p1

1. Tell me in no more than20 words, what is your
FMP idea?
My FMP idea will be based onfashion something
whicha female audience (teens, adults) canbuy
this will be a brandandinclude a magazine cover,
another formof advertisement and two-page
spread.
Why have youdecided to makeit? I decided tomake these differentproducts
because fashionis something whichI love and
stylingclothesandputtingoutfitstogether I enjoy
doing. I have a huge passion for this therefore I will
really enjoy making these products because it is
something I aminterestedin andI get toexplore
this more andlearnnew techniques.
What aboutyourproject makesit importantto
you?
The types of products whichI have chosen are very
importantto me because I love designing layouts
and withmagazine, I can create my ownlayout
with my own style of fashion. This is also important
to me because fashion is what I want tofocus on
later onin my life for example in university so
going in this path is important for me.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
Fashionbrandslike BOOHOO,
PRETTYLITTLETHING & THE KRIPTinspire me alot
whenI lookintofashionbecause these are some
of myfavourite placesinwhichIshopmyself and
I wouldlove tocreate somethingwhichIsimilar
to these differentbrandsbecause theyall have
theirowntype of styles.Thismagazine below is
representingPLTbrandand includesamain
image andother formsof advertisementbelowI
like the ideaof includingalotof imagesthisis
somethingIcan lookintomore. VOGUE I also
love because Ilike how professionalthe layouts
are and theirdesignsrelatetowhatI wantto
make.

2. What effect do youwant to haveon your
audience when they see yourproject?
I want my audience tobe able to want tobuy these
clothes and feel confidentandstylish witha new
wardrobe. Also, not to feel scared about wearing
something new or different whichis outof there
comfort zone. As my audience of young women
love fashion and love new clothes which will also
be affordable this will pull my audience in a lot
more.
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
My style project will relate towards ‘streetwear’ so
this will link intolesssaturated colours and my
backgroundcolours will be plain andbasic because
my outfits will popout towardsmy audience. This
will create a cool andhappy moodthrough images
and clothingpieces. As I want my audience to
express their true self’s throughmy brand. My
main characteristics whichI amemploying is my
audience’s goodsense of style they canachieve
with my advertisement.
Why have youdecided to makeyour project in
this style?
My main reasonas towhy I have chosen this type
of style is because this is my own style and I believe
creating thisfor others is a good way to interest
other women who alsolike this style but are
unsure onwhere they can buy affordable clothing
from. I also have a huge interest in this therefore I
will enjoy making my productsandhave a lot of
ideas.