Our team offered communication and media strategy training to field workers. This presentation provides an overview of this training.

1. cee
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR
EVERY PEOPLE>>
[Hope4CEE.org][Hope4CEE.org]

2. Hope for every heart, a
church-planting
movement for every
people in Central &
Eastern Europe by 2010.
We will lead Southern
Baptists to be on mission
with God to bring all the
peoples of the world to
saving faith in Jesus Christ.
A Combined Vision

3. Make The Invisible
Visible (MTIV) in
communicating the CEE
and IMB vision
statements.
Our Vision
M
T
I
V

4. M
T
I
V
• Every IMB team in CEE has a
comprehensive media plan
• Every Unreached People
Group has a comprehensive
media plan focused on
leading Southern Baptists to
engage them with the gospel.
Our End Vision

5. M
T
I
V
What do we mean
by a
comprehensive
media plan?
Acts 17:16-34

6. M
T
I
V
Interest
Intentionality
~ AND ~

7. Orange
RedBlue
Green
The Four Colors
of an Influential
Communicator

8. Contagiousness
vs.
Anxiety
Apathy
Ignorance
Interest on their part should lead to
…

9. Intentionality on your part should lead to
…
Interest on their part should lead to
…
Presentation
Comfort
Excitement
Stickiness
Contagiousness
vs.
Anxiety
Apathy
Ignorance

10. Intentionality on your part should lead to
…
Intentionality on your part should lead to
…
Training
Models
Trialability
Handles
Presentation
Comfort
Excitement
Stickiness

11. Personal
Attachment
Interest on their part should lead to …
Intentionality on your part should lead to
…
Credibility
Trust
Training
Models
Trialability
Handles

12. If you are INTENTIONAL in your communication
strategies, multiplication should happen

13. Before we build a
media plan, we must
know what process a
potential partner
experiences as he or
she joins us?

14. Green
Missionary
or
Advocate
Influence
contagiousness
Potential
Partner
Experience
anxiety, apathy or
ignorance
Knowledge
Prior
conditions
of potential
partner
1. Previous practices 5. Socioeconomic status
2. Felt needs or problems
3. Innovativeness
4. Societal norms
6. Communication behavio
7. Personality variables

15. Blue
Missionary
or
Advocate
Influence
presentation
Questions
that need
to be
answered
1. How will this help? 5. Can it be observed?
2. How compatible is it?
3. How complex is it?
4. Can it be tested?
6. What are others saying
about it?
comfort, excitement,
stickiness
Potential
Partner
Experience
Persuasion

16. RedBlue
Missionary
or
Advocate
Influence
presentation
Rejection
is a BLUE
Problem
comfort,
excitement,
stickinessPotential
Partner
Experience
training
handles,
trialability,
models
REJECTION
Decision

17. OrangeRed
Missionary
or
Advocate
Influence
Discontinuance
is a RED
Problem
Potential
Partner
Experience
training
handles,
trialability,
models
Discontinuance
entrust
trust,
attachment
Implementation

18. Orange
Missionary
or
Advocate
Influence
entrust
trust, personal
attachment
Potential
Partner
Experience
Multiplication is an
ORANGE Issue!
Confirmation

20. M
T
I
V
Our Media
Plan
“Template”

21. Training
Impact
Eternity
Holding
the
Rope

22. Awareness
Campaign

23. Initial Request
for Response

24. Cast Vision
and Prayer

25. Periodical
Request for
Response

26. Invite to a
Pertinent
Training Event

27. People
Mobilization
Movement
Credibility, Trust
& Personal Attachment
Multiplication

28. M
T
I
V
Media Project
Requests
&
Process

29. M
T
I
V
Workflow:
Media Project
Request
Process

30. M
T
I
V
Step One:
Strategy
Associate or
Cluster Strategist
Approval

31. M
T
I
V
Step Two:
Media Project
Questionnaire

32. M
T
I
V
Step Three:
Target the
Theme

33. M
T
I
V
Step Four:
Agree on a
Media Plan

34. M
T
I
V
Step Five:
Work with us to
write a Hope
Communications
volunteer request

35. HAVE YOU MADE THE CONNECTION?
A MEDIA NETWORK

36. What is Hope
Communications?
Hope Communications is
a network of media
professionals and
enthusiasts with a desire
to volunteer in helping
Central and Eastern
Europe (CEE)
missionaries use
professional quality media
for bringing hope to every
heart, a church-planting
movement for every
people in CEE.

37. What to Expect?
• Work within your well-
defined media plan
• Provide logistical help
• Share your heart &
stories
• Know & respect a
project’s deadline
• Be an active advisor
to the project
When connecting with a
Hope Communications
volunteer, expect to …

38. M
T
I
V
Step Six:
Work out the
logistics and make it
happen!

39. cee
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR
<<HOPE FOR EVERY HEART, A CHURCH-PLANTING MOVEMENT FOR
EVERY PEOPLE>>
[Hope4CEE.org][Hope4CEE.org]