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EmpowHER.com Media Overview
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2. Started in 2007 by renowned women’s health advocate Michelle King Robson
3. Fastest growing in the category:Top7% Top5 Top25 Women’s Health & Wellness Site Source: Experian Hitwise Of All Women’s Lifestyle Sites Source: Experian Hitwise (all categories) Of All Health Sites Source: Experian Hitwise
4. 2 EmpowHER saves lives “Reading an article on EmpowHERsaved my loved one’s life.” “Thank you for such a life-changing experience.” “Plain and simple... EmpowHERsaved my life.” Melissa Member, EmpowHER Gina Member, EmpowHER MonaLou Member, EmpowHER
5. 3 Michelle’s Story “We’ve all heard the saying … ‘necessity is the mother of invention.’ Well, after clearing my head and taking responsibility for my own health and wellness; I made a decision – that no other woman would suffer as I had.”
10. Decision makers &buyersMore than80% 9out of10 Women Seek Health Information via the Web National Marketing Institute, 2009 Of Healthcare Purchasing Decisions are Made by Women Daria Blackwell, Knowlage Clinic Inc., At Women’s Health and Wellness Conference, 2008
11. Value / Leader in Women’s Health Category 5 • Freshest facein women’s health, women’s lifestyle, and general health categories among peers and competitors • Only network of sites and communities exclusively dedicatedto women’s health and wellness •Rising starand favorite among new media and social media savvy health and wellness brand managers, marketers and agencies Source: Quantcast
26. 20 Condition Sponsor Highlight example sponsor logo and name video screen capture • Metrics and Analyticsfor this condition- Content numbers - Page views - Comment numbers/member activity/ engagements stats page title area screen capture
27. Case Studies 21 “Our EmpowHER campaigns have provided us with a solid 4:1 return on investment. EmpowHER stands out among its peers. They have provided us rich content that is targeted to well-informed and highly-interested healthcare consumers.” Greg Harrison,Administrative Director, Marketing & Business Development, Saint John’s Health Center Client Saint John’s Health Center/John Wayne Business ChallengeFind new and cost-effective ways to augment Saint John’s existing online effortsObjectivesIncrease online search presence Drive awareness for women’s health servicesEmpowHER SolutionDevelop a Patient Education Center microsite where visitors can learn about Saint John’s, their doctors and access educational content on women’s health Newsletter and community integration of articles from Saint John’s doctors Search Engine Optimization for all Saint John’s contentResultsGenerated 460 organic quality listings on top 4 search engines Drove 1,853 interested people to read articles and information about Saint John’s Health Center and their doctors 4:1 ROI, 22 new patients acquired
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29. 23 HERStories / Advocate for Others “Reading an article on EmpowHER saved my loved one’s life.” • MonaLou’s partner was having odd sensations in his abdomen • Read an article on EmpowHER about the symptoms of aortic aneurysm • His doctor who scheduled emergency surgery. • Had it burst; he would have died... Post surgery, he is a perfect picture of health. MonaLou Member, EmpowHER “Sharing my story on EmpowHER helped me find other women in the same situation.” • Went to doctor with symptoms, tested negative • Diagnosed w/Stage IIIC Ovarian Cancer 4 months later • Daughter Shari passed away from same condition • Needed to know she had support and could express her grief Paula Member, EmpowHER
- Web savvy (9 out of 10 Women Seek Information via the Web - National Marketing Institute, 2009)- Social Media savvy (75% of Women Actively Use Facebook, Twitter and Blogs to Stay Connected - BlogHER, 2009)- Community-oriented (8 out of 10 EmpowHER Members Trust Health and Wellness Advice Shared by other Women on EmpowHER - EmpowHER Member Survey, 2010)- Hyper-qualified (30% of Women Have “Big 6” Health Conditions; While 51% are “Active & Fitness Oriented” - World Health Organization, 2009)- Influential (More than 80% of Healthcare Purchasing Decisions are Made by Women - Daria Blackwell, Knowledge Clinic Inc., 2008 Women’s Health Conference)- Decision makers & buyers
Guided/moderated support 24/7/365Empathy and validationReferral to previous answers Outside sourcesIntroduce new ideas and concepts to considerFurther question and follow-up
650 health conditions and wellness topicsDefinition, prevention, cause and risk, treatments, community, expertsDrugs & Supplements directoryExtensive Medical library
Our world-class content team is comprised of top online and television content production talent and highly qualified copywriters, research scientists, editors, bloggers and social media expertsCustom created videoIn-house production team50+ HER writers producing ~500 articles per month
Content development and integrationContent optimization & sponsorshipCampaign measurementBenefit/Value: Developing content and publishing it within an objective, relevant area and driving highly targeted women/users to your content“Brands that educate best, sell more on EmpowHER.”
Industry Segment exclusivityPartner content integrationHighly-relevant content environment that is specific by topicTimely/news-oriented
Cause-orientedViral
Alignment with high-visibility organizations and events Onsite marketing exposure; high-traffic locations; special offers/sampling
Other national agencies we’ve worked with; KSL, ND&P, Horizon, Mindshare, Digitas Health, RazorfishUnique marketing and media play compared to other options in the categoryBenefit/Value: Stand out to your client by offering something of greater value; “all the big agency plans are the same” - THIS IS WEAK and NEEDS HELP