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Being Agile with Kano Analysis

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John Goodpasture
John Goodpasture

Kano Analysis is a new product requirements tool; Agile is a project method for new products

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Kano and the Agile Project Manager John C Goodpasture Square Peg Consulting www.sqpegconsulting.com johngoodpasture.blogspot.com
Kano and Agile are all about user value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On the Kano Chart, the upper right quadrant is the place to be! Customer Satisfaction Product Functionality - Quadrant Upper Right Customer Delight Quadrant Upper Left Latent Requirements Quadrant Lower Left Customer dissatisfaction with missing or withheld functions Quadrant Lower Right Customer dissatisfaction with provided functionality Customer Dissatisfaction + - +
Everything loses panache over time! Customer Satisfaction Product Functionality + - M = “must be present” MIB = More is Better Ah = “ah-hah!” In = Indifferent axis MIB decay to M or In Ah decay to In or M Customer Dissatisfaction +
The sweet spot for agile is the ‘ah-hah!’ quadrant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agilists pull out the latent requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Kano comes the business case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more….. ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Being Agile with Kano Analysis

  • 1. Kano and the Agile Project Manager John C Goodpasture Square Peg Consulting www.sqpegconsulting.com johngoodpasture.blogspot.com
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  • 3. On the Kano Chart, the upper right quadrant is the place to be! Customer Satisfaction Product Functionality - Quadrant Upper Right Customer Delight Quadrant Upper Left Latent Requirements Quadrant Lower Left Customer dissatisfaction with missing or withheld functions Quadrant Lower Right Customer dissatisfaction with provided functionality Customer Dissatisfaction + - +
  • 4. Everything loses panache over time! Customer Satisfaction Product Functionality + - M = “must be present” MIB = More is Better Ah = “ah-hah!” In = Indifferent axis MIB decay to M or In Ah decay to In or M Customer Dissatisfaction +
  • 5.
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  • 7.
  • 8.