Short presentation by Champollion digital from the 2012 eCampaigning Forum.

1. Public affairs, public
relations: digital methods
eCampaigning Forum 2012
Sho Konno Ben West

2. What game are we
playing?

4. Charities
Trade Businesses
Think
unions Tanks

6. “There are about 500 of us listening to
each other, aren‟t there?”
– Paul Staines (Guido Fawkes)

7. Case study: Pension Parity
• Issue: Arbitrarily frozen pensions
• Precedent: „Natwest‟ campaign
• Challenge: Geography, demography
• Atypical, but ideal, eCampaigners

8. What happened
E-petition / Offline press
EDM coverage
Online
communities
& local blogs

10. Lessons learned
• Prepare for success: what can
people do next?
• Make volunteers an asset
• Don‟t wait for the perfect website

11. What‟s different?
• Strategy
• Understanding your targets
• Recruiting third-party supporters
• Counter-intuitive angles
• A way with words

12. Some things never change