EQ3 - Info PPT containing tasks.

1. EQ3

2. 1. That there are different views about the impact
globalisation has had on cultural diversity.
2. The role that the global media plays in promoting
culture. With as focus on the American media.
3. Examples of localised cultures that have emerged in our
modern ‘globalised’ world.
4. About the different views that exist regarding the impact
of consumerism. China is a good starting point.

3. Positive Negative
• Some say globalisation • Globalisation has eroded
has opened the worlds national identity.
eyes to particular places • Some cultures dominate
resulting in increased over all others.
awareness of issues. • Increased awareness has
• Development has resulted in the erosion of
increased in many places more homogenous
as a result of increased cultures.
trade opportunities.

4. Hyperglobaliisers Transformationalists Sceptics
• The relevance of • Globalisation forces • Globalisation isn’t
individual nations will countries to change and anything new. It’s just
become less relevant adapt at an the old powerful
as the world becomes uncomfortable a pace. economic nations
more integrated. remaining powerful.
• The continuing growth
• This idea is based and development of the • Examine world trade as
around TNC’s becoming EU to compete at a 85% of it still occurs
the biggest global world level. Think about between developed
influence and not how and why the EU nations.
nations. has had to hand out
bailouts to countries
• The rise of global struggling after the
consumer culture credit crunch.
supports this.

5. • Make notes on the 3 views about globalisation shown
previously.
• Apply a case study to each of the views to help support it.
Try to use studies we've already covered (recently or in
the past). Explain how the case study supports it.
• The text books have a fairly good bit on this section!
Read my boys, read!

6. • Global media corporations occupy a uniquely
powerful position
• They can spread their message globally,
instantly, to millions of people.
• Only in the last 60 years have the technologies
shown (right) become commonplace.
• There are concerns that the global media is
dominated by ‘western’ companies:

7. • You need to carry out some research into 2
global media companies. You should produce an
A4 page on each outlining the following things.
• How the company has changed, evolved and
expanded over time.
• Examples of how the company has glocalised its
products.
• Information about the image it spreads globally.
• Information about some of the criticism it has
received regarding its global activities.
• This could be presented as an annotated time
line. The text books are a good place to start!

8. • Globalisation has allowed certain cultures to
shine on a global level.
• Bollywood is a great example of this.
• Indian folk tales, traditional dresses, celebrations,
dancing, language and much more has been
merged to create a what we know as Bollywood.
• Another good example is how music from
certain countries has travelled and sold all
around the world. Thanks to global record
companies (TNC’s) and communication tech.
• You have to look back to the 1950’s and to bands
like the Beatles and to artists like Elvis Presley etc.
who through clever management and PR sold
themselves and the products across the world. In
doing so they shared the English language and
through their lyrics (well some) English and
American traditions, love stories and ultimately
culture. Non English speakers began to sing these
songs in English!

9. • Spend some time researching and reading about
Bollywood. When did it start? what does it do?
Where is it? How has it changed over time?
Where are the films popular and why? Create an
information sheet. Traditional
Icelandic farmers
• Next a little presentation activity. Create a hats as knitted for
presentation on the topic chosen for you below. 5 many hundreds of
minutes in length with supporting notes. years by farmers
• Gboy & Tommy– Music wives in Iceland.
• Clarkey and Leci - Fashion Ideal for horse
• Ammereliot – SMS Speak, Blogs & Instagram etc back trekking
across cold lands
• You must present a brief history to the topic, how (Icelandic farming
why and when it infected other cultures and culture). The style
importantly how it influences cultures today. Try to has now been
present specific examples – if you get stuck come exported and is
see me as my brain is simply full of examples. used across the
world!

10. • This will be added when I have
spent adequate time
considering it.
• I am currently feeding my
Alpaca.
Alpacas are popular as pets on small
holdings, as pack animals or even as large
commercial herds for cria and fibre
production. Alpacas are commonly praised
for their kind nature and padded feet that
do little damage to pasture.

11. • Using examples / case studies / knowledge you have already
researched write a report based on the following statement.
• Views on the impact of globalisation on cultural homogeneity
vary. Discuss
• Remember a report presents fact and not opinion.
• You need to present arguments for and against the impacts of
globalisation and must back up points using case studies.
• Sections linked to the 3 different views on globalisation???
• Your introduction should define globalisation, homogeniality and
culture. And should give me an idea about the content of the rest of
your report.
• You may bring your own ideas into the conclusion.