2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.

1. QR CODES: IRL to URL
From your mobile browser go to:
http://gettag.mobi & http://scan.mobi

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// Who Gives A QR?
2
Mobio Identity Systems, Inc.
The Naked Facts: Whiplash Edition
QR Barcode Scanning in Q1-2011
Growth
Age
Gender
Income
What?

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Who Gives A QR?
3
Mobio Identity Systems, Inc.
The Naked Facts: Whiplash Edition
QR Barcode Scanning in Q1-2011
49% AGE 35-54
?
Growth
Age
Gender
Income
What?

4.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
Who Gives A QR?
4
Mobio Identity Systems, Inc.
The Naked Facts: Whiplash Edition
QR Barcode Scanning in Q1-2011
?
Growth
Age
Gender
Income
What?

5.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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Who Gives A QR?
5
ScanLife
MOBILE BARCODE TREND REPORT
Q1 2011
?
Growth
Age
Gender
Income
What?

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 2011 Acappella Media, Ltd. All Rights Reserved
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Who Gives A QR?
6
Growth
Age
Gender
Income
What?

7.  2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
 2011 Acappella Media, Ltd. All Rights Reserved
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7
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR

8.  2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
 2011 Acappella Media, Ltd. All Rights Reserved
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8
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR

9.  2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
 2011 Acappella Media, Ltd. All Rights Reserved
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9
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR

10.  2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
 2011 Acappella Media, Ltd. All Rights Reserved
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10
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR

11.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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11
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
‣ 5 Billion Tags Printed Since 2009
‣ Over 150,000 Tag accounts have been set up
‣ Since August, Tag has been used in more than 200
million magazine issues and newspapers.
‣ Tag has 82% Market Share in Publishing
- Microsoft

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 2011 Acappella Media, Ltd. All Rights Reserved
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12
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
- Microsoft

13.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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13
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
• Fast, Accurate, Predictable
• Location Aware Tags
• Tags Can Be Smaller
• Creative Latitude
• Device ID = Multiple Creative
• It’s Microsoft
• Publishers = Mainstream
• Over 200 QR apps only 1 Microsoft Tag
Pros & Cons

14.  2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
 2011 Acappella Media, Ltd. All Rights Reserved
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14
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR

15.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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15
// QR Codes
Anatomy
Minimum QR Code Size ± 10:1

16.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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16
// QR Codes
Anatomy

17.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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17
// QR Codes
Anatomy

18.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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18
// QR Codes
Anatomy

19.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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19
// QR Codes
Anatomy

20.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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20
// QR Codes
Data ‣ Notes
‣ Contact Info
‣ Phone #
‣ SMS
‣ Calendar Event
‣ Map Coordinates
‣ Social Media
‣ URL
Important Info
Here’s How To Reach Me
Call me! xxxoo :-)
OMG!
Rapture?
#Pa
yoursite.com (mobile)

21.  2011 Acappella Media, Ltd. All Rights Reserved
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 2011 Acappella Media, Ltd. All Rights Reserved
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21
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify

22.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
22
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify

23.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
23
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify

24.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
24
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify

25.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
25
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify

26.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
26
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify

27.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
27
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
#FAIL

28.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
28
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows

29.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
29
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows

30.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
30
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows

31.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
31
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows

32.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
32
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
In-Store
Print
Trade Shows

33.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
33
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows

34.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
34
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows

35.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
35
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

36.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
36
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

37.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
37
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

38.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
38
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

39.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
39
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

40.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
40
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

41.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
41
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

42.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
42
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!

43.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
43
// On the Horizon
Google Goggles
SnapTell
NFC

44.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
44
// On the Horizon
Google Goggles
SnapTell
NFC

45.  2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
45
// On the Horizon
Google Goggles
SnapTell
NFC

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