More descriptive information about ORCA

2. WHO WE ARE
ORCA Creative Group Inc. (ORCA) designs and creates compelling, memorable visitor and consumer experiences. We create media-rich exhibits,
branded and themed environments, showcases and pavilions. We excel at developing creative strategies that brings storytelling to life through
engaging physical and interactive experiences. Our team has a unique perspective and proven track record in developing spaces and programs which
draw awareness and help facilitate environmental, economic and cultural sustainability and growth.
Since 1980 we have designed, fabricated, shipped, and installed all scale of exhibits and environments for our clients across the U.S.A., Canada and in
Mexico, Europe, Asia and the Middle East. We are a passionate team. We know that our demonstrated projects, qualified team and forward thinking
collaborative approach will be an ideal fit for your next project.
ORCA is really in the business of making and keeping promises day after day, month after month and year after year. Although we have served many
of our clients for decades, it is not because we lock them into long term contracts binding them to use our services, it is because the ORCA team
keeps the promises it makes. We understand that any service we provide must accomplish two goals: an aggravation free process and the ability to
work efficiently within any timeframe.
ORCA not only has the capability to develop the creative for a client’s project, we have the expertise to fabricate, deploy and install your project on
time and on budget. We have the capacity to successfully take a project from beginning to end.
Thank you for your time.
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3. OVERVIEW GLOBAL SERVICES
 Founded in 1980  Design
 North American offices in Woodinville, Washington and Vancouver, British  Engineering
Columbia  Production
 40,000 square feet of fabrication space  Project Management
 Strategic partnerships world-wide  Storage
 Deployment, including installation
With affiliations around North America, across Europe and in China, ORCA has  Logistics Management
the global reach to design, produce, deploy and protect your property no  Document Management
matter how far from home it travels.  Full Architectural Design and Engineering
 Custom Trade Show Exhibits and Pavilions
ORCA’s expertise in the delivery of successful programs has resulted in the  Systems Trade Show Exhibits Including internationally recognized
company working with some of the same clients for over 15 years. When ORCA brands
resources are brought to bear on a project, the end result is a cost effective,  Custom Displays and Point of Purchase
efficient and targeted marketing machine that can be deployed and managed  Sales Centers
in multiple markets with minimal aggravation and concern to our clients.  Visitor Centers
 Mall Kiosks
ORCA has developed and demonstrated the expertise to provide the world-  Graphic Design and Production
wide services for such clients as the British Columbia/Canadian governments’  Museums
21,000 square foot pavilion in Beijing for the 2008 Summer Olympics, Teck  Environmental Signage
Cominco’s “Head Frame” corporate museum, more than 2,000 projects  Branding
delivered for Starbucks Coffee Company, as well as the complex environmental
signage for the Seattle Museum of Art Outdoor Sculpture Park. In North America ORCA employs twenty-five direct paid employees that provide
services to our clients. We have an additional 30 retained under contracts exclusive
With our proven in-house design, detailing, project management, fabrication to ORCA world-wide. One aspect of being a small company is the benefit of minimal
and logistics history, the ORCA team is the quintessential partner needed to annual turnover.
guarantee a successful resolution and outcome for a client’s specific project’s
needs. It is part of our culture to be constantly searching for ways to improve
your budget requirements. We provide the most effective solutions to your
needs so that you can focus on your job while we do ours.
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4. THE ORCA APPROACH
Good design helps define great results. ORCA’s design approach is to explore
all possibilities and constraints by focusing critical thinking skills to research
and define a project. Besides an impressive look and feel, a great design also
has to meet the functional requirements of a program, budget and logistical
feasibility.
Our design team looks at all the practicalities and opportunities as part of the
early design process. We weigh the benefits of space planning to maximize the
usability of the space, flexibility and adaptability of the design. Our team
discusses a variety of options to maximize design benefit and efficiencies
against budget to reduce logistical costs and risk. With a full understanding of
the pragmatics, as well as the goals and objectives for any project, our design
team develops a purposeful and dynamic solution. We value collaborative
strategic design and actively engage our clients in the design process every
step of the way.
Throughout the years, we have developed a process for each and every project
we participate in. First and foremost, it starts with conversation: conversation
with our client and conversation with our team. We then develop a thorough
understanding of what our client’s needs are. Part of ORCA’s standard
procedure, prior to any project going into production, is to create a “critical
timeline”. This timeline is approved by our client and then becomes what all
teams, whether in your organization or ours, follow. We have found that this
simple step keeps everyone on the same page. However, we realize that
changes do occur, and ORCA is prepared to handle any changes with
procedures already in place to keep the project on track.
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5. WORK METHODOLOGY
We are a highly collaborative and client engagement focused team. ORCA has Proven stakeholder engagement program: Many of our projects require engaging and
developed a solid and refined process that runs from initial uptake of a client’s incorporating feedback from community, government and private sector stakeholders.
needs through design, production, logistics and management. The key principles We have developed programs and meaningful engagement from 8-118 groups. ORCA
of our methodology include communication, engagement, documentation and has developed crucial forms that assist our clients and stakeholders in providing their
responsiveness. targeted and focused feedback.
Client Communication: Consistent, concise and targeted communication is a Approval forms: We utilize a series of approval forms – for graphic design, production,
priority for the success of any project. logistics, and show services to ensure all aspects of a project are accepted and well
documented.
Defined roles and project lead: We always appoint a Project Manager whose key
task is to ensure a project flows smoothly from beginning to end. Change Order protocol: ORCA makes every attempt to find the most value driven
solutions for change orders once a job has met production milestones. We ensure that
Schedules and critical paths: We map out every project, through client uptake to all change orders have client approval prior to proceeding with the project.
post completion and project close. This process keeps us on track and our client is
secure in our ability to perform. Milestone targets and payment schedule: At the onset of a project, our Project
Manager works with a client to develop a mutually agreeable milestone and payment
Weekly reports: Delivered via email, our weekly reports touch on overall progress, schedule. Milestone reports may include written, photographic and supporting detailed
upcoming deadlines, and any outstanding issues. drawings as well as clear invoices for your records.
Defined meeting objectives: We value our client’s time. We ensure each meeting
is tightly scheduled and focuses on outcomes, solutions and next steps. Our
meetings follow an agenda that is distributed in advance.
Response times: We have dedicated teams on our projects. Client service is
paramount to us and ensures that any client communication is addressed as
immediately as possible.
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6. ORCA TEAM
Over the years, ORCA has been instrumental in bringing together a diverse and
uniquely qualified team. The average business experience of ORCA’s senior
management is thirty years.
ORCA team members bring a high degree of creativity and professionalism to
each project. Our approach is a small, project specific team that collaborates
closely with each other. Team members are selected based upon the
leadership roles they have played in similar projects and organizations.
Our staff includes individuals with extensive experience in Customer Service,
Account Management, Logistics, Field Services, Estimating, Project
Management, Installation/Dismantle Supervision, and Fabrication.
Team members include those with degrees in Communications, Industrial and
Graphic Design and Architecture with LEED certification.
ORCA’s project team members have many unique skills that include:
• A/V media production capabilities
• Gesture technology
• Event planning
• Scale modeling
• Prototypes
• Special effects
• Props fabrication
• Corporate and informational videos
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7. CLIENTS
 Starbucks Coffee Company “From 2007 through 2008 ORCA led the design, creative, and overall project
 Seattle’s Best Coffee management for the Province of British Columbia’s BC Canada Pavilion in Beijing. ORCA
 Weyerhaeuser took the project from its inception, through operation, to completion and dismantle.
 Spacelabs Healthcare Their work included both the exterior and interior, totaling 27,000 sq ft, enabling us to
 Kirstie Kelly Bridal promote business and tourism opportunities in BC in a unique and impressive fashion.
 Advanced H20 As executive director of this project, it was my pleasure to work directly with ORCA on a
 B.C. Olympic/Paralympic Winter Games Secretariat daily basis.
 Boeing Commercial Aircraft Corporation
 Seattle Art Museum Outdoor Sculpture Park The pavilion operated for five months, two of which coincided with the 2008 Olympic
and Paralympic Summer Games. ORCA was able to successfully navigate the cultural,
 Snohomish County Economic Development Council
governmental, and engineering challenges. Their team, assembled from many different
 Quil Ceda Village
disciplines in BC and China, worked seamlessly together and with our government team.
 Tulalip Resort Casino
We simply could not have delivered this highly successful project without their work.”
 DaVita Inc.
 Four Host First Nations Jane Burnes
 General Dynamics Executive Director, BC Canada Pavilion, Province of BC
 Seattle Museum of Flight
 Kenmore Air
 Jones Soda “ORCA took the time to learn about our company, its products, its people, and its goals.
 PlayNetwork This was followed by an intensive “audit” of our existing programs and their “real
 Washington State Tourism costs.” Having made the right recommendations, ORCA was then active in managing
 Supersonic Imagine our program resulting in substantial savings to our marketing group. These savings
 Lockheed Martin allowed Spacelabs Healthcare to completely upgrade their regional properties with new
hardware and graphics without going back to the table for additional funds. By taking
Currently, we house more than 150 client exhibit properties in our warehouse. the time to understand our target market, audience, and products their creative team
Our relationships with most of our clients have prospered for more than 10 hit the mark the first time. Additionally their detailing and fabrication processes carried
years. the exhibit from conception to reality at almost 30% under the nearest quote.”
Karen Hiskey, Trade Show Manager
Spacelabs Healthcare
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8. PROJECT EXAMPLES
TECK COMINCO -
CORPORATE MUSEUM
ORCA provided Teck’s corporate
headquarters with an interactive
museum and visitor experience
showcasing the hurdles and
triumphs of the past, the
ambitions of the future, and the
adventures of the present. The
museum was to double as an
employee lunchroom and a
private hosting space during the
Vancouver 2010 Olympics. The
goal was to educate, entertain,
and instill a sense of pride and
excitement that enabled each
visitor to carry forth the stories of
the company and it’s Olympic
initiatives.
ORCA managed the interior build-
out of the museum’s physical
design elements from seamless
interactive and video kiosks to
signage and lighting features.
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9. PROJECT EXAMPLES
ROBSON SQUARE
ORCA was tasked with the creation of a 6,500 sq. ft. multimedia
environment and hosting space on the plaza level of Robson Square –
home to the Games Time Unaccredited Media Centre and the Province
of BC during the 2010 Olympics. These facilities played a critical role in
the Province’s Olympic and Post-Olympic marketing strategy to
position British Columbia as a desirable place to live, work and invest
to the international business community.
The strategy for the BC Showcase & Hosting Space called for all design,
materials and display components within the spaces to be a direct
reflection of BC innovation and sustainability within both its traditional
industries and new industries. Cutting edge, eco-friendly BC materials
were sourced from around the province and incorporated in a way that
told a compelling story about the British Columbian industries,
individuals and communities who participated in the project.
Beyond the planning and design, ORCA managed the build-out of the
raw interior space from floor, ceiling and wall features, to architectural
and audio-visual systems to exhibit displays. Tight controls on quality
of product, materials, on integration into the thematic design and on
product delivery and installation timelines were key to the success of
this project.
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10. PROJECT EXAMPLES
All elements had to be fabricated, packaged, shipped, and cleared through Chinese
customs. Once in China, the goods had to be delivered and installed in an order
sequential to the tight 14-day installation schedule allocated for setup. The design
and fabrication included a full service professional kitchen and high end dining area
that could accommodate 200. Taking all of these challenges in stride, the ORCA
team delivered the project on-time and under budget.
BC CANADA PAVILION
The most challenging project ORCA has delivered was the 2008 Olympic Winter
Games British Columbia Canada Pavilion in Beijing, China. With approximately
400,000 visitors, the 7,000 square feet exterior of the Pavilion featured an
impressive entrance of 5 two-story waterfalls, a stunning 5-ton jade sculpture,
thirteen three story arches and a performance space. The three-story, 20,000
square feet interior designed to engage visitors in the British Columbia and
Canada experience. Included in the project was the development of design
elements, multimedia, graphics, content development, way-finding strategies,
storied legacy pieces and a high component of security.
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11. PROJECT EXAMPLES
SEATTLE ART MUSEUM
The Outdoor Sculpture
Park transformed a nine-acre
industrial site into an open and
vibrant green space for art. This
new waterfront park gives
Seattle residents and visitors
the opportunity to experience a
variety of sculpture in an
outdoor setting, while enjoying
the incredible views and beauty
of the Olympic Mountains.
During the three year project,
ORCA provided way-finding
signage and clear descriptions
of the art pieces.
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12. 8329 – 216th Street SE
Woodinville, Washington 98072
P. 425-398-9100 F. 425-398-9200
1-800-877-1789
www.orcacreative.com
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