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Kadenza+




                                                            Dinsdag 30 maart 2010
                                                                     Kadenza Laren
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Welkom!


Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




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TRENDS


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Edelman Trust Barometer


              hoog



                                  vert
                                      rou
                                                   wen

                 laag
                       2000                              2010




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De ontwikkeling van het internet

         INTERNET = SOCIAAL = WEB 2.0
                                                   ‣ Web 1.0
                                                   ‣ Web 2.0
                                                   ‣ Web 3.0
                                                   ‣ Web 4.0


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De doofpot bestaat niet meer...




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De ontwikkeling van het internet


                                                                                   Global Brain!

                                                                                    Web 4.0
                                                                      Web OS        2020 - 2040
 connectivity of
  information




                                             Semantic Web            Web 3.0
                                                                     2010 - 2020

                                Social Web    Web 2.0
                                              2000 - 2010


                                Web 1.0

                                                  connectivity of
                                                     people

                                                NEWMEDIA

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Groundswell*

                                                (1) Mensen


      Een sociale trend waarbij mensen (1) nieuwe technologie (2)
     gebruiken om dingen te doen en te maken (3) met anderen, in
    plaats van gebruik te maken van de gevestigde orde organisaties
                              en overheid.



                              (2) Technologie                        (3) Economie


                                                NEWMEDIA                  * Groundswell by Forrester Research


  !"#$%&'()*+%&$+$&,$-%./%%
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Added value = key!




                               NEWMEDIA             * Groundswell by Forrester Research


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Organizing without organizations




                                                                                    collective
                                                                                  (inter)action
        cooperation




                                                              collaborative
                                                               production

                                         conversation

                               sharing


                                                personal currency
                                         ( = intangibles) create identity

                                               NEWMEDIA              ‘Here comes everybody’, Clay Shirky, 2008

   !"#$%&'()*+%&$+$&,$-%./%%
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Informatie publiceren




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Ervaringen delen




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Collaboration




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Collective (inter)action



  Virtual social networks:
  “Webtribes”
  ‣ Social
  ‣ Business
  ‣ Socio-business
  ‣ Serious gaming


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Blue Ocean Strategy




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Disruptive Businessmodels




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Co-creation




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Co-creation




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And what about textwriters?




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Crowdfunding




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Over reputatie gesproken...




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Over reputatie gesproken...




 “…Beetje flauw om Transavia de schuld te geven. In ieder
 geval kun je daar beter mee vliegen dan met Turkish
 Airways, want die landen soms ongeveer op Schiphol…”
                               NEWMEDIA

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Crowdforcing & arbeidsmarktcommunicatie




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BUSINESS 2.0


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Transactie of dialoog?


               TRANSACTION                                                        INTERACTION



                                 WEBSITE                             SOCIAL MEDIA
                                 BOOK NOW




                                                    COMMUNICATION
                                 ORDER NOW




                                                     EVENT DRIVEN
                                   ..........                             Blogs
                                                                        Reviews
                                                                           Tags
                                                                           RSS
                               BACKOFFICE
                                                                          Photo
                                                                          Audio
                                                                          Video
                               SYSTEMS 3RD                                 Wiki
                                 PARTIES                              Social network




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Zo doe je het!


 ‣ Luisteren
 ‣ Verbinden
 ‣ Helpen (kennis delen)
 ‣ Vragen



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LUISTEREN




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VERBINDEN




                                                                            is!’
                                                                       n ce
                                                                 ud ie
                                                   e a
                                          re th
                                    h e
                              o w
             ‘G
                                            NEWMEDIA

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VERBINDEN

                                               !"#$%&##'()**+,'--%./$0(*,(#$1*2(
                                               )#'#$("-$(3*$%#$%("/-(-$)#+#(.*3/-'#(
                                               $#%4#+5#$(6"#+0+*%#$(7#+#/58(




 ✓ Wat wil je waar delen?
                                                                                          !!!"#$%&$'()'*$%+,-$'."'/0




 ✓ Met wie wil je waar verbinden?




                                                           ;4/<#+2##)(
                                                                                           D#7'*0(       E/-'**0(
                                                                               ((((9::(
                                                                                           F#%4*+5(       !"#$%.(




 ✓ Fysiek versus virtueel                      =#-&%*>-?.##+)()**+,'--%.#$("-$(
                                               "/)#*@.A(2*%*B7#.%-$)#$A(,+#.#$%-?#.(
                                               #$(>##+($--+()#(,'-C-(




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HELPEN




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VRAGEN




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                              FAN
                              Free Agent Network
                                                   ?
Getting started!


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MINDZ.com | SVH Community




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Kadenza+ Plaza




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Kadenza+ Blog




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Digitaal dialoog versus blog




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Kadenza+ Forum




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Handig & gratis!




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Bedankt!




Jeroen van der Schenk
E-mail : jvdschenk@gmail.com
Mindz : jeroenvanderschenk
Twitter : @jvdschenk




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Kadenza+ Workshop 300310

  • 1. Kadenza+ Dinsdag 30 maart 2010 Kadenza Laren NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 2. Welkom! Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 3. TRENDS NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 4. Edelman Trust Barometer hoog vert rou wen laag 2000 2010 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 5. De ontwikkeling van het internet INTERNET = SOCIAAL = WEB 2.0 ‣ Web 1.0 ‣ Web 2.0 ‣ Web 3.0 ‣ Web 4.0 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 6. De doofpot bestaat niet meer... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 7. De ontwikkeling van het internet Global Brain! Web 4.0 Web OS 2020 - 2040 connectivity of information Semantic Web Web 3.0 2010 - 2020 Social Web Web 2.0 2000 - 2010 Web 1.0 connectivity of people NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 8. Groundswell* (1) Mensen Een sociale trend waarbij mensen (1) nieuwe technologie (2) gebruiken om dingen te doen en te maken (3) met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid. (2) Technologie (3) Economie NEWMEDIA * Groundswell by Forrester Research !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 9. Added value = key! NEWMEDIA * Groundswell by Forrester Research !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 10. Organizing without organizations collective (inter)action cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 11. Informatie publiceren NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 12. Ervaringen delen NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
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  • 14. Collective (inter)action Virtual social networks: “Webtribes” ‣ Social ‣ Business ‣ Socio-business ‣ Serious gaming NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
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  • 19. And what about textwriters? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
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  • 21. Over reputatie gesproken... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 22. Over reputatie gesproken... “…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…” NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 23. Crowdforcing & arbeidsmarktcommunicatie NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
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  • 29. VERBINDEN !"#$%&##'()**+,'--%./$0(*,(#$1*2( )#'#$("-$(3*$%#$%("/-(-$)#+#(.*3/-'#( $#%4#+5#$(6"#+0+*%#$(7#+#/58( ✓ Wat wil je waar delen? !!!"#$%&$'()'*$%+,-$'."'/0 ✓ Met wie wil je waar verbinden? ;4/<#+2##)( D#7'*0( E/-'**0( ((((9::( F#%4*+5( !"#$%.( ✓ Fysiek versus virtueel =#-&%*>-?.##+)()**+,'--%.#$("-$( "/)#*@.A(2*%*B7#.%-$)#$A(,+#.#$%-?#.( #$(>##+($--+()#(,'-C-( NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 30. HELPEN NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
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  • 32. Getting started! NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 33. MINDZ.com | SVH Community NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 34. Kadenza+ Plaza NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 35. Kadenza+ Blog NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 36. Digitaal dialoog versus blog NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 37. Kadenza+ Forum NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 38. Handig & gratis! NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 39. Bedankt! Jeroen van der Schenk E-mail : jvdschenk@gmail.com Mindz : jeroenvanderschenk Twitter : @jvdschenk NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network