1.
Building Communities Around
Your Content
Building Communities Around Your Content

2.
About Me: Jess Jurick
• Senior Web Strategist @ 10up LLC, a premium
WordPress development & strategy agency
• Over 4 years of experience developing interactive
strategies for top brands, non-profits, and start-
ups
• Dozens of clients, from universities like University
of Rhode Island to WordPress.com VIP clients like
Universal Sports and TechCrunch
• @jessjurick
Building Communities Around Your Content

3.
What is this session about?
• Building an audience and inspiring them to
actively engage with your content by:
– Consuming it
– Sharing it
– Contributing to it
Building Communities Around Your Content

4.
How do you accomplish this?
• Develop a strong brand voice
• Focus on topics that matter to your audience
• Be accessible
• Give your audience tools to engage with your
content and your brand
• Develop a game plan
Building Communities Around Your Content

5.
Developing a Strong Brand Voice
• What is a brand voice?
• How do you develop it?
• Why does it matter?
Building Communities Around Your Content

6.
Hip2Save.com
• Young mom
blogging about her
efforts to save
• Focuses on deals
that appeal to
young moms and
families
• Transforms
couponing to an
online community
experience
Building Communities Around Your Content

7.
MomGenerations.com
• Three women
blogging about
parenting, fashion,
and relationships
• Real life stories that
women can relate to
• Readers are
emotionally invested
in their stories (so
are their pocket
books!)
Building Communities Around Your Content

8.
Ma.tt
• Founding
developer of
WordPress
• WordPress news,
industry thought
leadership, photos
and fun
• Makes software
personal
Building Communities Around Your Content

9.
Upside: The UPS Blog
• Leading shipping
and logistics
provider
• Company news,
employee profiles,
industry thought
leadership
• Brand news with
soul
Building Communities Around Your Content

10.
Enough about you… Onto the tools!
• Content Strategy
• Commenting
• Social integration
• Crowdsourcing
• Offline events
Building Communities Around Your Content

11.
Content Strategy
• Use a conversational
tone
• Have an opinion
• Engage other
bloggers and your
audience
• Reward your loyal
fans
Building Communities Around Your Content

12.
Commenting
It’s not all that scary and it can even be fun!
• Source content ideas from your readers
• Build relationships and foster two-way
communication
• Roll your own!
Building Communities Around Your Content

13.
Social Integration
• bbPress
• BuddyPress
• Facebook and Twitter
integration
Building Communities Around Your Content

14.
CrowdSourcing
• Guest bloggers
• Content gatherers
Building Communities Around Your Content

15.
Offline Events
• Local meetups
• Local club chapters
• National conferences
Building Communities Around Your Content

16.
Now that you’re all inspired…
You need a plan!
Develop an Choose
Goals & Craft Your Your
Editorial
Objectives Voice Tools
Calendar
Now, get started!
Building Communities Around Your Content

17.
Building Communities Around
Your Content
by Jess Jurick
@jessjurick
Slides will be available at get10up.com!
Building Communities Around Your Content