1. Your startup in the media
Lorenz van Gool

2. NUzakelijk.nl

3. You don't need a PR agency

4. Think like a journalist
Bonding
How NOT to do it
How to do it

6. Think like a journalist

Fast news

Scoops

Unique content

7. Bonding

Specify your search for journalists or bloggers

Find the hybrids

Often freelancers

Entrepreneurial

Easy to approach

Linkedin

Be transparent of your intentions

8. How NOT to do it

Forget about the long press lists

The 'out of nowhere' press release

'Cyberstalking'

9. How to do it

Be the contact guy or girl

Offer to be the expert

Think in content

10. Example

11. 15 minutes a day

12. @lorenzroman
lorenz@nuzakelijk.nl
nuzakelijk.nl/startups
'Startups in cleantech'