Social Media Marketing Tips to SoLoMo

2. 5-Steps to
Relationship Marketing
Plan
Take Action
Engage
Build
Measure
Go Back to step 1
Plan
Action
EngageBuild
Measure

3. Game Changer
Search Engine Optimization
Be part of the conversation
Why Social Media?

5. Marketing Strategy
Who: Who is going to manage your profiles? Who is your
target audience?
What: What do you want to accomplish? Set clear goals.
Where: Know what social media platforms will assist in
reaching your goals.
How: Know your target audience.
Why: What are you going to provide that keeps people
coming back?

7. Be professional
Your profile is your business
Complete your profile fully
Don’t publish your profile until it’s complete
Add photos and links
Make sure you have a social media policy

9. Be human
Content-Write to talk to your audience not at
them.
Use the 4-E Checklist:
Educate
Engage
Expert
Entertain

10. Be friendly
Interact with other pages
Use the @ symbol
Interact with others to receive interaction
Share photos and videos
Tag photos
Create a “hyper local” feel
Make it FUN and Viral

11. Be consistent
Relationships require communication
Set a “theme” day
Fitness Friday
Where’s Bolt Wednesdays | Where’s Nathan
Share to links on your website- Romantic Stories

13. Be proactive
Turn fans into your marketing army
Create special offers just for them
Run contests to grow your pages
Share your social media links everywhere
Links on your website, business cards, brochures,
commercials, email signature…EVERYWHERE!

15. Be useful
Measure analytics and tweak what isn’t working
Track your ROI
Set up landing pages specifically for social media
Special offers specifically for social media fans
Ask referrals
Work smarter not harder!

16. Finishing Thoughts
It’s not all “Fun and Facebook”
Be willing to accept change
Social Media is an ingredient not an entrée
NOW Marketing Group- 877.380.6698