1. BY: JESSIE COSTA

2. WHAT IS LAST.FM
• Claims to have over 30 million users.
• As of 2011 has over 50
million free tracks
available for users.
• XBOX live users
can stream music.

3. KEY FEATURES
• Scrobbles
• User Accounts/ Profiles
• Artist Page
• Events
• Groups

4. SCROBBLES
• All songs that are played
on Last.fm are added to
a log. The automatic
tracking of these logs are
known as Scrobbles.
• Scrobbling a song means that
when you listen to it, the name of
the song is sent to Last.fm and
added to your music profile.
• Millions of songs are scrobbled
every day. This data helps
Last.fm to organize and
recommend music to people;
we use it to create personalized
radio stations, and a lot more
besides.

5. USER ACCOUNTS/ PROFILES
• Accounts are free to set up on
Last.FM. All you need to do is create
a username and have a valid email
address.
• Each user account comes with a library.
Songs are automatically added to a
users library. (NOTE: A user is able to
edit his/her library.)
• Profile pages can also include lists of friends,
weekly musical "neighbors", favorite tags, groups
and events. An optional customizable playlist may
be also added, with tracks that the user wishes to
share or promote. Other

6. Artist Page
• Once an artist has had a track or tracks "scrobbled" by
at least one user, Last.fm automatically generates a
main artist page, even if there is no music available for
streaming on the radio
• Users may add relevant biographical details and other
information to any artist's main page in the form of a
Wiki.(NOTE: Edits are regularly moderated to prevent
vandalism.)
• Last.fm currently cannot tell the difference between artists
with the same name; a single artist profile is shared
between valid artists with the same name.

7. Artist Page Example

8. Events
• Events lets users specify a location
and a radius from the location, then
suggests gigs or festivals that that user
may want to see in the area. Users can
set themselves as attending an event.
• Any registered user may add a new
venue or event which will then be
listed on the band or artist's main
page, together with other details if
available.
• There is also a facility to submit reviews and photographs of past
events.

9. Groups
• Last.fm allows the formation of user groups
between users with something in common
• Any user may start a group and add
members. Most groups are open to all, but
membership may be subject to approval by
the Group Leader
• Group members
are also able to
submit
recommendation
s of artists or
tracks to all the
other members
of their group.

10. Benefits of Last.FM
Personal
• Free Music
• Interacting with
“Friends”
Business
• Genre Exposure
• 30 Million Users
• Free Exposure
• World Market

11. Free Music
• Last.FM gives you access to over 12 million free songs.
• Users can stream this free music on there computer, iPod
and ipad.
• Free radio stations are also available so you can listen to
your favorite bands station.

12. Interacting with Friends
• Create events so your friends
are up to date on what going
on with the music scene in
your area.
• Share favorite music with
friends and family
• Message feature allows you to
interact with friends without
using a third party emailing
system.

13. Genre Exposure
• Having access to free music allows the user to listen to different genres of
music for free.
• Users could discover new favorite artist or genres while using the genre
cloud.

14. 30 Million Users
• Any advertising a company pays for could possibly be viewed
by 30 million users.
• More eyes seeing your add equals more potential sales
(More Money)
• 30 million potential customers also means 30 million
potential word of mouth recommendations for your
company to friends or family.

15. Free Exposure
• For an artist/band Last.FM allows them to post there
music for free. Users can preview any song for 12
seconds before downloading.
• Artist/Bands can create events to let fans know of
upcoming touring and concert dates.

16. World Market
• Because Last.FM is available all over the world it
allows your business to cater to potential
international customers.
• For bands you could see what type of events are
being held all over the world and tailor your shows
to capture the culture of the country you will be
playing at.

17. THE END