36. Client Goals
• Make Mobile Purchasing Easy
• Facilitate Sharing of Petsmart Content Through Mobile
• Keep Customers Coming to Brick & Mortar Locations
• Engage Customers with Services, Not Just Merchandise
• Improve Brand Presence
37. Not Just Pet Supplies
• Adoption
• Grooming
• Training
• Boarding
• “Doggy Day Camp”
48. Ben, Law School
Student
Ben’s a student on a shoe
string budget. He and his long
term girlfriend are moving in
together to save money.
His 20 gallon freshwater fish
tank has a tiny crack at the
top & he’s hoping he can
move it into his girlfriend’s
place without breaking it. He’s
also low on fish food.
49. What Would Ben Want to Do
At the Store?
• One Idea Per Sticky Note
• Write With Sharpies
• Keep Ideas Brief, Technology-
Agnostic, Specific
Periwinkle
• No: Look for Pet Food, Look
for Pet Food on iPhone
• Yes: Find Fish Food on Sale,
Find “Fishy Coupons” Hidden
Throughout Store
Pink
50. Ben, Law School
Student
Ben’s a student on a shoe
string budget. He and his long
term girlfriend are moving in
together to save money.
His 20 gallon freshwater fish
tank has a tiny crack at the
top & he’s hoping he can
move it into his girlfriend’s
place without breaking it. He’s
also low on fish food.
51. What Would Ben Want to Do
Before Arriving At the Store?
Pink
53. Kim, Physical
Therapist & Mom of 2
Kim’s 10 year old yellow lab,
Charlie, is starting to show his
age.
He’s been sick lately and she’s
trying to find time for a vet
appointment. She’s
wondering if there’s anything
she can buy or do to help him
in the meantime.
54. What Would Kim Want to Do
Before Arriving at the Store?
Purple
Seafoam
Green
55. Kim, Physical
Therapist & Mom of 2
Kim’s 10 year old yellow lab,
Charlie, is starting to show his
age.
He’s been sick lately and she’s
trying to find time for a vet
appointment. She’s
wondering if there’s anything
she can buy or do to help him
in the meantime.
56. What Would Kim Want to Do
At the Store?
Purple
Seafoam
Green
57. What Would Kim Want to Do
After Leaving the Store?
Purple
Seafoam
Green
58. Kathleen, Accountant
Kathleen just got her first
apartment and is excited to
adopt a cat. Her family had to
get rid of their cat years ago
when they realized her
younger brother was allergic.
She has no cat food or
supplies yet.
She wants to make sure she
gets a really friendly and
lovable cat.
59. What Would Kathleen Want to Do
Before Arriving at the Store?
Seafoam
Green
Purple
60. Kathleen, Accountant
Kathleen just got her first
apartment and is excited to
adopt a cat. Her family had to
get rid of their cat years ago
when they realized her
younger brother was allergic.
She has no cat food or
supplies yet.
She wants to make sure she
gets a really friendly and
lovable cat.
72. With Your Internal Team?
• Crowdsource Ideas
• Generate Ideas on Behalf of Users
• Bring People Into Your Process
73. With a Client?
• Learn their Perspective of User Needs
• Compare Client Perspective to Research
• See Dissenting Viewpoints/Opinions
• Bring the Client Into the Process
81. Podcasts
• UIE Brain Sparks http://www.uie.com/brainsparks/
topics/podcasts/
• The Big Web Show http://5by5.tv/bigwebshow
UIE Brain Sparks Podcast
http://goo.gl/vexl
82. UX Publications
• User Interface Engineering (UIE) http://www.uie.com/
• A List Apart http://www.alistapart.com/
• UX Magazine http://uxmag.com/
• UX Matters http://uxmatters.com/
• Adaptive Path http://adaptivepath.com/ideas
83. • 20 Tips for Your Next Moderated Usability Test http://goo.gl/
zD9bvt
• How To Conduct A Usability Test On A Mobile Device http://
goo.gl/DRBFs
• Recruiting Better Research Participants http://goo.gl/NuEdp
• Unmoderated, Remote Usability Testing: Good or Evil? http://
goo.gl/0GEi9
• How to Shop for Unmoderated Usability Testing Tools http://
goo.gl/IgNGz
Usability Testing Articles
