This document provides tips for building an engaged educator community around a product or initiative. It suggests starting by connecting with early adopters on social media using hashtags and joining Twitter chats. Creating low-budget opportunities for educators to tell their stories, like blogging, case studies, and virtual communities, can help grow and retain a community. Tools like consistent hashtags, joining relevant chats, and Twitter ads can help maximize outreach efficiency. Fostering ongoing two-way communication through educator advisory groups and company blogs/pages is also recommended.

1. Building Your Community
Engaging Educators & Evangelists

2. About.me
@Jessie_Arora
edcrunch.org

3. “Utility drives adoption, community drives retention”
Caterina Fake, Founder- Flickr & Hunch

4. When you connect with people,
they want to help you

6. Constraints
inspire Creativity

7. Where should I start?

8. NewLearningTimes, Vialougues
Educator Communities
Join the CTQ Collaboratory
#edtechbridge
#edchat

9. Innovation Clusters

10. Conferences & Events
Be selective.
@BrewCUE
@CoffeeCUE

12. Telling Your Story

13. Low Budget Storytelling
- Comment on blogs
- Become a guest author
- Start company blog
- Educator Advisory Group
- Mini case studies/testimonials
- Organize Virtual Community

14. Educator Advisory Group

15. Empowering Evangelists

16. Tools Create Frequency Tips
- Custom background
- Consistent hashtags 2-3 times/day
- Join chats- #edchat,
#edtechchat, #edtechbridge
- Consider Twitter ads ($0.03
CPCs)
- #TwitterBook
- Pages
- Groups Once/day
- EdgeRank
- Pictures, videos & articles
are more effective than
status updates
- Space to foster
ongoing
communication
weekly
- Encourage members to
invite others
- Facilitate intimate
conversations
- product details
- guest bloggers
- industry/policy news
Weekly/bi-weekly
- comment widget
- videos
- testimonials
!
- visual story
- consistent
hashtags
Few times/wk
- infographics
- inspirational
quotes

17. Maximize Efficiency

18. Early Adopters <3 Twitter
List of Top Edu Tweeters on edcrunch.org

19. Join Twitter Chats

20. #ntchat

23. “Utility drives adoption, community drives retention”
Caterina Fake, Founder- Flickr & Hunch