Selecting a shoe is never a difficult task to be made as long as you know what types of shoes are optimal for you. If your selection only base on favourite colour with the fanciest design, then it would much eaiser. However, when you add factors like running requirements, the price your are willing to pay for a pair of best running shoes and existing problems that you have with your other running shoes, you will begin to comprehend how complicated the intricacies would be. Running shoes or athletic shoes are made of soft and flexible materials, and characteristically have rubber soles. Over the years, certain innovations created various types of running shoes with non-rubber soles but most common running shoes always have rubber soles. Why have rubber soles? Rubber shoes with rubber soles provide greater traction and has a definitive cushion effect to ease the pounding of heels during running. Furthermore, materials that create running shoes are light weight and flexible that it would do nothing to hamper one's exertion in running. In fact, innovations constantly developed to improve wearer performance. Currently, there are a wide range of good brand running shoes to choose from, such as Nike, Ascis, New Balance, Brooks and Adidas. With each of these running shoes manufacturers producing their own line of state-of-the-art shoe products and endorsing popular athletes and celebrities to carry the image. Thus, making running shoes a popular trend in the casual market, especially with young people. More often you will notice a youngster with a pair of running shoes than leather. To make the selection of best running shoes easier, an outline of needs versus availability should be drawn clearly. Base on your past experiences with other running shoes build a solid preference: a certain brand following, sole type, and even colour. Track shoes carry more shock absorption capabilities to better protect the feet from the constant pounding on a hard surface. Contrary, trail running shoes are designed to afford more traction on uneven and unpredictable terrain. There are significant differences between these two types of running shoes. If you are a regular runner who runs on high mileage, the best running shoes for you would be one that has outstanding support and cushion and tough enough to last longer. Features and Price comparisons on Nike Shoz Series and New Balance 803 model will be illustrated in the following part of the article. Nike Shox Series : Price range from $100 to $160 ( depending on model). Nike Shox Series is Nike's flagship in the running shoes arena. You can consider this Nike Model to be among the best rated running shoe since it incorporates Nike's zealously protected innovation. You can click on these sites to compare prices : http://www.roadrunnersports.com or http://niketown.nike.com/niketown. New Balance : Price is about $80. The 803 model is perhaps New Balance best rated running shoes. Many customers are delighted to have t