An introduction to the world of social media. To find out more about the TLC Social Media courses please visit www.tlc.co.im

1. Social Media
An introduction to
social media for
business

2. Social Media
That’s me
These are my daily thoughts

4. Social Media: The
phenomenon
 What is social media?
• By definition social media is
websites and applications that
enable users to create and
share content or participate in
social networking.
• Social media is
conversational marketing that
is ever changing and powered
by over 3000 platforms

5. Social Media: The
phenomenon
 Why YOU can not ignore it...
• It is word of mouth on steroids
• It is current, relevant and invasive
• 1 in 4 people in the world use social networks
• Searching Google for social media returns
70100000 results
• Everyone is talking about it, from teenagers to
local grocers and even leaders of countries

6. Social Media: The
phenomenon

7. Social Media: The
phenomenon

8. Social Media: The
phenomenon
http://www.youtube.com/watch?v=57dzaMaouXA
The rise of the #hashtag

10. Social Media: The
Phenomenon
“Social Media is about sociology and
psychology more than technology.” ~Brain
Solis Principal of FutureWorks
“With the growing reliance on social
media, we no longer search for news, or
the products and services we wish to buy.
Instead they are being pushed to us by
friends, acquaintances and business
colleagues”. ~Erik Qualman

11. Social Media: The
Phenomenon
“I love social media because it exists at
the intersection of humanity and
technology. ~ Steve Jobs
"On Twitter we get excited if someone
follows us. In real life we get really scared
and run away."~Unknown
“Social media is here. It’s not going away;
not a passing fad. Be where your
customers are: in social media.”~Unknown

12. Social Media: Myths
These are the most common myths
of social media:
• It is free
• You can just appoint anyone in-house to run
your social media
• You need to be on EVERY social media
channel
• Social media can replace real-life networking
• Social media is full of internet trolls

13. Social Media: Myths
• Only teenagers are on social
media
• Social media can replace your
website
• You can not measure return
on investment
• You can not generate leads on
social media
• Too much content will reveal
trade secrets to your
competitors

14. Social Media: Myths
• Social media does not compliment traditional
marketing
• Social media is a fad
• Social media creates negativity
• Social media is too informal for business

15. Social Media: Facts
 Social Bookmarking (stumblopen.com)
• Interact by tagging websites and searching through
websites bookmarked by others
 Social News (reddit.com)
• Interact by sharing and commenting on news
 Social Video & Photo Sharing (youtube.com)
• Interact by sharing videos and photos
 Social Networking (facebook.com)
• Interact by adding friends, commenting and sharing

16. Social Media: Facts
The statistics do not lie:
• 1 in 4 people world wide use social media
• By 2017 there will be 2.55 billion users
• 67.7 % of internet users use social media at
least once per month
• The biggest social network Facebook has over
1.28 billion monthly active users

17. Over 3000 platforms with one aim: connect people!

18. Social Media: Facts
How do marketers see social media?
• 92% of marketers indicate that social media is important for
their business
• Facebook and LinkedIn are the most popular choice for
marketers, with 54% choosing FB as their preferred platform
• 64% said they dedicated 6 hours or more to social media
per week
• 92% said the top benefit of social media was increased
exposure with increased traffic on the website 80% and
developed loyal fans
(Study done by Social Media Examiner, 2800 marketers took part and results were released in 2014)

19. Social Media: Facts
The benefits of social media to marketers

20. Social Media: Where it all
begun and why.


21. Social Media: Where it all
begun and why
The history of
social media
is explained
in this
infographic
(a graphic visual
presentation of
information)

22. Social Media: Where it all
begun and why
Word of Mouth Marketing
• Social media is essentially a tool that allows
word of mouth marketing to extend across
borders, language barriers and cultures.

23. Social Media: Where it all
begun and why
“Facebook was not originally created to be a
company. It was built to accomplish a social
mission - to make the world more open and
connected.” - Mark Zuckerberg
YouTube was built for home use and Facebook
was never intended to be a marketing tool – this
was the age of innocence.
People slowly, through their needs, pushed
these channels to become what they are today.

24. Social Media: Where it all
begun and why
This is the society
we have become

25. Social Media: Where it all
begun and why
Social networks are the first marketing
platforms to boast a two-way
conversation, gone are the days of you
putting the message out there and
hoping it resonates with your audience,
you now have access to their thoughts.
What will you do with this information?

26. Social Media: The BIG
Players
To see the full infographic visit: https://www.pinterest.com/pin/175499716705022717/

27. Social Media: The BIG
players
Which social media channels
are leading the way?
To see the full interactive infographic visit:
http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html

28. Social Media: Facebook,
the King of Kings
Facebook is undoubtedly the biggest
and most powerful social network in the
world. What makes it unique?
• It has an aim of 5 billion users
• Facebook is driving initiatives for internet accessibility world
wide
• It dominates the social media advertising space
• Facebook is focused on growing offline too
• It is a public company
• Facebook has adapted to changes in technology and user
behaviour

30. Social Media: Facebook
• 21 minutes – the time the average user
spends on Facebook a day
• Largest opportunity - communicating with
consumers in a non-obtrusive way
• Users share 1 million links every 20 minutes
• Posts that contains photos make-up 93% of the
most engaging posts.
• Question posts “get 100%
more comments than standard
text-based posts.”

31. Social Media: Twitter
• 241 million active users
(over 600 million total users)
• Twitter is a micro blogging social site that limits
posts to 140 characters
• 5,700 tweets happen every second
• 86% of tweets with links will get
retweeted
• Use hashtags to gain 2x more
engagement
• Image links can get 2x the engagement rate

32. Social Media: LinkedIn
• 300 Million users
• Business oriented social networking site
• Brands that are participating are corporate
brands giving potential and current associates a
place to network and connect
• The best times to share content: 7:00-8:30am,
5:00-6:00pm
• Nearly 50% of LinkedIn users are the
final decision makers for
their companies.

33. Social Media: Google +
• 540 million active users
• Social network built by Google that allows for
brands and users to build circles
• 25 – 35 year olds are most active
• Average monthly time spent on
Google + is 7 minutes
• A Google + presence can assist
with search engine optimisation

34. Social Media: B2B vs. B2C
Does your business fit into the B2B or
B2C mold? Business to Business = Logic
driven, industry jargon,
lengthily content, longer chain
of command, long buying
cycles.
Business to Consumer =
Emotion driven, relatable,
shortened content, no chain of
command, short buying cycles.

35. Social Media: B2B vs. B2C
To see the full infographic visit: https://www.pinterest.com/pin/175499716705022926/

37. Social Media: Client
Retention
What are the missing links in your
Customer Life-Cycle Experience and why
does it matter?
• It costs 5 to 12 times more to attract a new customer
than to keep an existing one.
• The ROI is up to 10 times higher for investments in
customer retention than new customer acquisition.
• A mere 5% increase in customer retention typically
results in a 75% increase in aggregate lifetime profits.
(Statistics: Voodoo Viral)

38. Social Media: Client
Retention

39. Social Media: Trends
To see the full infographic visit:
https://www.pinterest.com/pin/175499716705022849/

40. To see the full infographic visit:
https://www.pinterest.com/pin/175499716705023160/

41. Social Media: Best
Practices
Here are 15 points to bare in mind when
engaging on social media platforms:
• Establish and manage your expectations
• Create a content strategy and calendar
• Develop your voice and tone
• Keep an eye on your competition
• Stay aware
• Read, watch and share
• Follow the 60/40 rule

42. Social Media: Best
Practices
• Think different
• Commit, 100%!!!!!
• Monitor your success
• Use rich media (videos,
whitepapers, infographics)
• Keep the social in social media
• ALWAYS respond to both negative and positive
feedback
• Be proactive, verse reactive
• Be transparent

43. Social Media: The
Marketing Mix

44. Success Stories
Ellen’s Oscar Selfie
• A simple selfie, with arguably the most famous
faces in Hollywood, goes viral
• The most retweeted picture on Twitter
• This tweet generated $1 billion worth of
advertising for Samsung
Key Learning:
Keep up to date
with the latest
trends

45. Success Stories
Arby’s
• This was the biggest
tweet during the 2014
Grammy awards
• 79834 retweets
• Arby’s bought this hat
for over $44000 and
auctioned it off for
charity
Key Learning:
Keep an eye out
for opportunity

46. Success Stories
A little village goes global
http://www.youtube.com/watch?v=kzAG9_iKgRE
• “We realized that there are many Facebook fans
who click the Like button, but who never gain
any real connection to the brand.”
• The Facebook Page now has over 45,000
Facebook fans and visits to the Graubünden
tourism website have increased by 250%.
Key Learning: Stay true to your word and your
fans will reward you.

47. Social Media: Businesses
doing it right!
Lets explore:
 https://www.facebook.com/MaerskLine
 https://www.facebook.com/oreo
 https://twitter.com/Virgin
 https://twitter.com/OldSpice
 https://www.pinterest.com/duluxuk/
 https://plus.google.com/+nike/posts
 https://www.linkedin.com/company/1035?
trk=tyah&trkInfo=tarId%3A1413819392575%2Ctas
%3Amicrosoft%20%2Cidx%3A2-1-4

48. How to get started
You want to do it
You need to do it
You do not know where to start

49. How to get started
To do list:
• Simply start and of course start simply
• Set clear business objectives
• Set clear sales targets
• Create a content strategy
• Select the right channels and tools
• Create engaging and relevant content
• Implement
• Measure and monitor the results

50. Social Media: Stay cool!

51. Social Media: Remember
this!

52. Time to connect with us!
Jessica Lee Brown
• www.linkedin.com/pub/jessica-lee-brown/4a/13a/563/
• jessica@ashgrovemarketing.com
• https://twitter.com/Jigzbrown
• www.ashgrovemarketing.com
Sue Gee
• http://uk.linkedin.com/pub/sue-gee/9/a31/a18
• sue@tlc.co.im
• https://twitter.com/suegeeTLC
• www.tlc.co.im

53. TLC Social Media:
Upcoming Courses
LinkedIn for Business (3/11/14)
Facebook for Business (10/11/14)
Online Marketing: Creating an Effective
and Integrated Strategy (26/11/14)
Contact Janet for more info:
janet@tlc.co.im