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CMO Summit 2017

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Jeremy Waite
Jeremy Waite

My keynote slides from CMO Summit, Ascot Racecourse, October 12th. • Link to HBR CMO article: https://hbr.org/2017/07/the-trouble-with-cmos • Try the technologies that power Wimbledon: https://www.ibm.com/uk-en/marketplace/wimbledon/ • Personality Insights Twitter demo: https://personality-insights-livedemo.mybluemix.net/ • More info about Watson: www.IBM.com/Watson • Watson Marketing Assistant demo: https://vimeo.com/216818571

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CMO Summit: AI v CMOs Survival of the Fastest @JeremyWaite Evangelist @IBMWatson 12th October 2017
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X Cognitive: A multi-disciplinary world?
AI for Business. Think of Watson more like an IA. What Watson is NOT: An employee What Watson is: A tool to empower employees
Analytics Customer Engagement Security Powered by CognitiveIndustry Specialization Healthcare Finance IoT Global Ecosystem Content ConversationComputeCloud Watson Platform Data (Public, Private, Partner) Built Cloud-based Industry Platform
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Personality Insights Keyword Extraction Image Link Extraction Language Detection Relationship Extraction Feed Detection Sentiment Analysis Dialog Concept Expansion Visual Recognition Concept Insights Concept Tagging Language Translation Natural Language Classifier Retrieve & Rank Text To Speech Author Extraction Tone Analyzer Taxonomy Message Resonance Image Tagging Text Extraction Watson News Speech to Text Tradeoff Analytics Entity Extraction Face Detection Video Augmentation Factoid Pipeline Case Evaluation Knowledge Canvas Q&A Qualification Criteria Class. Policy Identification Fusion Q&A Risk Stratification Usage Insights Answer Generation Decision Optimisation Emotion Analysis Knowledge Graph Decision Support Knowledge Studio Service Statistical Dialog Easy Adaptation Question & Answer Speech to Text IBM.com/Watson Personality Insights Sentiment Analysis Visual Recognition Natural Language Classifier Tone Analyzer Image Tagging Emotion Analysis IBM Watson
“TECHNOLOGY IS NOTHING. WHAT’S IMPORTANT IS THAT WE HAVE FAITH IN PEOPLE, THAT THEY’RE GOOD AND SMART, AND IF WE GIVE THEM THE RIGHT TOOLS THEY’LL DO SOMETHING WONDERFUL WITH THEM”.
@JeremyWaite Thank You. IBM.com/Watson/Marketing

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