Delivered at Casual Connect Tel Aviv 2016 | Steam Early Access is a great platform to get your game out there early, collect feedback, and make a better game for the final release. It is, however, a platform that is often abused or used incorrectly, leading to angry players and damage to one's reputation. In this talk we will discuss how to determine if Early Access is right for you, the common pitfalls of Early Access, and how to use the platform correctly so that it helps your sales instead of damaging them.