4. Don’t “do” collaboration for the sake of doing it The “now what?” moment Determine the specific problems to be addressed Determine the right tool(s) for the problem What’s the problem?
5. Managers have to understand the value of collaboration Demonstrate by example Create a culture of collaboration
9. “…the principle activity is sharing, driven by social incentives. Contribution is simple and unstructured, isn’t a side activity and there is permission to participate. Intelligence is provided by participants, both through the act of sharing and by simply leaving behind breadcrumbs of attention. --Ross Mayfield CEO of Socialtext Manage knowledgement
10. Users don’t want to use YAT But they know these tools In-the-flow: move the work to the tool Above-the-flow: requires time be set aside to use the tool In-the-flow is generally more successful. In-the-flow vs. above-the-flow
15. What’s OK to post/share and what isn’t Personal info Sensitive or confidential info Controversial topics Groups and following Policies and guidelines
16. Comments How to respond to comments on your site How to comment on others’ sites Policies and guidelines Guidelines for comments
17. DO review and monitor periodically DON’T require pre-publication review Use analytics to guide tool usage Monitoring and auditing
23. Jesse Wilkins, CRM, CDIA+ Director, Systems of Engagement AIIM International +1 (303) 574-0749 direct jwilkins@aiim.org http://www.twitter.com/jessewilkins http://www.linkedin.com/in/jessewilkins http://www.facebook.com/jessewilkins http://www.slideshare.net/jessewilkins For more information
Notas del editor
Many of these tools provide reporting and metrics natively to allow organizations to measure and quantify who knows what, whose work is consistently valued, and who shares. As John Parkinson of TransUnion noted, "It was never very clear to us who the authoritative sources were, who was good at solving problems. Now we can see a lot of that because we're starting to see patterns emerge:- Who follows whom, - Who's the good source of questions, and - Who's the good source of answers.All the things you know by the grapevine, we now have data for.”[twitter] RE: social media value: “All the things you know by the grapevine, we now have data for.” John Parkinson, TransUnion[/twitter]
Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
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