IMPROVED VERSION JEWELLARENA10STEP MARKETINGPLAN

1. MARKETING PLAN by Jewell A. Arena

2. 2 10 STEP Marketing Plan for TREASURED LOGISTICS INC. Jewell A. Arena June 2010 TREASURED

3. 5 Steps for Part 1 (PTM and Positioning) Treasured Logistics Inc. PTM are importers and exporters. Who want to deliver their goods fast, safe at a reasonable price Can choose Treasured Logistics Inc.

4. Cont… 4. Gap is all other brands focus on specialization on freight forwarding international only 5. The market size in Import is $45.8 Billion and in Export is $37.2 Billion.

5. 5 Steps for Part 2(Marketing Mix & Strategy) International and Domestic Freight Forwarding Air and Sea Personalized Service at a Reasonable Price Total Package uses Personal Communication Servicing nationwide and globally Uses a niche approach to win

6. 6 Positioning to the Primary Target Market Part 1: Steps 1 to 5

7. 1.My primary target market (PTM) is.. PTM=93% Source: www.boc.gov.ph

9. Importers Geographic Area 7 Countries: South Korea China Singapore Malaysia Taiwan Indonesia Thailand Germany Canada and USA 4 Countries: Australia New Zealand Papua New Guinea Vanuatu

10. PTM of TLI CALABARZON (7) NCR (17) Visayas: Aklan, Boracay Cebu Iloilo

11. Market Share in Export

13. 2. My PTM’s NWE Treasured

14. Influencing Buyer Behaviour

15. Why choose Treasured Logistics Inc.

16. Competition Source: www.boc.gov.ph

18. 3a. TLI has many formidable competitors

19. Indirect

20. Competitor’s Classification Type A Top 10 Players like Air 2100, DHL, UPS etc. Foreign or Local with own Hub Capitalization of more than Php 20M Type B Other than Type A players Without own hub, co-loader only Capitalization of less than Php 20M Concentrating on import and domestic distribution

21. 3b. Competitive Position Map TLI is no. 1 niche in Personalized Service. Fedex Yusen 2Go UPS DHL LBC KWE TLI Note: Competitor’s PTM in terms of company structure

22. TLI unique positioning is shown in this competitive map Positioning vs. Brand Matrix Many competitors are accomodating, knowledgeable & well-experienced positioning.

23. 4. Identify the gap between customers and competition. When GAP exist, TLI enters… Importers/ Exporters Type A Competitors Provides Personalized Service at a Reasonable Price

24. Why TLI is different from the other? I’m different because of my people

25. Treasured Logistics Inc.

26. Thus, we achieved Reasonable Price! People providing personalized service People with Teamwork People with passion of work People with Initiative People with dedication

27. 5. a. Estimate the market size using competitor data FedEx to leave Subic by June 2009 abs-cbnNEWS.com Posted at 11/19/2008 12:25 PM | Updated as of 11/19/2008 6:09 PM American logistics giant Federal Express (FedEx) is expected to be out of Subic by June 2009, with the full operations of its new hub in China. FedEx will transfer to its new Asia-Pacific hub at Guangzhou Baiyun International Airport in southern China. "Now in the testing phase, the new Asia-Pacific Hub is expected to be fully operational in the first half of 2009,“ the subsidiary of FedEx Corp said in a statement. Its operations in Subic Bay will continue as it checks the Guangzhou hub's ability to process Hong Kong-Guangzhou cross border transportation, and its sort systems and flight operations. Source: http://beta.abs-cbnnews.com/business/11/19/08/fedex-leave-subic-june-2009

28. Cont. FEDEX/AIR 2100 dominant player in logistics industry. FEDEX leave Subic- gives opportunity to local players

29. 5b. Estimate the market size using the company data

30. 5c. Estimate the market size using the customer data The market size in Import is $45.8 Billion and in Export is $37.2 Billion. Guesstimate: Class A usually gets the 65% market size of import and export.

31. 5. Concluded that TLI market is

32. 32 The Marketing Mix Strategy Part 2: Steps 6 to 10

33. 6a. Product International and Domestic Freight Forwarding NVOCC/Ship Agent Moving and Storage Balikbayan Boxes/Door-to-Door Services Trucking/Packing/Crating

34. 6b. Product Description TLI is a service provider of freight forwarding international and domestic, brokerage, moving and storage, trucking, door-to-door service, ship agent, NVOCC and heavy equipment assistance.

35. Freight Forwarder Fast and Reliable forwarder International and Domestic With several agents abroad and locally Giving updates of arrival of shipments 24/7

36. Brokerage Computes accurately your duties and taxes Advices you of the current BOC regulations to avoid penalties and additional duties and taxes Free consultation on import and export procedures

37. Moving and Storage

38. 7. Price – TLI uses fixed mark-up pricing strategy.

39. 8a. Promo

44. DHL

45. 8b.Competitor’s Promo 2GO BAGSAK PRESYO SA CARGO2GO continues to expand their time-defined, time-priced 136 services by covering all the bases offering flexible solutions, providing industry know-how, and integrated services for the customer’s diverse needs. Become a DHL Customer today! Our express services come with world-class customer service and online tools that make it easy for you to manage and track shipments. Ship with DHL Express TODAY, you’ll get a Php200 Sodexho Gift Certificate. Offer last until 31st August 2010 only SIMPLIFY YOUR IMPORTSWITH DHL Send your imports through DHL and be rewarded! Plus get free Import Toolkit with online tools & top tips.

46. 9. Place NATIONWIDE GLOBAL

47. Service is thru Air, Land and Water TLI

48. 10. TLI is a niche leader TLI’s main strategy is to dominate the niche market of corporation, sole proprietor and individual using personalized service at a reasonable price. It benefits from the differentiation of TLI.

49. References www.jaliencargo.com www.dhl.com.ph www.air21.com.ph www.boc.gov.ph http://en.wikipedia.org/wiki/Economy_of_the_Philippines http://www.philexport.ph/autolist.html http://beta.abs-cbnnews.com/business/11/19/08/fedex-leave-subic-june-2009

50. MARKETING PLAN by Jewell A. Arena