Rhythm Clients use this deck to work on Winning Moves to grow their business.

1. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WINNING MOVES

2. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
DETERMINE OR ADVANCE YOUR
WINNING MOVES & 3-5 YEAR PLAN
WINNING
MOVES
WINNING
MOVES
WINNING
MOVES
BASE
CAMP
3-5 YRS
BASE
CAMP
3-5 YRS
CORE FOUNDATION: PURPOSE, VALUES, CORE CUSTOMER
BHAG
10+ YRS
DETERMINE OR ADVANCE
YOUR WINNING MOVES

3. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WINNING MOVES
Winning Moves for Revenue are
strategic decisions and actions
that enable you to double your
business (2x) within 3-5 years.
• Brainstorm new Winning Moves
• Evaluate progress and potential
of current Winning Moves
• Identify 1-3 Winning Moves to
include in your 3-5 Year Plan

4. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BRAINSTORM
WINNING MOVES
Brainstorm 20 ways to
increase revenue
• What are we GREAT at?
• Revisit our BHAG, Brand
Promise
• New markets, new products
Vote and narrow down to top
5-8 for evaluation

5. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
RANK TOP 5-8 IDEAS
• On a scale of 1-10 what is the revenue impact?
• On a scale of 1-10, what is your ability to execute this idea?

6. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CHOOSE YOUR 2-3
WINNING MOVES FOR
REVENUE
• Decide what to say yes to and
what to say no to.
• Classify each idea:
• Winning Move for revenue =
part of 3-5 year plan; revenue
growth
• Winning Move for profit =
part of 3-5 year plan;
infrastructure & scalability
• Idea = Later, other Moves
are more important
• Dead = Stop, losing move

7. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CHOOSE YOUR 1-3
WINNING MOVES FOR
PROFIT
These are the strategic
capabilities you’ll need to
develop in order to support
your growth, scale, and
maintain profitability.
These are usually operational
in nature or related to your
infrastructure.

8. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
5 STEPS TO ADVANCE
YOUR WINNING MOVES
1. Name your Winning Move
2. Find the Who
3. Develop Revenue
Projections
4. Identify & Test Assumptions
5. Adjust

9. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
STEP 1: NAME YOUR WINNING MOVE
• Name each Move uniquely and
with purpose
• Communicates the idea
• Intensifies team focus
• Sells the idea internally and
externally
• Like naming a child!

10. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
STEP 2: FIND THE “WHO”
• Who can accelerate your
progress?
• Who has the most experience
and expertise?
• Do we have this resource or
need help?
• How does this impact? (hiring,
cost, etc.)

11. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
STEP 3: DEVELOP REVENUE PROJECTIONS
Set revenue projections for 3-5 years
You will circle back to this as you test assumptions over time
Will help you make objective decisions about winning vs. losing moves
Confirm the Revenue Impact ranking
STEP 3

12. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
STEP 4: IDENTIFY & TEST ASSUMPTIONS
Your projections are based on assumptions.
Document assumptions so you can test with real world data.
Saves us from wasting resources on a losing Move.
Confirm your Ability to Execute ranking

13. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
Your Financial Model is Based on Assumptions
Sales & Revenues… Yay!
COG (Cost to deliver product/service)
Cost of Sales & Admin
Products + Services
Idea
A B C D EAssumptions

14. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
Idea
A B C D EAssumptions
2X your Costs
½ Your Revenue

15. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
STEP 5: ADJUST
• Work on Moves by gathering real-world data
• Revise revenue projections & assumptions as
you learn
• Repeat adjust-and-test pattern until you reach
a conclusion:
• Confirmed: Ready for execution
• Later: Put it on the idea bench for now
• Stop: Assumptions did not pan out –
Losing Move

16. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
PITFALLS TO AVOID
• Jumping into executing your
Winning Move ideas before
validating your assumptions
• Spending too much energy on
Winning Moves for Profit without
having any real revenue-
generating strategies
• Implementing too many
Winning Moves at once

17. Copyright © 2017 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
NEXT STEPS
Continue Your Think Rhythm
Update the Status of your
Winning Moves:
• At least annually
• Anytime you have a
breakthrough or hit a
roadblock
Execute on your Actions or
Priorities to advance your
Winning Moves