1. TOPICS
1. The SECRET of SUCCESSFUL PEOPLE (VALUES FACTOR)
• What are VALUES?
• Why are VALUES essential for success?
• Figuring out my personal VALUES
2. The ATTITUDE FACTOR
• It always begins INTERNALLY not EXTERNALLY
• Attitude overcomes ALL challenges
• Attitude trumps Talent, Anytime! Anyday!
• Passion! Passion!! Passion!!!
• Surrounding yourself with a POSITIVE TEAM
3. The LEGACY FACTOR
• A life worth remembering
• A life worth passing
• A life without regrets

2. What Are Attitudes?
An attitude is a fairly stable evaluative tendency to respond consistently to some specific object, situation,
person, or category of people. Attitudes are tendencies to respond to the target of the attitude. Thus,
attitudes often influence our behaviour toward some object, situation, person, or group. Attitudes are a
function of what we think and what we feel. That is, attitudes are the product of a related belief and value.
Belief + Value = Attitude à Behaviour.
II. What Are Attitudes?
An attitude is a fairly stable evaluative tendency to respond consistently to some specific object, situation,
person, or category of people. Attitudes are tendencies to respond to the target of the attitude. Thus,
attitudes often influence our behaviour toward some object, situation, person, or group. Attitudes are a
function of what we think and what we feel. That is, attitudes are the product of a related belief and value.
Belief + Value = Attitude à Behaviour.
III. Changing Attitudes
Most attempts at attitude change are initiated by a communicator who tries to use persuasion of some form
to modify the beliefs or values of an audience that supports a currently held attitude. Techniques used to
affect attitude change are known as persuasion techniques. These may take the form of written
communications such as posters or newsletters, or face-to-face communications such as conferences or
meetings.
The traditional approach to most organizational attitude-change programs is to change beliefs and/or values
in order to change attitudes and behaviour. Cognitive dissonance theory suggests an alternative approach.
Cognitive dissonance refers to a feeling of tension experienced when certain cognitions are contradictory
or inconsistent with each other. When the cognitions (thoughts or knowledge) that people have about their
own beliefs, values, attitudes, and behaviour are contradictory or inconsistent with each other, they
experience cognitive dissonance which is an unpleasant feeling that individuals are usually motivated to
reduce.
Dissonance theory suggests that engaging in behaviour that is not supported by our attitudes might lead us
to change our attitudes to reduce the tension produced by inconsistency. Individuals can be taught specific
behaviours that correspond to the desired attitude change and when the behaviours are successful in
carrying out daily activities, dissonance suggests that attitudes will change to correspond to the newly
learned behaviours. The new behaviours can be taught by three three techniques:
Modeling correct behaviours.
Role-playing correct behaviours.
Social reinforcement of role-played behaviours.