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1 EmpowHER / General Overview ,[object Object]
Started in 2007 by renowned women’s   health advocate Michelle King Robson
 Fastest growing in the category:Top7% Top5 Top25 Women’s Health & Wellness Site Source: Experian Hitwise Of All Women’s  Lifestyle Sites Source: Experian Hitwise (all categories) Of All Health Sites Source: Experian Hitwise
2 EmpowHER saves lives “Reading an  article on EmpowHERsaved my  loved one’s life.” “Thank you for such a life-changing experience.” “Plain and simple... EmpowHERsaved my life.” Melissa Member, EmpowHER Gina Member, EmpowHER MonaLou Member, EmpowHER
3 Michelle’s Story “We’ve all heard the saying … ‘necessity is the mother of invention.’ Well, after clearing my head and taking responsibility for my own health and wellness; I made a decision – that no other woman would suffer as I had.”
4 Our Audience EmpowHER audience is: ,[object Object]
Social Mediasavvy
Hyper-qualified
Influential
Decision makers &buyersMore than80% 9out of10 Women Seek Health Information via the Web National Marketing Institute, 2009 Of Healthcare Purchasing Decisions are Made by Women Daria Blackwell, Knowlage Clinic Inc., At Women’s Health and Wellness Conference, 2008
Value / Leader in Women’s Health Category 5 • Freshest facein women’s health, women’s lifestyle, and   general health categories among peers and competitors • Only network of sites and communities exclusively    dedicatedto women’s health and wellness •Rising starand favorite among new media and social   media savvy health and wellness brand managers,   marketers and agencies Source: Quantcast
Value / Our Growth & Recognition vs Competition 6 EmpowHER Visits 2010 vs. Competitors WomensHealth EmpowHER  Lifescript Women.WebMD Jan 451K                                                                                                                     Dec 1.1M January 2010 - December 2010 = 125% Increase. Source: Omniture *Does not include offsite syndication views of EmpowHER content ,[object Object]
 Featured in major media reaching over 40 million households,[object Object]
8 EmpowHER.com / Conditions & Wellness view content
9 EmpowHER.com / Video & News view content
10 EmpowHER.com / Video & News view content
11 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
12 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
13 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
14 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
15 Health & Wellness Topic Sponsorships Partnership Opportunities /
16 	Resource Center Sponsorships Partnership Opportunities / view content
17 	Resource Center Sponsorships Partnership Opportunities / view content
18 	Resource Center Sponsorships Partnership Opportunities / view content
19 	CampaignSponsorships Partnership Opportunities / view content

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EmpowHER.com Media Overview

  • 1.
  • 2. Started in 2007 by renowned women’s health advocate Michelle King Robson
  • 3. Fastest growing in the category:Top7% Top5 Top25 Women’s Health & Wellness Site Source: Experian Hitwise Of All Women’s Lifestyle Sites Source: Experian Hitwise (all categories) Of All Health Sites Source: Experian Hitwise
  • 4. 2 EmpowHER saves lives “Reading an article on EmpowHERsaved my loved one’s life.” “Thank you for such a life-changing experience.” “Plain and simple... EmpowHERsaved my life.” Melissa Member, EmpowHER Gina Member, EmpowHER MonaLou Member, EmpowHER
  • 5. 3 Michelle’s Story “We’ve all heard the saying … ‘necessity is the mother of invention.’ Well, after clearing my head and taking responsibility for my own health and wellness; I made a decision – that no other woman would suffer as I had.”
  • 6.
  • 10. Decision makers &buyersMore than80% 9out of10 Women Seek Health Information via the Web National Marketing Institute, 2009 Of Healthcare Purchasing Decisions are Made by Women Daria Blackwell, Knowlage Clinic Inc., At Women’s Health and Wellness Conference, 2008
  • 11. Value / Leader in Women’s Health Category 5 • Freshest facein women’s health, women’s lifestyle, and general health categories among peers and competitors • Only network of sites and communities exclusively dedicatedto women’s health and wellness •Rising starand favorite among new media and social media savvy health and wellness brand managers, marketers and agencies Source: Quantcast
  • 12.
  • 13.
  • 14. 8 EmpowHER.com / Conditions & Wellness view content
  • 15. 9 EmpowHER.com / Video & News view content
  • 16. 10 EmpowHER.com / Video & News view content
  • 17. 11 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
  • 18. 12 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
  • 19. 13 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
  • 20. 14 Health & Wellness Topic Sponsorships Partnership Opportunities / view content
  • 21. 15 Health & Wellness Topic Sponsorships Partnership Opportunities /
  • 22. 16 Resource Center Sponsorships Partnership Opportunities / view content
  • 23. 17 Resource Center Sponsorships Partnership Opportunities / view content
  • 24. 18 Resource Center Sponsorships Partnership Opportunities / view content
  • 25. 19 CampaignSponsorships Partnership Opportunities / view content
  • 26. 20 Condition Sponsor Highlight example sponsor logo and name video screen capture • Metrics and Analyticsfor this condition- Content numbers - Page views - Comment numbers/member activity/ engagements stats page title area screen capture
  • 27. Case Studies 21 “Our EmpowHER campaigns have provided us with a solid 4:1 return on investment. EmpowHER stands out among its peers. They have provided us rich content that is targeted to well-informed and highly-interested healthcare consumers.” Greg Harrison,Administrative Director, Marketing & Business Development, Saint John’s Health Center Client Saint John’s Health Center/John Wayne Business ChallengeFind new and cost-effective ways to augment Saint John’s existing online effortsObjectivesIncrease online search presence Drive awareness for women’s health servicesEmpowHER SolutionDevelop a Patient Education Center microsite where visitors can learn about Saint John’s, their doctors and access educational content on women’s health Newsletter and community integration of articles from Saint John’s doctors Search Engine Optimization for all Saint John’s contentResultsGenerated 460 organic quality listings on top 4 search engines Drove 1,853 interested people to read articles and information about Saint John’s Health Center and their doctors 4:1 ROI, 22 new patients acquired
  • 28.
  • 29. 23 HERStories / Advocate for Others “Reading an article on EmpowHER saved my loved one’s life.” • MonaLou’s partner was having odd sensations in his abdomen • Read an article on EmpowHER about the symptoms of aortic aneurysm • His doctor who scheduled emergency surgery. • Had it burst; he would have died... Post surgery, he is a perfect picture of health. MonaLou Member, EmpowHER “Sharing my story on EmpowHER helped me find other women in the same situation.” • Went to doctor with symptoms, tested negative • Diagnosed w/Stage IIIC Ovarian Cancer 4 months later • Daughter Shari passed away from same condition • Needed to know she had support and could express her grief Paula Member, EmpowHER
  • 30. 24 Partners & Clients
  • 31. 33 Contact Us Primary ContactJamie Glassjglass@empowher.com480-315-1443Social Media Linkshttp://www.facebook.com/EmpowHERhttp://twitter.com/EmpowHERImportant URLswww.empowher.com www.1000women.com Thank You Confidential and proprietary. Do not distribute. © EmpowHER, 2010

Notas del editor

  1. - Web savvy (9 out of 10 Women Seek Information via the Web - National Marketing Institute, 2009)- Social Media savvy (75% of Women Actively Use Facebook, Twitter and Blogs to Stay Connected - BlogHER, 2009)- Community-oriented (8 out of 10 EmpowHER Members Trust Health and Wellness Advice Shared by other Women on EmpowHER - EmpowHER Member Survey, 2010)- Hyper-qualified (30% of Women Have “Big 6” Health Conditions; While 51% are “Active & Fitness Oriented” - World Health Organization, 2009)- Influential (More than 80% of Healthcare Purchasing Decisions are Made by Women - Daria Blackwell, Knowledge Clinic Inc., 2008 Women’s Health Conference)- Decision makers & buyers
  2. Guided/moderated support 24/7/365Empathy and validationReferral to previous answers Outside sourcesIntroduce new ideas and concepts to considerFurther question and follow-up
  3. 650 health conditions and wellness topicsDefinition, prevention, cause and risk, treatments, community, expertsDrugs & Supplements directoryExtensive Medical library
  4. Our world-class content team is comprised of top online and television content production talent and highly qualified copywriters, research scientists, editors, bloggers and social media expertsCustom created videoIn-house production team50+ HER writers producing ~500 articles per month
  5. Content development and integrationContent optimization & sponsorshipCampaign measurementBenefit/Value: Developing content and publishing it within an objective, relevant area and driving highly targeted women/users to your content“Brands that educate best, sell more on EmpowHER.”
  6. Industry Segment exclusivityPartner content integrationHighly-relevant content environment that is specific by topicTimely/news-oriented
  7. Cause-orientedViral
  8. Alignment with high-visibility organizations and events Onsite marketing exposure; high-traffic locations; special offers/sampling 
  9. Other national agencies we’ve worked with; KSL, ND&P, Horizon, Mindshare, Digitas Health, RazorfishUnique marketing and media play compared to other options in the categoryBenefit/Value: Stand out to your client by offering something of greater value; “all the big agency plans are the same” - THIS IS WEAK and NEEDS HELP