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Find Your Customer Jamie Glass Artful Thinkers  @jglass8  www.artfulthinkers.com
Definition of Marketing The commercial functions  involved in   transferring   goods from producer to   consumer. (Origin:...
1960’s Revolution of Consumer Branding
B2B Marketing Evolves
Personal Branding – 2000’s
Then we went social…
THESE ARE ONLY TOOLS TO HELP YOU MARKET, THEY ARE NOT MARKETING
TARGET PROSPECT RELATIONSHIP FAN BUYER
Your Customer Profile
 
 
Source: Harvard Business Review (2007) David Armano,  Edelman Digital .
Marketing Tactics Events Collateral Brand Mobile Public Relations Direct Marketing Customer Service Web SEO / SEM Partners...
INFLUENCE CREATES TOP OF MIND AWARENESS
REACH + ENGAGEMENT + INFLUENCE = ROI
STAY INFORMED <ul><li>www.marketingvox.com </li></ul><ul><li>www.cmo.com   </li></ul><ul><li>www.marketingcharts.com </li>...
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Finding Your Customer

ASU Changemaker "Expert Series" Presentation provided by Jamie Glass February 28, 2012

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Finding Your Customer

  1. 1. Find Your Customer Jamie Glass Artful Thinkers @jglass8 www.artfulthinkers.com
  2. 2. Definition of Marketing The commercial functions  involved in  transferring  goods from producer to  consumer. (Origin: 1555-1565)
  3. 3. 1960’s Revolution of Consumer Branding
  4. 4. B2B Marketing Evolves
  5. 5. Personal Branding – 2000’s
  6. 6. Then we went social…
  7. 7. THESE ARE ONLY TOOLS TO HELP YOU MARKET, THEY ARE NOT MARKETING
  8. 8. TARGET PROSPECT RELATIONSHIP FAN BUYER
  9. 9. Your Customer Profile
  10. 12. Source: Harvard Business Review (2007) David Armano, Edelman Digital .
  11. 13. Marketing Tactics Events Collateral Brand Mobile Public Relations Direct Marketing Customer Service Web SEO / SEM Partners Sales Support Communications Advertising Sales Support Social Media
  12. 14. INFLUENCE CREATES TOP OF MIND AWARENESS
  13. 15. REACH + ENGAGEMENT + INFLUENCE = ROI
  14. 16. STAY INFORMED <ul><li>www.marketingvox.com </li></ul><ul><li>www.cmo.com </li></ul><ul><li>www.marketingcharts.com </li></ul><ul><li>www.marketingsherpa.com </li></ul><ul><li>www.mashable.com </li></ul><ul><li>http://sethgodin.typepad.com </li></ul><ul><li>www.socialmediaexaminer.com </li></ul><ul><li>www.adweek.com </li></ul><ul><li>http://www.ragan.com </li></ul>

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