This is a rough draft of our slide presentation for our third assignment in Strategic business management.

1. Si-Heart
Jessie Warfel & Shamar Williams
Thursday, July 24, 14

2. Love Music? .....
Love Si-Heart!
Sirius XM radio to partner with iHeart Radio.
A written letter of request sent to iHeart Radio
increasing profits and customer base.
Thursday, July 24, 14

3. Company Overview
a radio service that provides commercial music from every genre all day everyday.
listen conveniently from anywhere home, office or car.
more than 165 channels, 72 commercial free music stations, over 11 sports stations, 22 talk
and entertainment channels, 15 news and issues, 9 traffic and weather and more.
“Listen to everything, everywhere
Thursday, July 24, 14

4. Clear Channel contains 2 main media businesses.
Clear channel provides a diverse array of advertising and marketing opportunities as well as
entertainment services.
Online and mobile services through I Heart Radio in the form of program syndication, traffic
services, music research services and independent media representation.
Cumulus Media is the second largest radio stations operator.
Provide marketing solutions in 110 metropolitan areas introducing not just big corporations but
small businesses as well.
A listener base of 150 million consumers through radio, digital media, email and onsite
promotions,
customers build a secure brand and tap into $4 Trillion worth of spending power.
535 station and broadcast to 110 cities.
Competition
Thursday, July 24, 14

5. Business Climate
The Federal Communications Commission act of 1934 govern Sirius XM.
Follow rules and regulations for using satellites
Renew their licenses in a timely fashion.
Thursday, July 24, 14

6. Market Position
Profit margins have been unsteady
Signs of struggle in past.
Last negative drop December of 2010.
Thursday, July 24, 14

7. Threats
intense competition
Struggling economy
Licenses & Regulations
Thursday, July 24, 14

8. Strategy
Thursday, July 24, 14

9. Legal Factors
Partnership, contracts will be made to protect both parties with salary, share profits,
losses & financial accounting
Register new Si-Heart Radio logo with uspto.gov (Trademark).
Register a vendor’s license with Department of Taxation
Thursday, July 24, 14

10. Thursday, July 24, 14

11. Thursday, July 24, 14

12. Thursday, July 24, 14

13. Year
One
Date/Timeframe
Event/Milestone
July
12,
2014/1
day
Sirius
XM
Radio
builds
and
cap:vates
new
techniques
for
they’re
brand.
July
13,
2014/1day
Sirius
XM
Radio
develops
a
business
plan
to
enhance
their
consumer
radio
playlist
sta:ons.
July
14,
2014/2days
Surveys
are
taking
on
the
new
business
venture.
July
17,
2014/1day
Sirius
XM
Radio
writes
a
Four-­‐page
approval
leKer
for
considera:on.
July
18,
2014/1day
The
idea
and
business
plan
is
pithed
to
iHeart
Radio.
Year
Two
Date/Timeframe
Event/Milestone
January
5,
2015/3
days
iHeart
Radio
reviews
the
approval
leKer.
January
9,
2015/1
day
iHeart
Radio
agrees
to
partner
with
Sirius
XM
Radio.
January
10,
2015/2days
The
brand
image
for
Sirius
XM
Radio/iHeart
Radio
Is
presented
publicly
with
a
new
logo.
January
13,
2015/1day
A
music
concert
occurs
to
help
fundraise
the
new
business
model.
January
14,
2015/1day
Sirius
XM
Radio
legally
partners
with
iHeart
Radio
Year
Three
Date/Timeframe
Event/Milestone
February
5,
2016/2
days
Sirius
XM
Radio
and
iHeart
Radio
launches
they’re
first
official
website.
February
8,
2016/2days
Commercial
is
aired
on
MTV,
VH1
&
CMT
to
market
the
new
en:ty.
February
11,
2016/1day
Ribbon
is
cut
for
the
new
Sirius
XM
Radio/iHeart
Radio
building.
February
12,
2016/2days
The
company
is
franchised
and
opens
stores
around
the
U.S.
February
15,
2016/1
day
The
company
develops
a
commercial
radio
show
for
broadcas:ng.
Thursday, July 24, 14

14. Conclusion
Thursday, July 24, 14