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VR FOR THE MASSES
Yannis Bolman
CEO Little Chicken Game Company
LITTLE CHICKEN & VR!
AH DINO’S
Freek Vonk
Popular amongst kids
The Dutch ‘Steve Irwin’
Dino’s
Popular theme in movies
and games
IP
Collectable
Physical products
VR | AR
Storydriven
3D interactive content
Narrative video content
Loyalty
Increased urge to collect
Marketing
The power to distribute
The power to reach
ECOSYSTEEM
VR & AR
Augmented Reality
Unlock items in-app
Virtual Reality
Android & iOS
360° panorama fallback
Custom VR-render pipeline
Immersion
Occluded from outside world
Immersive storytelling
Collect & Share
Personalize IP
VIRTUAL REALITY
Mass market VR headsets for only €2.49
Google Cardboard API
Custom VR rendering for enhanced experience
Not just a movie: Interactive 3D
Filesize < 100MB
1600+ Android devices supported
Iphone 4-gen and up
Automated continuous delivery
Quality Assurance: Global Step
VR & AR
VR & AR
FRAMEWORK
Not just a movie: Interactive 3D
Filesize < 100MB
1600+ Android devices supported
Iphone 4-gen and up
Automated continuous delivery.
Quality Assurance: Global Step
VR & AR
VR & AR
FRAMEWORK
LESSONS LEARNED
Optimize for performance
A sense of scale
Design interactivity for the platform
Impact of experience
LESSONS LEARNED
OPTIMIZE FOR PERFORMANCE
Has to run on every phone!
Google Cardboard
Has to run on every smartphone
Google Cardboard
Ay problemo!
So basically the Google Cardboard API sucked!
Many phones not supported
Didn’t take screen size into account
Bad support for iOS
Too much overhead
Bad performance
Render to texture with shader
Lack of control over FOV and scale
Why did it suck?
End result?
Let’s look at optimizing for performance again!
Reduce drawcalls
Custom render pipeline
Unlit environments
No realtime shadows on dinos
Fake three point lighting. Sky, sun, ground
Fake it with a shader
Optimize animations from three to one using IK chains
20 dinos, 100 megabyte
A SENSE OF SCALE!
Create reference for players
VR is a window into the virtual world
Pivot point distance to neck
Distance between eyes
Size of head
Size difference in VR
Larger VOF to compensate for a bigger head
Height of a six year old
DESIGN FOR THE PLATFORM
Why no movie?
Low resolution
Filesize matters!
Consistent interaction
No buttons on the cardboard
No gyroscope
No gyroscope
Small screens
Performance test during startup
IMPACT OF EXPERIENCE
Magic of the experience
Seeing versus experiencing
It’s all about you!
Nausea!
First timers
AR/VR IN THE NEAR FUTURE
Real World Mapping
Resolution
Field of view
Computing power
Comfortable hardware
Social aspects
Volumetric video
Hype VR
One more thing!
QUESTIONS?
yannis@littlechicken.nl
Littlechicken.nl
Bringing VR to the Masses | Yannis Bolman

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