Jessica Clark from American University's Center for Social Media gave this presentation on Dec. 4 in Belem, Brazil,, at the Forum Internacional de Conteudo, which examined content and policy strategies for Brazilian public TV. (http://www.forumdeconteudo.tv.br/forum.htm)

1. Public Media 2.0:Developing New Skills for the Sector Jessica Clark

2. Moment of Transition Increasingly cheaper production & distribution tools Escalating broadband mobile use Explosion in social media, social gaming Work, play and civic action “in the cloud”

3. Public Media 2.0 A working definition

4. Our Assumptions Media for public knowledge and actionMídiaparaconhecimentoeaçãopública Designed to support formation of publics so they can tackle problems togetherDesenvolvidoparaapoiar a formação de público com oobjetivo de enfrentarproblemasjuntos A balanced and impartial mediaUmamídiabalanceadaenãopartidária

6. New User Habits Choice Conversation Curation Collaboration Creation

7. From Closed to Open

8. The Challenge How can we train people to make public media?

9. Rethink impactRepensaroimpacto Prioritize social value

13. www.bbc.co.uk/bbctrust/

14. Learn with your peersAprenda com seuscolegas Throw your own unconference

16. www.publicmediacamp.org

17. CollaborateColaborar Develop public interest partnerships

19. www.publicmediacorps.org

20. Develop standardsDesenvolverprincípios Define best practices together

21. CPB: Journalism Practices

23. Learn More:www.futureofpublicmedia.net