The document discusses conventions for digipaks and magazine advertisements in the indie pop genre. For digipaks, it is common to feature the lead singer prominently on the front cover to represent the band as a whole, with photos of the full band on the inside, as seen on an album by The Killers. The document also analyzes how the female singer on the cover could be seen as conforming to theories of the male gaze. Additionally, it notes that artist names are usually largest on covers. For magazine ads, designing them in landscape format to take up two pages is discussed, as well as including information like social media links and release dates.

1. Digipak and Magazine Advert
Conforming to real media texts

2. Digipaks referred to:

3. Digipak
• A typical convention of indie pop genre is that many digipaks and
album covers which I have researched tend to focus specifically
on the artist, this is to make it easier for the audience to identify
who the artist is. Although our artist wasn’t just one individual it
was a band, we decided not to add the whole band in the cover
picture of the digipak this was based on the bands decision as
they would have preferred the lead singer to be on the cover to
represent the whole band and the whole picture of the band
together at the back of the digipak. What we applied to our
digipak this was conformed through an example of an indie band
called ‘Killers’ – as you can see he front cover focus’ more on one
member of the band to show he represents them as a whole and
at the back of their digipak there is an image of the whole band
members.
• The image of the female singer on the cover of the digipak is a
concept of what Laura Mulvey discussed about the male gaze,
although it didn’t voyeuristic, it focuses on the females facial
features and he beauty, therefore acts as a male gaze. This shows
it takes on Goodwins theory on voyeurism to which women are
presented in a way for men. for example, Taylor swift album
cover ‘Red’ shows her red lipstick is a form of voyeurism to which
attracts men.
• Another convention is on the cover, the and/ artists name is the
biggest title before the actual album name for example on Lana
del rey’s album, you can see hwo her name is presented large so
the audience can notice straight away who the artist is, therefore
we applied this to our cover.

4. Magazine Adverts Referred to:

5. Magazine Advert
• Other artists such as Beyoncé has magazine
adverts of their albums landscape to make the
cover stand out to the audience, because of
this as a group we decided to apple this to our
magazine advert by designing it landscape, this
means that instead of having just one page in a
magazine we would have two and this would
catch the audiences attention as its presented
as bold as it takes up two pages in a booklet.
• More common conventions on other artists
magazine adverts are things such as the artists
band name, website details, social networks
where the audience can find out more
information about the band/artists, as well as
very important information such as the date on
when the album is realising all of these forms
and conventions is what makes a professional
magazine advert therefore we applied all these
to ours.