The foodservice industry has evolved significantly over thousands of years. Early civilizations developed inns and taverns to provide food and lodging for travelers. During the Middle Ages, restaurants began serving meals to restore energy, and different types of establishments like coffee houses and boarding houses emerged. The modern foodservice industry began taking shape in the 19th century with innovations like hotels and fast food franchises. Changes in technology and consumer demand have continued to transform the industry.

1. THM-201 Tourism and Hospitality Management
The Foodservice Industry
ก
1
Email: tpavit@wu.ac.th . 2248

2. Outline
1. Types of food service operations and types of food
service facilities
2. History of food service industry
3. Difference between commercial and
noncommercial food service operations
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 2
John Walker

3. e Acc
rad o mm
vel T r o
Sect dation
Tra ecto or
S
To rvic
Se
ur es
r
cto
ism
Se
ts
en
Ev
Transportation
Sector
Attra
ction
or ent
Sects
Se ainm
ct
t
or
ter
En
Ad
v
Re entu s
cre re
vice
ati & O
on ut Ser
Se do
cto or
od ector
Fo S
r
Event / Travel Trade /
Accommodation / Tourism
Service / Transportation /
Entertainment / Adventure &
Outdoor Recreation toAttraction5th Ed.
Introduction / Hospitality, The Foodservice Industry by Aj. Pavit Tasakul 3
John Walker

4. Hospitality and Tourism Network
1. Airline Biz
Foodservice 2. Maritime Transportation
3. Ground Transport
1. Catering and Banquets
2. F&B services w/ other Biz
3. Restaurant Separate from other Biz
4. Beverage Establishments
5. Institutions
6. Clubs Merchandise
Travel and Tourism
Component
Hospitality Industry 1. Travel Agency
2. Tour Operator
1. Clubs
2. Institutions
3. Hotel / Motels
4. Resort Recreation, Sport
Lodging
5. Convention Hotels and Entertainment
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 4
John Walker

5. Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 5
John Walker

6. Overview of Foodservice Industry
ก
1. ก
2. ก
3. ก ก
4. ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 6
John Walker

7. F
7

8. ก
ก ก ก
F
ก F F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 8
John Walker

9. ก . .
2525 F
F F
Restaurant ก F
ก ก ก ก
ก . . 2532
F F2
F ก
F F ก ก ก
F F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 9
John Walker

10. F
F ก . . 2532
ก กก F 1-2 ก ก
F กF
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 10
John Walker

11. F F
ก F F F F
F 5
1. F
2. (2 )
3.
( F ก )
4. F (1-2 )
5. F
ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 11
John Walker

12. ก ก F
ก
ก
ก ก ก
ก F ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 12
John Walker

13. ก
13

14. ก
1. F ก
F F F
F F F F กF
ก ก
F ก F ก
ก ก F
F ก F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 14
John Walker

15. ก
2. F
ก กF F
F F F ( F F
)
F ก ก F F ก ก
ก F F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 15
John Walker

16. ก
3. F ก ก F
F ก กF ก F
F ก F
F ก ก F
F กF ก F
F F F F กF ก ก F ก
ก ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 16
John Walker

17. ก ก
17

18. ก
ก F
F ก ก
ก ก ก ก
กF กF Fก ก
F ก
ก F ก
(Mesopotamia)
ก 1,700
กF ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 18
John Walker

19. F F ก ก กF F ก
กF (lnn) & Tavems ( F )
F ก F
ก F FF กก ก
กก ก F
กก ก F
ก ก ก ก ก F ก
F ก ก ก &
ก F ก ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 19
John Walker

20. Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 20
John Walker

21. ก
ก ก ก ก F
F ก
F ก ก ก
F F ก
ก
F ก ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 21
John Walker

22. ก ก
F ก F
ก ก ก ก
F F ก F ก
ก F ก F
F F F F F lnn /
Resting Places
ก F (Char lemagne) F
กก F F ก F ก
ก ก กF F ก
ก F Fก 3
ก ก ก ก F F FF
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 22
John Walker

23. ก ก
F Restaurant ก restaurer
F Restorer of Energy ก F F ก
F 16 F F
ก F F ก
Fก ก ก
F F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 23
John Walker

24. ก ก
กF 19
ก 13 ก F F F ก
F ก F F ก ก
. . 1200 F F ก
F F F ก
. . 1650 ก F ก Coffee House Oxford
F ก London ก ก F F
3,000 F F 18
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 24
John Walker

25. ก ก
. . 1282 F ก ก ก F
F ก ก ก
ก F Fก F F F
16-18 ก กก ก ก
Fก ก F ก F
ก F ก lnn &Travern
ก ก F F กF F F F กF
ก ก F ก F ก ก ก
ก ก ก F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 25
John Walker

26. ก ก
ก . . 1765 F ก ก
F กก F F F
ก F F F กF ก
ก กF ก F ก ก
ก ก F ก ก F Auguste
Escoffier F F ก ก F F " Fก " Emperor of the
Culinary Arts King of Chef F F ก ก F
F F
F ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 26
John Walker

27. ก ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 27
John Walker

28. ก ก ก
18 ก F ก ก ก
ก ก F F กF ก
F F
ก F F
F F F
ก F (A. Boulanger)
ก . . 1765 ( . .
2508) F F F
ก F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 28
John Walker

29. ก ก ก
1765 F (A. Boulanger) F ก ก F F F
กF ก F F ก ก F F
F
F F ก F
ก F F ก F ก Fก F
(Come to me all whose stomachs cry out in anguish and
I shall restore you) F F ก
F F (restaurant) ก F F (restore)
ก F F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 29
John Walker

30. ก ก ก
ก F ก
ก ก ก ก ก
F กF F Tavern F ก ก
. . 1634
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 30
John Walker

31. ก ก ก
. . 1670 ก ก ก F ก
ก
F กก ก
F ก
F ก F F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 31
John Walker

32. ก ก ก
F 18 ก ก F F ก
ก Coffee house F ก F Popina Restaurent
F ก F Taberrus F
ก F ก (Bar )
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 32
John Walker

33. ก ก ก
ก F ก ก
ก F ก (fast food) F
(Sears & Roebuck) ก
ก F ก F กF ก
8,400 1 20
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 33
John Walker

34. ก ก ก
F F ก F (franchise)
ก ก ก
F F ก F
F F F
F (A & W) (Ray
Allen) F F (Frank Wright)
F (root beer)
ก กก F Fก
F
F (Maurice and Richard
McDonald) Fก F
(hamburger) (French fries)
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 34
John Walker

35. ก ก ก
ก ก ก F
ก ก F ก F F
ก ก
ก F
ก F ก ก F ก F F ก
ก F ก F
F F F
ก 4 F ก ก F ก
F F F ก ก ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 35
John Walker

36. ก
ก F F F .5
ก ก F ก ก
ก F ก
F F
F F (Boarding houses)
ก F F
. . 2465 ก ก F F F
.6 ก ก F ก
F ก F
F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 36
John Walker

37. ก
ก F F F F F
ก ก4 F ก
กF
F ก ก F
ก ก ก F F ก ก
ก ก F ก
ก
F F ก F F ก (Union
Hotel) . . 2506 ก F 2
(Oriental hotel) F (Fisher s
hotel)
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 37
John Walker

38. ก
F F F กF
F F F F
F F ก F
F F ก F ก
F F ก
ก F
F ก F
กF F กF ก F
F F F ก F ก
F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 38
John Walker

39. ก
ก F 7-9 F
F ก
F Fก
Fก F F
ก F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 39
John Walker

40. ก
. . 2502 F
Fก F ก F F
F
ก ก F Fก
F ก ก
F ก F
ก
ก ก ก F F
F ก F
F ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 40
John Walker

41. ก F
41

42. ก
1. F ก ก ก
1. ก ก ก ก ก
(Full-service)
2. ก ก ก (Semi-service)
3. ก ก (Self-service)
2. F ก ก
1. ก ก
ก ก
2. ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 42
John Walker

43. F ก ก ก
ก ก
F 3
1. ก ก ก
ก ก (Full-service)
2. ก ก ก (Semi-service)
3. ก ก (Self-service)
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 43
John Walker

44. 1. ก ก
Full Service Restaurant ก ก ก
F
ก ก ก
ก F ก F Fก F
ก F ก
ก F ก
ก ก
F F F ก ก ก
F ก
ก ก ก F F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 44
John Walker

45. ก ก ก ก ก (Full-service)
กF F กFก F Gourmet, Classical
Restaurant
ก Occasional Restaurant
F ก Specialty Restaurant
Family Style Restaurant
ก Member club, Private Club
Restaurant
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 45
John Walker

46. 1. ก ก
1.
(Fine Dinning Restaurant, Gourmet Restaurant, Classical Restaurant)
ก ก ก
ก F F F
ก (A la Cart)
ก F F
ก F ก
ก F F F F
Fก ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 46
John Walker

47. 1. ก ก
2. (Specialty Restaurant)
ก F
F (Seafood Restaurant)
ก (Steak House)
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 47
John Walker

48. 1. ก ก
3. F
(Ethnic Restaurant)
ก F
F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 48
John Walker

49. 1. ก ก
4. (Family Style Restaurant)
ก
F ก F ก
ก F F
ก F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 49
John Walker

50. 1. ก ก
5. (Theme Restaurant)
ก
ก กก F
The risk in a Theme Restaurant is that the concept will not be
attractive to a substantial number of people
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 50
John Walker

51. 1. ก ก
6. ก
(Member Club or Private Club)
ก ก ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 51
John Walker

52. 1. ก ก
7.
ก
ก
F ก
F
ก ก ก ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 52
John Walker

53. 2. ก ก ก ก ก ก
Semi Service Restaurant ก ก ก ก
F F F ก ก ก F F F
ก F F ก F F ก
ก F F ก ก
F F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 53
John Walker

54. 2. ก ก ก ก ก ก
1. (Coffee Shop)
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 54
John Walker

55. 2. ก ก ก ก ก ก
2. F (Buffet)
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 55
John Walker

56. 3. ก
Self service restaurant ก ก F
F ก F ก F ก ก F F ก
F
1. ก ก (Cafeteria) ก
ก ก ก F F F F F
ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 56
John Walker

57. 3. ก
2. F (Food Center or Food Courts)
ก ก Fก ก
ก F ก
F ก F F
ก ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 57
John Walker

58. 3. ก
3. ก ก F (Fast food Restaurant
or Quick Service Restaurant) F ก ก F ก F
F ก ก ก ก F
F F ก F F กF
ก ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 58
John Walker

59. 3.ก ก F
F ก 2
1. ก F F (Full Meal)
F ก F กF F
2. F (Snack)
กก ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 59
John Walker

60. ก
F ก ก ก ก
ก F F F
ก ก ก ก ก F ก (Room service)
ก Banquet ก F
ก ก F ก
ก F กF F ก กก F ก
F F ก ก F F ก
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 60
John Walker

61. F ก ก
1. ก ก ก ก
2. ก F
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 61
John Walker

62. Food & Beverage Operations
Commercial Subsidized or Welfare
Open market Restricted market Employee Institutional
Catering Catering
• Hotels • Travel Catering • Contract • School
• Restaurant • Clubs Foodservice • Universities
• Pubs • Contract • In-house • Hospitals
• Fast Food Foodservice Caterer • The services
Take away • Function • Prisons
• Event Catering
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 62
John Walker

63. Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 63
John Walker

64. Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 64
John Walker

65. Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 65
John Walker

66. Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 66
John Walker

67. What Do Food Service Customers Expected?
1. The Quality of the Food
2. Value for Money
3. Pleasant Surroundings
4. The Quality of Service
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 67
John Walker

68. What Do Food Service Customers Expected?
1. Quality of the Food
Well prepare food, which
looks & tastes good
A certain quality of product
Hot food served Hot
Cold food served Cold
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 68
John Walker

69. What Do Food Service Customers Expected?
2. Value for Money
The value expected will vary from
one customer to another, but
generally all customers will want
to feel that they have had their
money s worth
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 69
John Walker

70. What Do Food Service Customers Expected?
3. Pleasant
Surroundings
** The decor, including the
furniture, lighting, and music
** The cleanliness and
standards of hygiene
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 70
John Walker

71. What Do Food Service Customers Expected?
4. The Quality of Service
** Attentive and efficient but not rushed
** Friendly and welcoming, but not too
familiar
** Helpful, especially in advising on the
selection of food and beverage
** Then their expectations will be met.
Introduction to Hospitality, 5th Ed. The Foodservice Industry by Aj. Pavit Tasakul 71
John Walker

72. Question
&
Answer
72