Data Driven Societies Digital & Computational Studies Bowdoin College February 12, 2014 Professors Gieseking & Gaze Lecture Slides "The Search Engine & the Search for Privacy"

1. Data Driven Societies:
The Search Engine &
the Search for Privacy
Professors Gaze & Gieseking

2. Big Data & Privacy (recap)
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Ethical research
!
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Data sample and data
access
!
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Defining big data,
defining privacy…
daily.captaindash.com

3. Searching the Engine / for
Privacy
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Filter bubble, machine learning, privacy
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Team exercise on blog posts
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Begin lab
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Quiz

4. Algorithms: the good, the bad,
& the (supposedly) ugly

5. On being captain of your own
destiny
Filter bubble - predictive engines that use machine
learning to constantly create and refine an idea of who
you are, what you do, and what you will do next
(Pariser 2011)
!
Machine learning training a computer to
recognize patterns
!
Girl-in-the-bubble photo by Mike Renlund used under a Creative Commons license.

6. Testing the Filter Bubble
Go to amazon.com & login (if you have one).
Under Your Account, choose Recommendations for You.
Does what you see represent *you*?

7. Defining Privacy
In US Constitutional Law, the right of people to make
personal decisions regarding intimate matters.
Under the Common Law (from courts/legal decisions),
the right of people to lead their lives in a manner that is
reasonably secluded from public scrutiny.
In statutory law (from regulations/laws), the right of
people to be free from invasion of privacy such as
unwarranted drug testing and Electronic Surveillance.

8. Care to know more?
http://eff.org

9. Next Class: Feb. 17
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Today: filter bubble, machine learning, privacy
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Blog comment: type up your notes from your presentation
of your peer’s post today as a comment (2-3 paragraphs)
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Readings: Donovan, Odewahn, & Golbeck
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Next class:
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private/public
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networks 101
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lab & quiz follow-up