1. Social Media for Events:
Engaging Participants
Before, During and After
2. Introducing…Us!
Jessica Levin, CMP
President,
7 Degrees Communications
Midori Connolly, Chief AVGirl
Pulse Staging and Events
(and 7D!)
Jessica and Midori creating their “No Fear
Zone” at a recent Social Tech Clinic!
3. Social Media Event Timeline
BEFORE
DURING
AFTER
Awareness Serving Listening
Listening Listening Serving
Serving Awareness Awareness
4. Choose Your Platform
• Facebook
• Twitter You
can
have
TOO
• Pinterest many
places
to
connect.
• Blog Select
your
pla6orm
and
use
it
well!
• LinkedIn
• YouTube
• Other
5. Facebook
Why are you using Facebook
for your Organization or
Meeting?
7. Three Ways to Connect
Feature
Personal
Profile
Business
Page
Group
Timeline
Yes
Yes
No
Connec8on
Friend
Like
Invite
Closed)
(Open)
(Open
or
Closed)
Events
Yes
Yes
Yes
Updates
Owner
Admin
Member
Write
on
Wall
Full
control
Full
Control
Full
Control
Apps
Games,
ac8vity
Drive
custom
No
tabs
Docs
No
No
Yes
Photos
Tagging
Yes
Yes
Yes
Chat
Yes
No
Yes
9. Visit the history of your
organization or event.
When were you founded?
Celebrating an anniversary?
Timeline makes the past
accessible!
Display custom tabs for better
engagement!
Pin a post to the top of the page
for better visibility.
Like pages of interest to your
audience.
12. YOUR Story: Cover Picture
• 851 × 315 pixels
• Different for Profile Picture
• Change/Rotate (Before, During and After)
• No Promotion/Contact Info
15. Facebook Events
Tip: If you use
EventBrite for your
event, it is integrated
to automatically
create a Facebook
event!
16. Customization
• Wildfireapp.com
• Shortstack.com
• Pagemodo.com
• Involver.com
Example of Visit Salt Lake City using ShortStack to
create a customized contest.
21. Coming Soon: Facebook Offers
Soon you will be able to give
discounts via Facebook Offers
Offer will be sent to email
addresses connected to Facebook
account.
29. Case Study #2: Capital Hoedown
Elaborate contest
powered by Ourstage
app.
30. Case Study #2: Capital Hoedown
Simple custom page
communicates this
fun contest!
31. EdgeRank and Engagement
“How does News Feed determine which
content is most interesting?
The News Feed algorithm uses several factors, including:
how many friends are commenting on a certain piece of
content, who posted the content, and what type of
content it is (e.g. photo, video, or status update).
If you feel you are missing stories you'd like to see or
seeing stories in your News Feed that you don't want to
see, use the different News Feed controls to adjust your
settings and give us feedback about your preferences.”
33. Awareness/Listening: Hashtags
• Reference tag
• Depicted by #
• Establish a hashtag for your
event or organization.
• Communicate hashtag on all
materials.
• “Backchannel”
• Collect Twitter handles.
• Handles on badges.
39. Listening/Serving: Crowd Sourcing
You (or your clients) could go to the library
You (or your clients) could surf the web
Or, you can ask 100’s of your “followers”
40. Engagement Tool: Twitter Display
• TwitterFall
• Wiffitti
• Tweet Wall Pro
• Visible Tweets
Make sure you know WHY
you’re displaying tweets!
45. Keeping the Flame Lit
• Deep-dive into content
(Tweetchat)
Build
a
• Hashtag consistency community,
not
just
a
hashtag!
• Feedback
• Announcements
• Content themes
46. Keep ‘Em Involved
Session
leaders
and
speakers
make
great
moderators!
Add
it
to
your
contracts!
47. A few ideas..
• USE your content!
• “Recognize”
– Awards: Best Tweet, Best Ideas, Best
Pictures, Twitterati, etc.
• Speaker Evaluations
– Qualitative
– Honesty and no Anonymity