The document summarizes the research process undertaken by CoffeeTime to determine whether and how to expand into India. It describes a two-stage research design using secondary data collection and a primary questionnaire. Secondary data on demographics and market factors of major Indian cities was analyzed. A questionnaire surveying potential customers in the top 6 cities helped CoffeeTime select target cities and segments. While the research process and data appeared valid, constraints like budget and cultural differences pose risks to CoffeeTime's expansion into India.

1. CoffeeTime Research and Decision Making MBA 510, Team C : Girdner, Hodges J., Odom, & Thomas

2. Research What exactly is Research?

4. CoffeeTime’s Dilemma Whether or not to expand its services into Southern Asia, specifically India.

7. The Raw Data Population Of Consuming Class This data was then analyzed on a matrix comparing the Degree of Affluence from low to high and The Cultural Outlook from conservative to Modern. The 6 cities with the highest level of affluence and the most modern cultural views were selected as the population for further research.

8. Secondary Data Collected Demographics was further itemized by Male/Female, Teen/Young-Adult/Adult / Middle Aged, Incomes in 5k Rs intervals from 5k-40k+, and Education levels of some school, some college, and graduate or post graduate. This secondary data was purchased and then scrutinized to design the primary research method. The data was compiled into a questionnaire to survey the population in hopes of marketing the product to the locations that would result in maximum revenue. Education # of Restaurant Chains # of Restaurants per/sq mile Monthly Income Market Size for Coffee Powder # of Malls Gender Division # of Coffee Chains Avg. Daily Visits to a Mall Population By Age Competition Life & Leisure Demographics