10. Keyword Research Checklist
Is it relevant to your product/service offerings?
Can you create interesting content around it?
Is there sufficient demand to justify your time and costs?
Do the existing results add sufficient value?
Would ranking guide for it guide a customer to your
11. Customer Content Planning Checklist
Does it answer a question?
Does it solve a problem?
Does it make their life easier?
Is it interesting?
Is it entertaining?
12. Influencer Content Planning Checklist
Is it useful to their audience?
Is there educational value for their audience?
Is there entertainment value for their audience?
Does it make them look good?
13. Search Content Planning Checklist
Does it fit within the content theme of my website?
Is it unique?
Is it substantial?
16. Customer Publishing Checklist
Does it pass the quick scan test?
Does it have good multimedia?
Is it accessible?
Is it easy to find through search or navigation?
Is it easy to share?
Is there a call to action or next step?
Is it readable on mobile devices?
Does the page load fast?
17. Search Publishing Checklist
Is your most important keyword phrase in the <title> tag?
Is your most important keyword phrase in the <h1> tag?
Do you use your keywords in the <img alt=“keyword”>
Does your keyword phrase appear in the first 1-2
Do you have an enticing <meta> description?
Is the page linked to from important and relevant pages?
Have you connected your G+ author profile?
In the modern world of business, it is useless to be a
creative, original thinker unless you can also sell what
you create. ~ David Ogilvy
19. Claim Your Brand
Use KnowEm to research/secure social media profiles
Use Yext to reserve local listings/directories
21. Be in the Know
Set Google Alerts for relevant brands, companies, people
Subscribe to hash tags and keywords on G+ and Twitter
Subscribe to community newsletters
22. Connect with Your Community
Participate in community forums/blogs daily
Write weekly about products/services/people/companies
Make sure they know about it!
Connect in person monthly
23. Bonus – Important to Avoid
Buying links through a link broker
Over-linking to your content from your other sites
Low quality PR submissions/links
Any link jobs on Fiverr, eBay, etc.
Low quality links (comments, forums, directories)
Over optimization of links and content
24. Last Bit of Advice
Don’t mess with Google – they’re a lot smarter than you
Once a site has been penalized it’s game over
SEO success is a marathon, not a sprint. Pace yourself.