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Twitter - The Ultimate Brand Builder

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Jessica Muhlbier
Jessica Muhlbier

Highlights from my presentation at the KMWorld Conference 09' in San Jose.

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Twitter ,[object Object],by Jessica Muhlbier
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Huh? What’s Twitter? ,[object Object]
Still Scratching Your Head? ,[object Object],[object Object],[object Object]
Flying into the Twittersphere Tweet Tweet Tweet!
Branding in the “Twittersphere” ,[object Object],[object Object],[object Object]
Starbucks ,[object Object],[object Object],[object Object],[object Object]
JetBlue Airways ,[object Object],[object Object],[object Object],[object Object],[object Object]
How To: Build Your Brand ,[object Object],[object Object],[object Object]
#FAIL #SUCCESS
Twitter as Employee Communication Strategy ,[object Object],[object Object],[object Object],Why it’s beneficial:
Yammer = The Corporate Twitter ,[object Object],[object Object],[object Object]
Twitter as Customer Service Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comcast on Twitter ,[object Object],[object Object],[object Object]
Business Lessons Learned ,[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],Twitter Helps to... Twitter is...
Thank you & Happy Tweeting

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