This means that as long as the customer relationship management method is properly programmed, everyone from the smallest business to the largest corporation ought to be able to implement an effective CRM strategy. For more details Please Visit: http://illuminancesolutions.com.au/ and do a mail info@illuminancesolutions.com.au. You can call on the no.: + (08) 6102 0617.

1. 1.
Customer Relationship Management Brightens your Customer
Experience
A Customer Relationship Management system (CRM) is a customer database. CRM is
implemented to support your customer interaction across Marketing, Sales and Services Delivery
and Satisfaction Follow-up. This leads to improved service quality, increased customer
satisfaction, added sales volume, reduced costs and continuous business improvement.
Identify and address your Customer Relationship
Management issues
At Illuminance Solutions we use Customer Relationship Management (CRM) to assist and
improve business with following customer management issues:
Lack of business visibility into sales pipeline, marketing campaigns, customer history or
opportunities
Lost sales or failure to follow-up on potential client opportunities
Spending excessive time to find customer or business data
Time consuming manual processes or overlapping processes
Deficiency of process and service standards
Inconsistency in services standards
Expressed or unidentified customer dissatisfaction
Win more business through an enhanced customer experience
CRM is commonly used to record customer information and communication between you and
your customers. The overall goal of CRM is to enrich the customer experience so that you can
improve customer retention and win more customers. When your clients are happy they tell
others. Your business opportunities grow. Meanwhile, you save money by retaining and
attracting new clients at less cost.
You experience word-of-mouth advertising. And you spend less time cleaning up after publicrelations messes.
CRM empowers you with accurate business information and with automated processes so that
you serve your customer better. It also has the following value added benefits:

2. Improve quality
o Implement standards and guidelines
o Deliver fast and precise service
o Maximise business opportunities
Reduce cost/increase sales
o Reduce lost opportunities
o Improve sales forecasts and pipeline tracking
o Enable team collaboration in servicing customers
Decision support for continue improvement
o Identify the efficiency (ROI) of each marketing channel and measure success
o Accurate information to allow you make intelligent decisions
o Allows you to analysis & diagnoses business issues
o Provide benchmarks for business re-modelling and progress evaluation
Delight your customers today
The secret to customer service is to know as much as possible about your customers and have the
information readily available to the whole customer-facing team. Having identified any issues
that need to be resolved, break these down into priorities. Tackle them in order of importance,
one at a time. Take time to find out more about best practice guidelines and regulations in your
industry: are you meeting these?
Learn how to make use of advertising dollars more efficiently. Illuminance Solutions’ support
programs for businesses are flexible and take into account various priorities.

3. You will enjoy significant success, thanks to the help of our professionals, or expect to get your
money back, guaranteed. Your customer experiences could be brighter in just a few weeks. Call
today for a free consultation about your Customer Relationship Management.
2.
Database Marketing is the Key to Future Growth
Database marketing will create new sales opportunities, reduce stress and worries and improve
existing customer relationships. This will allow you to expand your business profitably, while
making your clients happier too.
With database marketing any business can examine the data from its customer contacts and
identify key similarities which can be used to pitch targeted appeals, in the expectation of
generating additional sales volumes.
At Illuminance Solutions, we know that the trick to database marketing is to discover the best
way of comparing the data and collating it into useful marketing programs that will yield results.
This effort has to be carefully balanced against the risk of over-mining the data and irritating
customers to the point where they are driven away.
Uncover hidden business opportunities via Database
Marketing
In short, database marketing is not something to be attempted by amateurs. The learning curve is
steep and the penalties for making the wrong move are apt to be severe. Employing an
experienced database marketing expert, such as our company, to manage these cumbersome
functions for you is often the best move, particularly for companies that are just getting their feet
wet with online advertising methods.
We can take your tangled thicket of raw data and organize it in ways that will turn it from a
headache into an astonishingly effective cash machine. The process works something like this:

4. Analysis customer profile in your customer database
First, customers are categorized according to numerous individual factors such as: purchase
history, geographic location, type of business, and other distinct points that mark out areas of
commonality or diversity.
Identify cross-selling and up-selling products
Second, your company's product lines are examined and likewise categorized so that it becomes
possible to match customer factors to specific product lines. This organization allows us to
identify ways of cross-selling and up-selling products to parties that are considered to be likely
buyers of such additional goods and services.
Develop market message
Third, we design a series of customer outreach efforts that are then deployed in ways that will
proactively generate interest in the product line.
Monitor and fine tune
Fourth, constant monitoring and feedback allows us to fine tune the message, expand campaigns
that produce results, and cut back or discard those which have proven to be of little or no real
effect.
Develop complementary products
Fifth, and perhaps of the greatest importance, we can assist in the development of new or
complementary lines that feed off interest in the initial product offerings. New, and sometimes
much more profitable, market niches can be uncovered in this fashion. At times, this can even
lead to the abandonment of the original line in favor of a newly-discovered opportunity that
yields vastly superior results.
3.
Document/Information Management
Document/Information Management is also known as electronic document management (EDM).
It is an automated system to store and manage information and documents in electronic form.
Identify and address your information management issues
Document/Information Management is widely adapted in large corporations and SMEs to
address following business issues:

5. Information is scattered across different business systems or user computers
No source of truth and
Insufficient information security
Lack of information management, backup and access control processes
No timely process to search for information
Inability to access business-critical information when network is unavailable
Manage Information to save time
The goal of Document/Information Management is reduce effort in process information so that
the business efficiency improves. It is achieved by following benefits:
Reduce confusion by implementing one central repository for all documents and information
Reduce management effort by providing automation workflows, information publishing and
versioning
Reduce effort by creating documents via templates or document sets
Speed up search time by contextual indexing (index document content)
Increase accessibility both online and offline
Provide convenience through the ability to work offline and synchronise information across a
range of automation tools
Increase productivity by allowing your team to access and process information collaboratively
Document/Information Management is often implemented with Customer Relationship
Management (CRM) as complementary corporate business applications. Contact us to find out
more about how you can leverage Document/Information Management to improve business
efficiency
4.
IT Business Analysis and Consulting
At Illuminance Solutions, we focus on how your businesses can best utilise your resources and
technology to meet your business objectives. Our Consultancy personnel carry out strategic
analysis to identify gaps in your business strategy, recommend changes and drive continuous
improvement.
Identify and address your business issues

6. In our consulting process we address the following problems for many businesses:
Lack of visibility and focus on business process
Mis-alignment between business objectives and day to day processes
Frustration of not knowing the opportunities for improvement
Business processes that do not adopt to a changing business environment
Analysis your business and improve productivity
We examine your business model and provide recommendations to allow you to improve
productivity. We empower you to:
Have clear focuses
Identify improvement opportunities
Implement changes to reduce waste
Ensure business processes are consistent with business objectives
Continuous Improvement Approach
We follow a simple 3 steps process to improve your business in multiple iterations to improve
your business over time:
1. Analysis – identify problems and area for improvement
2. Implementation – provide expert advice to address issues and improve your business
3. Review – benchmark productivity and measure the success
Our expert advice allows you to identify and address your needs. We work with you on an
ongoing basis to ensure your business achieves your immediate and long-term goals. If you want
to begin to improve your business, contact us to arrange a free initial consultation session.
For more details Please Visit: http://illuminancesolutions.com.au/ and do a mail
info@illuminancesolutions.com.au. You can call on the no.: + (08) 6102 0617.