Jessica\'s portfolio - For a sample of my work, please download this document. Includes e-blasts samples, writing samples and media releases.

1. TABLE OF CONTENTS
Online Marketing Writing
Intentionally Urban (Website)
Intentionally Urban (E-Blast)
Recently Published Articles
Portland Urban Pages
Culinate.com
TravelOregon.com
Other Writing Samples
Press Release
Product Description
Advertising Copy (Print)

2. Intentionally Urban (Website)
Intentionally Urban magazine website – Issue #2 announcement | www.inurmagazine.com

3. Intentionally Urban (E-Blast)

4. Portland Urban Pages (*Articles submitted for
summer 2008 print edition)
Morning Star Café
When you wish for a quiet place to hide away from the endless emails and never ending pressure at the
office, this soothing sandwich shop offers and a much needed respite. Shades of brown and green cover
the walls, the air is near toasty, and the quiet music is enough to mellow the noisy norm of the city
outside. 510 SW 3rd Street, 503.241.2401.
Blueplate
The moment you open the doors you are instantly transported into a 1950’s lunch counter and soda-
fountain, where the music was mellow, the food as soothing as mom’s and no sweet tooth could go
unsatisfied. Glass jars of candy line the counter, as scoop, upon scoop of ice cream is dished into sundaes,
splashed into sodas or whirled into shakes. You will forget where in time you are until you take a look at
the eclectic mix of flavors from lemongrass to black pepper in the homemade sugarcane sweetened sodas
or the milkshake of the day: blood orange cherry. Blue plate is more than a trip through nostalgia – it is a
perfect blend of yesteryear and contemporary flavors. 308 SW Washington Street, 503.295.2583.
Pazzoria Bakery & Café
A café so authentically Italian that it is easy to forget you are in the heart of the city. The smell of fresh
bread permeates the air amidst a market –like setting, perfect for getting lost in your favorite book while
sipping your favorite espresso concoction. 621 SW Washington Street, 503.228.1515.
Revive Espresso & Coffeehouse
Can a coffeehouse be urban-chic, serve only gourmet food and still remain down-to-earth? This café in
the trendy Northwest has somehow a found a way. The husband and wife team have found that adding a
personal touch can set the tone for their guests’ entire experience. You feel right at home when the chef
personally asks you how you liked the cinnamon roll and his wife makes sure to say goodbye as you leave.
1323 NW 23rd Ave., 503.224.9506.
PeemKaew
This trendy jewel in the heart of the Pearl will both electrify and soothe your senses. Its bright walls are
mellowed by a softly falling water fountain and dim lighting, creating an authentic dining experience. If
you want to try a complex dish of competing flavors, the Mussaman Curry — a savory blend of coconut,
chili and peanut with a mix of vegetables and your choice of meat or tofu—is definitely a feast worth
trying. 323 NW Park Ave., 503.621.3164. http://www.pkthaiinthepearl.com/.

5. E-San
Eat authentic Thai food while people watching in the bustling Old Town arts and entertainment district.
With a menu of 70 plus items there is something to please even the pickiest palate. A great appetizer is
delicately fried tofu with tangy cucumber sauce and peanuts, just enough to whet your appetite. If the
intense heat of Thai chili is your calling, try the Pad Kee Mao—the infamous “drunken noodles”— and
expect your mouth to be slowly enveloped, not overwhelmed, by the spice. The Pad Ruam Mit, is a
medley of fresh veggies with a simple yet satisfying brown sauce– a mild wholesome dish not to be
ignored. If variety is your spice of life, then sojourn on over to E-San! 133 SW 2nd Ave., 503.223.4090.
http://www.e-santhai.com/.
Kinara Thai Bistro
This cozy bistro proves a wonderful spot for a first date or night out with friends. While modern in décor,
it is “like home” in its warm, relaxing ambiance and gracious service. Amidst a dizzying array of NW
inspired dishes, the Blue Crab Wontons and Lettuce Wrap Larb—ground chicken in a savory lime juice, red
onions, mint and chili—offer a sensational start to your meal. For your main course, you can’t go wrong
with the Chicken Green Curry and its divinely intermingled flavors of hot, sweet, salty and sour. Kinara
certainly lives up to its philosophy of “purity, mystery and excellence”. 1126 SW 18th Ave., 503.227.5161.
http://www.kinarathai.com/.

6. Culinate.com
quot;Certifiably Sustainablequot;
http://www.culinate.com/search/q,vt=top,q=sherifdeen/38106
Certifiably sustainable
Oregon shrimp are OK
By Jessica Sherifdeen
December 17, 2007
On Gourmet magazine’s blog last week, Barry Estabrook announced the recent certification of
Oregon’s pink-shrimp fishery by the Marine Stewardship Council (MSC). This Oregon
“shrimpery” is the first in the world to be considered sustainable.
It’s no small feat to gain MSC certification, for testing is strict and extensive. Measurements of the
shrimp fishery’s impact on the marine environment as well as the effectiveness of the fishery’s
management system are included in the final analysis.
Jim Humphreys, an MSC regional director, says that Oregon's certification may “pioneer the way
for more shrimp fisheries to reduce bycatch and ecosystem impacts in an effort to seek MSC
certification.”
So next time you’re at the fish market, look for the tiny but environmentally friendly Oregon pink
shrimp; they’re marked with blue-and-white MSC eco-labels. Next up for certification may be
Oregon’s Dungeness-crab fishery.
quot;Locavores Obscure No Morequot;
http://www.culinate.com/search/q,vt=top,q=sherifdeen/38106
Locavores, obscure no more

7. The movement to eat locally grown foods gains momentum
By Jessica Sherifdeen
December 6, 2007
Eating local foods is more than just a trend; it’s become a way of life for many people. These
people share a passion for protecting the environment; they believe that, by eating foods grown
nearby rather than far away, they help reduce the greenhouse gases emitted in transporting goods
and gain a closer connection to the food they eat.
They also fervently believe that local food — often picked perfectly ripe — just tastes better. In
addition, many plants cultivated purely for local sale are bred for flavor, not durability.
Two years ago, a group of four San Franciscans who wanted to eat local foods began calling
themselves “locavores” (some prefer to call themselves “localvores”). The name stuck, and this
year it was officially declared the New Oxford American Dictionary’s Word of the Year, beating
out such vocab as “colony collapse disorder” and “cougar” (newly defined as “an older woman
who romantically pursues younger men”).
Interested in becoming a locavore yourself? If you live in New York, check out the new resource
The Locavore's Guide to New York City. Elsewhere, the Eat Well Guide can help you seek out
local foods. Or just take a trip to your nearest farmers’ market; that alone may be enough to get
you started on your own local-food challenge.
quot;Sweet Contentmentquot;
http://www.culinate.com/search/q,vt=top,q=sherifdeen/35779
Sweet contentment
Jane Brody’s ‘controlled indulgence’
By Jessica Sherifdeen
November 1, 2007
quot;Controlled indulgencequot; is Jane Brody’s key to maintaining a healthy weight. The New York Times
health columnist wrote this week that nixing sweets and other high-calorie foods can lead to binge
eating; instead, portion control is the solution.

8. Don’t ban your favorite foods altogether, she says, but eat just one serving and indulge a little
every day. Brody does not count calories or keep a food diary, but she checks her weight daily and
adjusts her diet accordingly.
There’s hope for those who’d care to indulge — especially in the wake of Halloween — if they
follow Brody’s lead of sticking with her philosophy of “limitation, not deprivation.”
“I don’t cut my treats,” she says.

9. TravelOregon.com
“Good Eats in Ashland”
http://blog.traveloregon.com/2007/04/good_eats_in_ashland.html
Good Eats in Ashland
April 6, 2007
Welcome to the Travel Oregon staff's monthly quot;Good Eatsquot; blog! This month, we're exploring the
unique cuisine of Ashland, located in Southern Oregon. If you're planning on heading down to
Ashland for the Tony Award-winning Oregon Shakespeare Festival, you're in luck! This town has
a wide variety of options, all of which are absolutely delectable choices.
Our staff has put together a list of restaurant reviews, ranging from Asian Fusion to Polyethnic that
are guaranteed to make your mouth water.
Dragonfly Restaurant- Reviewed by Jessica Sherifdeen
Dragonfly, located just down the street from the Shakespeare Festival serves a fusion of Latin and
Asian dishes which will delight your senses and leave you planning your next trip before your last
bite is gone.
I tried their lettuce cups which cannot be matched; not only is the teriyaki chicken savory, but the
abundant sauces — some sweet, some mild, some fire hot and some peanutty — sent a plethora of
flavor rushing to my taste buds. I also tried a tofu and vegetable Thai curry served over noodles
and perfectly balanced with ginger, basil and lemongrass to create a warm, soothing dish with a
twist.
The opportunity should not be passed up to enjoy such a jewel of a feast.
“A Weekend at the Oregon Shakespeare Festival” (Review of Cherry Orchard):
http://blog.traveloregon.com/2007/03/a_weekend_at_the_oregon_shakes.htm

10. A Weekend at the Oregon Shakespeare Festival
March 29, 2007
The Cherry Orchard by Anton Chekhov - Reviewed by Jessica & Mo Sherifdeen
Director: Libby Appel
Theater: Angus Bowmer Theatre
Performances: February 17 - July 8
Plot Summary
The Cherry Orchard was Anton Chekov’s final play—based in late 1800’s Russia as the serfs were
freed and the influence of the aristocracy was waning—and is a reflective commentary on the end
of an era and our ability to adapt to change. Despite the name, there is no “cherry orchard” in the
set and the production takes place entirely “indoors” with the austere set design and dark lighting
emphasizing and amplifying the themes of loss, loneliness and change felt by the characters.
While this play is often performed as a tragedy, Chekov intended it to be a “tragic-comedy” and
this production maintains this intent while still realistically portraying the tumultuous emotions of
its characters. It is noteworthy that there really isn’t an antagonist in this play and the actors
portraying the major characters work well as an ensemble to portray the diverging points of view.
Almost every major character struggles with memories of the past and goes through cycles of self
doubt and confusion drawing a real sense of empathy from the audience. While modern audiences
probably connect more with the utopian idealism of Trofimov (the eternal student) or the
pragmatic Lopakhin (former surf) and view Lyuba and Gayev as shallow characters who deserve
to lose their orchard, you cannot but view them as victims of social change and feel Lyuba’s pain
at seeing the place that she grew up in being sold and cut down for a “subdivision.” This emotional
connection to the characters stays with you and follows you out of the theatre as you are left
wondering what became of each of them as they leave the estate and go forth into a brave new
world.
The play is one of two being directed this season by outgoing Artistic Director, Libby Appel and
looking back at it, I cannot but wonder if its perhaps a fitting allegory on the change being
experienced by the cast of the Oregon Shakespeare Festival. Whatever the subtext may be, the
Cherry Orchard is one of the best executed and acted plays I’ve seen at the festival over the past
three years.

11. Press Release Sample
FOR IMMEDIATE RELEASE
Contact: Tamara Belgard, 503.628.1227 or tamara@ponziwines.com
Friday, May 08, 2008
PONZI VINEYARDS RELEASES 2007 ARNEIS
Ponzi Is One of the Only U.S. Producers of This Highly Acclaimed Pear Scented Wine
Beaverton, Ore.—Ponzi Vineyards is proud to announce the release of its 2007 Arneis, bringing a
taste of Northern Italy to Oregon. Ponzi Vineyards is one of very few U.S. producers of this rare,
highly fragrant varietal and is the only producer in Oregon.
“This unique wine is ideally suited for spring and summer cuisine with its crisp, bright fruit aromatics
and flavors with just enough ripe fruit to engage the palate. Priced at $20.00 a bottle, wine lovers can
experience the delightful flavors of this fragrant rare wine right here in Oregon,” said Maria Ponzi
Fogelstrom, Director of Marketing for Ponzi Vineyards.
Arneis is traditionally a dry white a unique dry white wine that perfectly represents the Ponzi family's
commitment to innovation and discovery. Dick and Nancy Ponzi first discovered the wine on an
Italian vacation and where enchanted with its balanced flavors. “I was immediately fascinated by its
long finish and lingering fruit flavors. An intriguing nose of ripe pear, grapefruit and cut grass precede
a bright mouth of white peach, mandarin and candied meyer lemon,” said Winemaker Luisa Ponzi.
The name “Arneis” means “little rascal”—very fitting for a grape varietal that is known to be difficult
to grow—and thrives in cooler climate appellations similar to its native home in the foothills of the
Italian Alps.
Located just 30 minutes from Portland, Ponzi Vineyards was founded by the Ponzi family and has
been passionately crafting world-class Pinot Noir and other cool-climate varietals for almost 40 years.
Ponzi wines are nationally distributed through Wilson Daniels Ltd. and can be found in local wine
shops and restaurants. Visit www.PonziWines.com for more information.
###

12. Technical Writing Sample (Product Description)
Three words say it all: Simple. Reliable. Affordable. The Persona C30e Photo ID System allows users the
ease of printing high quality ID cards without the hassle or expense. From school IDs and gym
membership cards to company access, customer loyalty cards and hundreds more there is a something for
everyone.
Reliable Operation
The easy-loading combined ribbon and card-cleaning roller adds to the simplicity of its design and provides
photo ID cards with excellent print quality and durability. And what’s more, the included Fargo Asure ID
software provides a turn-key and elegant design solution for making your very own ID cards. The printer
features 27 second single-sided card printing and an input holder which carries 100 cards, giving the user
the ability to print multiple cards at once.
Persona C30e Photo ID Card System Features:
• single-sided Persona C30e Printer/Encoder
• fully featured Fargo Asure ID® Express™ photo ID software
• USB digital camera
• starter supplies
• two-year printer warranty
Add optional modules for:
• Magnetic Stripe Encoding Module — field-upgradeable
• Dual-sided Printing
Accessories:
• Printer Cleaning Kit
The affordable Persona C30e Photo ID Card System is the perfect solution to your ID card print needs.

13. Advertising Class Project
Client: OSU College of Forestry
THE MAGIC OF THE FOREST
IS WAITING TO BE DISCOVERED.
Spend your summer wandering into
the mysterious world of butterflies,
salamanders, birds and spectacular
trees.
From guided tours to hands-on
activities and group projects children
can have fun while learning about
McDonald-Dunn Forest.
Our summer day camp offers a variety
of packages for children ages 7-12.
For more information on prices and
availability go to
http://www.cof.orst.edu/cf/forests/mcd
onald/
or call us at 541.737.4452.