Presentation given at Intelligent Content 2013 in San Francisco. Incorporated a live demonstration of a professional eBook based on the Canadian Criminal Code.

1. Professional Publishing
Intelligent eBooks for Joe Gollner
Gnostyx Research Inc.
Working Professionals jag@gnostyx.com
www.gollner.ca
@joegollner
Copyright © Joe Gollner 2013

2. The Meaning of Professional Publishing
“A profession is a vocation founded upon specialized
educational training, the purpose of which is to supply objective
counsel and service to others, for a direct and definite
compensation, wholly apart from expectation of other business
gain.” Sidney and Beatrice Webb, New Statesman 21 Apr 1917
Professionals operate within specialized communities,
in accordance with specified codes of practice & with
reference to a published body of knowledge that
undergoes continuous review & refinement
Professional Publishing supports the operation of
professional communities by making relevant &
current content available to working professionals

3. Legal Profession: Where Content is the Law

4. What do Professionals Need?
Access to their professional body of knowledge
Up to date
Professional Associations & Firms
Complete play a major role in managing professional
Authoritative knowledge & controlling access to it
This content is:
Voluminous
Complex
Dynamic
Multi-sourced
Contextualized
(e.g., jurisdiction)
Besides a Hug

5. What do Professional Publishers Need?
A departure from traditional retail publishing models
Model deployed by
Apple, Amazon, etc. Professional Associations & Firms
play a major role in creating, enriching,
does not apply licensing, distributing content
Subscription
models facilitating
managed access
at a group level
Update service
is frequently the
area of greatest
value
Besides a Profit

6. The Case of Professional eBooks: A Story
Major publisher specializing in professional content
Constantly exploring ways to make the content
• More portable
• More efficient to work with
Establish digital
collections to
eliminate….
Make the content
usable on the
portable device
of choice….
Seriously?

7. Professional eBooks Today
Through a series of twists & turns
Professional eBooks that
• Leverage intelligent content
• Provide an eReading experience
geared to people working with
the documents
• Smart Table of Contents
• High precision search
• Advanced bookmarking
& annotation
• Navigation history
• Graceful handling of
very large texts
Enabling eBooks that Work

8. Professional eBooks of Tomorrow
The Full Solution for Professional eBooks will
Provide a distribution model that fits with the
professional landscape
Facilitate professional interactions at different levels
• Association
• Firm
• Team
• Virtual team
Support the
evolution of the
professional
body of
knowledge

9. Enabling Professional Practices
An improvement in approaches
used for professional publishing
delivers something important
It helps professionals to
• Cope with exploding content
volume & complexity
• Collaborate on inter-disciplinary teams
that must combine different collections
• Benefit from the inputs & activities
of their professional colleagues
• Improve the alignment of their
practice with documented sources
• Apply higher standards of
professional accountability

10. Enabling Professional Publishing
Publishing
practices can
themselves be
professionalized
Rigorous
application of
standards &
best practices
Efficient use of
state-of-the-art
technology &
usage data

11. Warning: A New Theme for 2013

12. Making Connections
Joe Gollner
Gnostyx Research Inc.
www.gnostyx.com
jag@gnostyx.com
@joegollner
www.gollner.ca
Andre Dube
Cognilore Information Solutions
www.cognilore.com
andre.dube@cognilore.com
819.561.7776 ext. 201