A page of static, unchanging, content can be made more engaging if it can also display dynamic content, such as a totaliser or updated target. Warren Puckett, Director of new media agency Provokateur will look at the types of data that can be used to engage supporters and encourage them to take action. How can this dynamic content be pulled from an Advocacy Online account using our new XML data services? How can this data be rendered on the page using javascript widgets or flash?

1. Generating Dynamic Content
Using XML Data Services to better
engage your users
Warren Puckett
Tuesday, 28 September 2010

2. Overview
• Introduction
• What is an xml data service
• Examples of live data use
• How to access the AO Data
service
• How do you use the data
• Questions
Warren Puckett
Tuesday, 28 September 2010

3. Introduction
Warren Puckett
Tuesday, 28 September 2010

4. What is an xml data service?
Warren Puckett
Tuesday, 28 September 2010

5. Examples
Warren Puckett
Tuesday, 28 September 2010

6. 38 Degrees
Multiple uses
of xml data to
give a sense of
activity and
currency
http://www.38degrees.org.uk
Tuesday, 28 September 2010

7. Channel 16
Aggregate of
multiple xml
streams into a
single counter
on a map
http://www.ch16.org/
Tuesday, 28 September 2010

8. Advocacy Online
XML Data Service
Warren Puckett
Tuesday, 28 September 2010

9. I Stand For Children
Two flash
based counters
which indicate
the current
number of
Candidates
and Supporters
http://istandforchildren.com/
Tuesday, 28 September 2010

10. Macmillan Cancer Research
Constituency
and MP Count
pulled live
from AO data
service
http://www.macmillan.org.uk/
Tuesday, 28 September 2010

11. Housing Crisis
Simple data
count in html
http://housingcrisis.org.uk/
Tuesday, 28 September 2010

12. What do you need?
Warren Puckett
Tuesday, 28 September 2010

13. 1) An Advocacy Online Account
Warren Puckett
Tuesday, 28 September 2010

14. 2) A Public Token
Warren Puckett
Tuesday, 28 September 2010

15. 3) XML Developer’s Guide
Warren Puckett
Tuesday, 28 September 2010

16. Building the query
Warren Puckett
Tuesday, 28 September 2010

17. Building the query
http://e-activist.com/ea-dataservice/
data.service?
service=xxxx&campaignId=xxxx&token=xxxx
Warren Puckett
Tuesday, 28 September 2010

18. Service
http://e-activist.com/ea-dataservice/
data.service?
service=xxxx&campaignId=xxxx&token=xxxx
Warren Puckett
Tuesday, 28 September 2010

19. Token
http://e-activist.com/ea-dataservice/
data.service?
service=xxxx&campaignId=xxxx&token=xxxx
Warren Puckett
Tuesday, 28 September 2010

20. Parameter(s)
http://e-activist.com/ea-dataservice/
data.service?
service=xxxx&parameter=xxxx&token=xxxx
Warren Puckett
Tuesday, 28 September 2010

21. Demonstration
http://e-activist.com/ea-dataservice/data.service?
service=EaEmailAOTargetContact&campaignId=464
2&token=e96d2864-7d4b-4cef-
b5e9-3f30930e6efd
Warren Puckett
Tuesday, 28 September 2010

22. Demonstration Data Query (RAW)
Warren Puckett
Tuesday, 28 September 2010

23. Working with the data
Warren Puckett
Tuesday, 28 September 2010

24. Visualisation
• html via iframe
• Flash widgets
• Javascript widgets
Warren Puckett
Tuesday, 28 September 2010

25. Results
• Better response rate
• Increased sense of urgency
• More satisfaction
Warren Puckett
Tuesday, 28 September 2010

26. Tools
Warren Puckett
Tuesday, 28 September 2010

27. Yahoo Pipes
Great “mixing
board” for
unifying and
filtering data
http://pipes.yahoo.com
Tuesday, 28 September 2010

28. Google Visualization Tools
Toolkit that
helps make it
easy to
visualise data
in many
different ways
http://code.google.com/apis/
visualization/
Tuesday, 28 September 2010

29. Thank you! Any Questions?
?
Tuesday, 28 September 2010