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1. Proposal
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Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Jessica Crosland 6888571040
Project proposal title and date:
Fashion brand 17/02/2022
Main area of activity:
The main area of activity I will be focusing in is print and photography.
Rationale:
Throughout my time in college, I have made other products such as fanzines, magazines, websites
and social media sites from the beginning of college I had absolutely no knowledge on how to
create any of these products, which I think Is a great achievement as I have been able to create
every single one now. I gained a lot more experience in the technical side of media for example
photoshop and using computers a lot more, as this was a weakness before starting my media
course especially with photoshop because I had never used it before so to be where I am now
using photoshop to create my own designs and produce products is great for me. I think I have
also gained a lot more experience with my camera work especially when I have used my own
photography for my products because I didn’t know how to use a camera and having experience
and using the camera equipment, I have gained knowledge and how to get the best angles and
lighting etc I will use all of these skills which I have gained for this project because I will be needing
to use photoshop a lot for things like editing my images and putting together layout plans these are
skills which I have learnt with various tools. Other skills I will use is my photography skills which I
will do by setting up the perfect setting for my images which I will take and include both on my
website and social media page, I can try out new angles that I have learnt and edit these using my
photoshop editing skills with lighting etc.
My previous projects which I have created which are very similar to the products I am looking to
create is both my fanzine and my FMP last year this is because they both revolved around the
fashion industry and my last FMP was purely based on me creating a fashion brand so I know
exactly how I will approach this FMP it was also have a direct impact upon my project because I
have learnt a lot of background information and theory information on the fashion industry but I
have also been able to gain experience when creating my products.
Project Concept:
The concept to my project is going to be a fashion brand I will advertise this through a website
which will include things such as discounts, clothing pieces (image photography), mini blogs,
contact information things like this I will also create advertisements through social media such as
an Instagram page to promote my brand. Behind this I am still trying to create an awareness and
meaning within the brand taking this from my theory work and essay I decided I could include
models who wear exactly want they want and feel comfortable in their skin I also want to try
promoting body confidence in my brand of clothes. This makes my brand that extra bit and I think
will have a lot more attraction to its products.my demographic audience is going to be aimed at
women aged 18–26-year-olds because I wanted to still relate around my age range (as I can then
relate towards my target audience). Included in my brand will be clothing which is rare garments
that are a mix of streetwear and classy wear and want to incorrupt a lot of editing with my images.
For this I will be conducting certain bits of my research which I will undertake things such as other
brands that I can look into their existing products like their websites or certain types of images they
are advertising, I can also look into their social media pages of the layouts they are using and how
this could help for my own products. I can also research into the fashion industry that little bit more
as I have previously done for existing products which I can look back onto for ideas, but I can find
certain statistics on fashion for inspiration and to learn knowledge whilst creating. Lastly, I could at

2. Proposal
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reviews of brands from people and dig more into the photography side and audience types.
How will the project be evaluated and reviewed?
I will plan to evaluate my work by completing the evaluation which will be the last thing to my FMP
this will include a lot of questions which I can reflect on my work and talk about the main points
which were a success but a lot points that didn’t go well or would need to be improved this is a
great way to reflect and will help me with the progress of my further education in the future at
university as I will now have learnt my progress and what I have improved on for next time.to add
to this I will be having an on-going reflective diary which I think is the most helpful personally
because I am able to write down my process of how I created certain things for future references
but I can also spot and overcome the mistakes I come across and make which is great for my own
development and self-improvement with products.

3. Proposal
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Bibliography:
1. hookagency.com.(2021).50 WebDesignStatisticsfor2022 That Will Blow YourMind.
[online] Available at:https://hookagency.com/blog/web-design-statistics/[Accessed3
Mar. 2022]
2. Instagram(2018). PrettyLittleThing.[online] Instagram.com.Available at:
https://www.instagram.com/prettylittlething/?hl=en.
3. Jessica Crosland (2019) Target Audience Research Survey (conducted on 02/03/2022)
4. Major, J.S.and Steele,V.(2018).Fashionindustry.In:EncyclopædiaBritannica.[online]
Available at:https://www.britannica.com/art/fashion-industry.
5. Park,H. (2017). How social mediais Transformingthe FashionConsumers:The Effectsof
“Social”ConsumerAttributesonBrandEngagementinSocial NetworkingSites.Fashion,
IndustryandEducation,15(1), pp.1–11.
6. Press,E. of P. (1998). The FashionBook.[online] Google Books.PhaidonPress. Available
at: https://www.google.co.uk/books/edition/The_Fashion_Book/9FauQgAACAAJ?hl=en
[Accessed2Mar. 2022].
7. Reilly,A.(2014).KeyConceptsforthe FashionIndustry.[online] GoogleBooks.
BloomsburyAcademic.Availableat:
https://www.google.co.uk/books/edition/Key_Concepts_for_the_Fashion_Industry/8GDY
AwAAQBAJ?hl=en&gbpv=1&dq=fashion+industry&printsec=frontcover[Accessed2Mar.
2022].
8. The FashionStudiesJournal.(n.d.).The FashionStudiesJournal.[online] Available at:
https://www.fashionstudiesjournal.org/.
9. The Social Shepherd.(n.d.).Social MediaMarketingforFashionBrands:A StrategyThat
Works….[online] Available at:https://thesocialshepherd.com/blog/social-media-strategy-
fashion-brands.
10. Vogue.(2019). Vogue Magazine:CelebrityCovers,Subscriptions,andMore - Vogue.
[online] Available at:https://www.vogue.com/magazine.
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal which I will complete on a word
document this will include things such as putting
together a final idea to what my product concept
will be using information from my contextual
research which I will be exploring into first of
existing fashion designers or brand owners. I will
then also create a contextual statement which will
be an overview on what I have studied and what I
will be creating- my goal in life with the subject of
fashion.
2 Pre-production  Research- complete research for audience
research by looking into statistics of things such
as websites or fashion/social media. I want to
explore my audience to find out who my audience
is what they are interested in and also an
audience profile. existing products I can look into
will be things such as websites, social media
accounts a couple magazines for inspiration on
advertising. (things which are based around
fashion).
3 Pre-production  Research- focusing more on demographics again

4. Proposal
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like age, gender and maybe include a survey or
interview for primary audience (if needed).
4 Pre-production  Experiments-with editing on both wix and also
photoshop to put together cool edits whilst
looking for inspiration from my existing products.
5 Pre-production  Experiments- focusing on my photography skills
and setting up locations of how I can produce a
good shot with camera angles and techniques
having a go at more of the illustrations to try see
if I could include these into the final products.
6 Pre-production  Pre-Production and planning- create mood
boards to give me inspiration and more ideas
through images, and diagrams to plan in detail.
Maybe add a bit more subject research for that
extra information which I can add in.
7 Pre-production  Pre-Production and planning- layout plan ideas
will be needed to give myself an idea on what
direction of designs I am heading in I could also
create model plans on my colour schemes how
many people are included etc. Health and safety
will be something which I need to speak upon in
case of a problem occurring and my production
schedule.
8 Production  Production and reflections- begin by collection
photography beforehand this will be mostly model
images which will be basic in the brand clothing.
Make sure my model is free and available on
these dates. Use the camera work and skills
which I learnt within my experiments stage.
9 Production  Begin to edit the images and also images from
the internet and put together all of my final
photography pieces therefore I will be ready to
begin my layout designs on the website and
social media. 9 I will need a range of edited
images which could take a bit of time).
10 Production  Begin my wix site start by editing and looking
back on my planning which will guide me, also
add in any edited images needed.
11 Production  Also begin the social media account adding
images, and create a main logo for the brand, I
will then begin to collect feedback from peers
within my class.
12 Production  Collect my improvements which could be made
and also reflect on my own work (tutor feedback
also so I can spend time to reflect).
13 Production  Edit all of these improvements to push my
product to the higher extent in the time which I
will have left.
14 Evaluation  Evaluation- using the PowerPoint I can self-
evaluate adding in images and talking upon what
I liked with my products what could have gone
better.
15 Evaluation  Evaluation- self evaluate the product itself and as
a whole together my future goals what I would do
differently next time, also mention my reflective
journal which has helped me throughput the
process.
16 Evaluation  Presentation and feedback which I will get.

5. Proposal
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17 Moderation  A time to check that I have everything completed
and it is ready to be uploaded and passed onto
my tutor.
18 Show Preparation  Any last bits needed for the show extra materials
if needed.
19 Show  Final feedback from others and an overall grade
given.