Data Natives 2015 Keynote, Berlin.
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Jeremy Waite is the Head of Digital Strategy for Salesforce EMEA. The document discusses how companies are now competing against speed and each other in real-time using customer data and analytics. It also highlights the growth of data and how technology can be used to build better customer relationships if applied thoughtfully.
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Data Natives 2015 Keynote, Berlin.
- 2. Jeremy Waite Head of Digital Strategy, EMEA @JeremyWaite Jeremy.Waite@Salesforce.com Turning Healthcare Around With #BigData
- 4. 1-1-1 Model adopted by: sharethemodel.org 1%Time 1%Equity 1%Product $100M+ Grants 1.1M Service Hours 26,000+ Nonprofit Organizations Celebrating 15 Years of Giving Back
- 5. Apps AnalyticsCommunityMarketingServiceSales Connect To Your Customers In A Whole New Way Customer Success Platform
- 6. 1MPH $200m 1% $3Bn 0:03 $256Bn “Machines should be nothing more than tools for extending the powers of the humans who use them”. Thomas Watson Jnr.
- 7. COMPANIES ARE NO LONGER COMPETING “ AGAINST EACH OTHER, ” SPEED. MARCBENIOFF THEY ARE COMPETING AGAINST
- 8. Monitoring Customer Journeys Building A Customer Company in Real-Time Real-Time Events Rich Contextual Data 10111011000100011111010 01010101011000010010110 11100010000100010001101 11011000100011111010010 10101011000010010110111 00010000100010001101110 11000100011111010010101 01011000010010110111000 10000100010001 Analyse Compute The Perfect Response Deliver The Precise action Proactively and In Context
- 9. Customers Are On A Journey “90% of the Consumer Buying Journey Now Crosses 5 Channels”. Google
- 10. We Need To Build Meaningful Relationships. Faster. UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys
- 11. ANY SUFFICIENTLY ADVANCED“ ” ARTHUR.C.CLARKE IS INDISTINGUISHABLE FROM MAGIC. TECHNOLOGY
- 12. WHO • WHAT • WHY • WHERE • WHEN
- 17. 69,444 LIKES / SECOND 28,936 LIKES / SECOND 5,787 TWEETS / SECOND 1,388 CYBER ATTACKS / SECOND 9,838 SWIPES / SECOND 20,000 NEW SONGS / DAY
- 18. There’s No Such Thing As… @Scobleizer #BigData Only Lots of Small Spoonfuls of Data.
- 19. 5B Smartphones by 2017 550M+ Social Networks, Blogs & Forums (inc. Dark) #BigData Volume. Velocity. Variety. Veracity… 2.5 Quintillion bytes of data every day Social CustomerPurchase Connected
- 20. AVINASHKAUSHIK INFORMATION“ IS POWERFUL... ” BUT IT IS HOW WE USE IT THAT WILL DEFINE US.
- 21. • 8,000 Data Points / Second per Bed • A 20 Bed ICU Is Responsible For 9.3m Decisions / Year
- 22. 1% à £200m
- 27. TECHNOLOGY IS NOTHING. “ WHAT’S IMPORTANT IS THAT YOU ” WONDERFUL STEVEJOBS HAVE FAITH IN PEOPLE, THAT THEY’RE BASICALLY GOOD AND SMART, AND IF YOU GIVE THEM TOOLS, THEY’LL DO SOMETHING WITH THEM.
- 28. @HackingData
- 30. One Sentence Business Model I’m going to do , to make better, as measured by , and is worth . Created by @JeremyWaite
- 31. thank y u @JEREMYWAITE | @SALESFORCE
- 32. WE ASK TOO MUCH OF“ ” NATESILVER AND NOT ENOUGH OF OURSELVES. TECHNOLOGY