Online video consumption is skyrocketing, with over 72% of internet users viewing online video monthly. Incorporating online video onto websites can increase engagement time by 22% and conversions by 400%, with e-commerce sites seeing a 2-3x increase in purchases. Online video is a cost-effective way to increase exposure, build community, and convey a company's entrepreneurial spirit and reasons for existing to turn people into buyers and supporters.
9. Online Video Consumption
Skyrocketing
Over 72% of Internet users view online video monthly
(More active participants than blogging or social media)
Over 187 billion videos were streamed in 2009
This represents an increase of 22% from one year before
2010?
(Trendstream & Lightspeed Research)
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15. “Video on Websites
Increases Sales by 72%
According to Google and MSN”
(MSN & DoubleClick)
26. "Our e-commerce website clients that have incorporated online video
onto their product pages have seen a 2X-3X increase in purchases."
- Mike S. - Top 20 National Advertising Agency
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29. GREAT
Places to Use Cost Effective Video
Event Coverage
Testimonials
Video Emails
Invitations
Instructional Videos
Reviews
“How To”
Video Blogs & Commentaries
31. Online Video
Increases Exposure
Builds Community
Increases Sales by 72%
Increases Engagement Time 22%
Increases Conversion Rates 400%
2x-3x Increase in Purchases
Now you know.
What are you going to do about it?