The Glocality opportunity for app & games developers
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This is a presentation I gave at https://apppromotionsummit.com/BERLIN/ The goal was to open the conversation around internationalisation in the app/game business and the need to engage locally.
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The Glocality opportunity for app & games developers
- 1. The Glocality opportunity Julien Fourgeaud Chief Product Officer, Transfluent julien@transfluent.com @julienfourgeaud
- 2. @julienfourgeaud Slideshare version This presentation has been modified for Slideshare.
- 5. @julienfourgeaud WHERE CAN I GET APPS?
- 14. @julienfourgeaud WE ARE ALL USERS (OF SOMEONE’S ELSE APP)
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- 24. @julienfourgeaud "Before having any traction in the UK and US, which are now 90 per cent of our market, we had 30,000-40,000 downloads in smaller nations -- not a huge amount, but probably four times what the average app sells," Matt Wilson, to Wired UK.
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- 29. @julienfourgeaud Top countries in each regions • Top 3 Grossing in EU – UK, France, Germany • Top 2 Grossing in Middle East – UAE – Saudi Arabia – South Africa • Top upcoming countries in Latin America – Brazil, Mexico, Argentina
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- 32. @julienfourgeaud IS LOCALIZING MY APP ENOUGH?
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- 39. @julienfourgeaud The “Cisco” of translation • Network of over 20,000 • Speaking more than 80 languages • Seamlessly available for:
- 40. @julienfourgeaud Developers? • Simple REST API • File support: iOS (Localizable.strings), Android (.xml), MooTools/Javascript (.js), Symbian (.ts), Windows Phone (.resx), Java (.properties), YAML (.yml), Simple XML-files (.xml), GNU Gettext (.po), Excel (.xls) • JSON/CSV parsers available on request • Plain text
Notas del editor
- I am half French, half Swiss.I lived in Finland for over 10 years and in the UK for 2.
- Our assumption in today’s business world is that everyone speaks/understands English.
- Different ecosystems, different stores.
- But where in the world can I get apps?
- iCoyote, a French service, warning drivers of dangers on the road.
- Available in France
- Germany
- Spain
- But not for users of other Android stores
- Rovio launched Angry Birds in the US first.
- Didn’t work
- They launched in local markets, getting to the #1 position in these stores
- Then got featured by Apple in the US/UK
- And reached world domination
- Books: not only the content needs to be translated, but the covers, summaries and so forth.Translation is not always enough, adaptation is sometimes needed.
- iCoyote did it right for the countries they decided to support.
- But more than shipping apps, developers need to build communities and engage with their customers
- As well as providing support in a timely fashion.
- http://bit.ly/TFAPIAPS