional study

2. What we’re going to cover
First toes in the podcasting
ocean
How we came to be on
iTunes U
The private site and VLE
integration
Where we are now
Future developments

3. The World of UCL

4. Founded 1826
The original University of London
First to offer education regardless
of race, religion or gender
4th in 2010 QS World University Rankings
22,000 students / 8,000 staff
The World of UCL

5. Now this looks interesting...

6. Background
Globalisation policy
Strong academic lead
Funding for pilot project
Apple Podcast Producer
On-demand recording
Workflow
Automated distribution
Cost effective

7. Pilot project
Identify champions
Develop workflows to meet
academic needs
Equip selected lecture theatres
Make portable equipment
available
Provide “best-efforts” support
Survey staff and student opinion
18 months starting January 2008

8. LectureCast
Piloting since
September 2009
150 captured events
200 hours of material
Over 12,000 individual
views
20 theatres into
service from
September 2010
Chemistry
56%
Biochemistry
32%
Laws
3%
Medicine
4%
Economics
3%
Special Events
3%

9. The iTunes U bombshell!
Approach from Apple late 2007
Briefing February 2008
Launch June 2008

10. Why we did it
For the glory!
direction from above: good and bad!
coherent with UCL’s globalisation policy
To further innovations in teaching & learning
strong academic leadership

11. Gathering the team
Legal
Copyright
and IPR
MediaPR
Systems
Project
Management

12. Gathering the team
Legal
Signoff
there should be senior
agreement to the service
you hope to provide
Contract agreement
no payment but you must
be happy with the
agreement between your
institution and Apple

13. Gathering the team
Copyright
and IPR
Content checking
do you have rights to the
media?
can you get rights?
do you have a workable
copyright model (we used
Creative Commons)?
Content release
contributors must agree to
release their media
subject to the rights
above

14. Gathering the team
Audio Visual
lecture capture
Design & Photography
quality design will sell your
iTunes U site
Multimedia
media creation and encoding
Web Services
RSS feeds and management of
the iTunes U site
Media

15. Gathering the team
PR
Corporate message
push the qualities of your
institution
Corporate identity
use to your advantage
Tone and voice
do you have a key way of
describing what you do?
Press
close collaboration with Apple
PR and strong sell from your
own press office

16. Gathering the team
Infrastructure
backend storage
delivery of RSS feeds
Systems

17. Gathering the team
Could be collective
I did the technical and media side -
a group of four managed overall
better if you can dedicate someone
for the project
Must be done!
key to engagement and GTD
Steeple resources
http://is.gd/f3TAe (PM kit and
interviews)
Project
Management

18. Gathering the team
Legal
Copyright
and IPR
MediaPR
Systems
Project
Management

19. The most important things
Content
Content
Content
Spreadsheet of ideal and realistic content to
launch
Technical and legal pragmatism
Workflow of responsibilities
Keeping some back

20. Clear structure and layout

21. Clear structure and layout

22. Attention to graphics

23. Attention to graphics

24. Attention to graphics

25. Attention to graphics

26. Attention to graphics

27. A way in

28. Internal Sites
Why would you want to have one?
How might you use one in practice?

29. Why would you want an internal site?
Great additional learning channel
for students
Great for integration with other
curriculum tools - VLE
A way of trailing / previewing
content
A way to alleviate fears about
IPR and being “in public”
Less fuss - design - images -
rights

30. iTunes U private & Moodle
Academic requirement
Streamed video on-demand within Moodle
Moodle link to course page on iTunes U

31. So how do you go about it?
Working with the “classic” system
- not PSM
Maclearning Webcasts for iTunes U -
http://is.gd/f3TYd
Keep within your resources - but
bear in mind opportunities for
automation

32. Real life
All Clinical Medicine
finalists are provided with
revision materials via
Moodle
Recorded lectures
Slide decks
Tutorial sessions
All online - what about
offline?
Provide everything as
downloads via the internal site

33. Revision course page

34. Key facts: March 2009
1 month
362 MBBS finalists
2,164 downloads

35. Moving on
Results repeated in 2010
High satisfaction rates
Staff
Students
Faculty delighted and request full
capture of all clinical lectures - all
to be made available via the
internal site
Across all subjects captured
material to be made available via
the internal site during 2010/11

36. UCL content workflow
m4a / m4b
m4v
h.264
Encoding
Intro / Outro
Streaming
server
Moodle
Browser
Capture
content
Echo360
Echo via
browser
iTunes
storage
Feed
generation
iTunes U
Private
Capture
content
Echo360
Echo via
browser
Receive
content
Create
content
Podcast
Producer
Approvals
Final Cut
Server
iTunes
storage
Feed
generation
iTunes U
Public

37. Three steps to heaven?
Review and
assess
technical
requirements
Keep a check
on reality
Target areas
that will
benefit your
students and
their learning

38. Lecture Capture
Pilot installation
Pilot testing
Podcast Producer integration
Service development
Service roll-out
Online Media Services
Podcast Producer development
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation
iTunes U
Site design
Content administration
Podcast Producer integration
Automation
RSS / Web Services
Podcast Library
Metadata standards
Teaching & Learning Support
Sub-Committee
Online Media Programme
Board
Where we are

39. Where we are
Started with c150 items of
content
Now c1,500 items
About 10-30k downloads per
month
About 300,000 since we started

40. Now and next
Just completed redevelopment of public site
Further development of private site
Online Media Application

41. The Online Media Application
Ingests and uploads user files to:
Streaming server
Moodle
iTunes U
Collects metadata
Allows users and admins to view
status of uploads
Emails users admin actions to
keep them informed

42. Q and A
Images copyright © UCL Photography
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries
contact: j.speller@ucl.ac.uk