1. A Corporate University is a strategic organization that develops and educates employees, customers, and suppliers to meet a company's business strategies.
2. Traditional training centers focus on short-term tactical skills, while Corporate Universities take a long-term strategic approach to increase revenues and drive performance improvement across the organization.
3. Corporate Universities integrate learning through centralization, offer continuous learning opportunities, and align career development, assessment, research and development to strengthen business policies and transform company culture.
1. CORPORATE
UNIVERSITY
Dr. Ir. John Sihotang, MM
Konsultan dan Dosen
https://digital-corpu.com/home.html/
digicorpu@yahoo.com info@digital-corpu.com
2. Apa itu Corporate University?
Corporate University*) adalah “strategic umbrella for
developing and educating employee, customers, supplier
in order to meet an organization business strategies”
Why we need Corporate University?
“We need an organization created to manage learning and
development as a strategic investment focused on driving
measurable performance improvement in key business
areas.”
*) Meister, J.C. (1998) Corporate Universities: Lessons in building a world class workforce New York: McGraw Hill
3. Perbedaan Training center tradisional dan
Corporate University (1/2)
Organisasi Training Tradisional Corporate university
Driver
Orientasi
Ruang Lingkup
Fokus
Operasional
Sekarang
Taktikal
Reactive
Business
Jangka Panjang
Strategic
Proactive
Sasaran CorpU
Individual knowledge
Kemampuan teknis individu
Corporate knowledge
(kompetensi Inti Organisasi)
Revenue Penambahan revenue sedikit Kenaikan revenue yang lebih besar
outcomes
Yang diberikan ke
pegawai
Memperbiki atau
mengembangkan skills
Meningkatkan performansi seluruhnya
Pengetahuan bisnis praktis, Kompetensi manajerial
Pendidikan berorientasi tugas
→ Membuat perusahaan menjadi lebih kompetitif
Sasaran Pelatihan Individu
Dapat membentuk budaya perusahaan dengan
pormosi, mendorong, mengembangkan dan
nurturing leadership, mendorong creative
thinking dan problem solving
Kebijakan SDM
A few alignment between
Career, Assessment, R&D
and Development
Strong Alignment between Career, Assessment, R&D
and Development
4. Perbedaan Training center tradisional
dan Corporate University (2/2)
Organisasi Training
Tradisional
Corporate university
Pengguna Employee Pegawai, Customer dan suppliers
Pengorganisasian
Fragmented,
Decentralization
Integrated,
Tersentralisasi
Frekuensi Akses
Terbatas dan waktu tertentu
One time learning events at
schedule time
Dapat diakes dari mana saja
Continous learning event at any time
Pendaftaran Relatif Terbuka
Sesuai dengan kebutuhan perusahaan
(on demand dan just in time)
Media
Learning
technologies
Limited range of learning
modalities and delivery
Virtual, E-learning, Clasical, Blended learning:
At Anywhere, anytime, anyhow, anyone
Proses Penyediaan Delivery and Evaluation Planning, Delivery, and Evaluation
5. Corporate University (1/2)
Corporate university Status/Rencana Kerja
Driver Business
Secara Keputusan Direksi dan
prosesdur sudah sesuai
Orientasi Jangka Panjang Re-evaluasi semua jenis training
Sasaran CorpU
Corporate knowledge
(kompetensi Inti Organisasi)
Value 5C dalam training tmsk
leadership
Revenue Kenaikan revenue yang lebih besar Perlu monitoring
Ruang Lingkup Strategic Secara KD sudah ada
outcomes
Yang diberikan ke
pegawai
Meningkatkan performansi seluruhnya
pengetahuan bisnis praktis, kompetensi
manajerial, pendidikan berorientasi tugas
→ Membuat perusahaan menjadi lebih
kompetitif
Peningkatan metoda pembelajaran
Sasaran Pelatihan
Dapat membentuk budaya perusahaan dengan
pormosi, mendorong, mengembangkan
dan nurturing leadership, mendorong
creative thinking dan problem solving
Peningkatan metoda pembelajaran
Kebijakan SDM
Strong Alignment between Career, Assessment,
R&D and Development
Masih dalam proses di Human
Resource Policy
6. Corporate University (2/2)
Corporate university Status / rencana kerja
Fokus Proactive Akan dilakukan secara bertahap
Pengguna Pegawai, Customer dan suppliers
Perlu pengembangan terutama untuk
suppiers
Pengorganisasian
Integrated,
Tersentralisasi
Perlu peningkatan sentralisasi terutama
di bidang platform
Frekuensi Akses
Dapat diakes dari mana saja
Continous learning event at any time
CBT
E-learning
Mobile learning
Pendaftaran
Sesuai dengan kebutuhan perusahaan
(on demand dan just-in time)
Mengurangi on request
Media
Learning
technologies
Virtual, E-learning, Clasical, Blended
learning:
At Anywhere, anytime, anyhow, anyone
Pengembangan kualitas materi dan
penambahan Mobile dan E-learning
7. Ecosystem Corporate University
End Customer
Pelanggan Enterprises
Operators
Distributor -
distributor Perusahaan
Outsourcing
Komunitas
Support
Vendors
Unit Bisnis DC
Corporate
University
Support
Partner
HR
Prominent
Universities
✓ Product knowledge
✓ Umpan Balik dari
pelanggan tentang
produk dan layanan
➢ Metodologi
➢ Ilmiah
➢ Sertifikasi