Isb digital summit 2014 - Overview

www.isbdigitalsummit.com www.facebook.com/isbdigitalsummit
The ISB Digital Summit is a 2 day digital marketing event where academia,
business leaders, marketers and digital experts unite to discuss the latest
innovations and emerging business models.
Hosted at Indian School of Business (ISB), Hyderabad campus, the summit is
expected to draw over 500 executives and entrepreneurs from digital
marketing, technology, digital media publishing, and entertainment
industries, as well as researchers, academicians, venture capitalists and
investors with interest in the digital domain.
The summit will explore the successful and emerging business models which
leverage the networked economy and digital media.
TIME & DATE: 9:30am – 6:30pm, 22-23rd August, 2014

VINAY KRISHNA
CEO,
Jigserv Digital
REEMA GUPTA
Associate Director, SRITNE at
Indian School of Business
PROF. AMIT MEHRA
Jt. Executive Director, SRITNE at
The summit is jointly hosted by the Srini Raju Centre for IT and the Networked Economy (SRITNE) at the Indian School of
Business (ISB) and Jigserv Digital, a Digital Marketing company co-founded by four alums from Founding Class of ISB

The ISB Digital Summit is a premium event, and offers several reasons for
you to become involved:
• World-class content governed by latest issues, not sponsors
• Understand the hottest innovation trends within the digital ecosystem
• Better networking access by limiting attendance
• Plenty of opportunities for impromptu meetings and brainstorming
sessions with business leaders and fellow attendees
• Figure out effective ways of leveraging the digital medium
• Platform for interface between the industry and the academia

ACADEMIA BUSINESS LEADERS
MARKETERS INDUSTRY EXPERTS

A workshop for corporations who are in the early stages of the digital journey
OBJECTIVE: To coach the businesses on how to take their business online,
incorporate digitally enabled business processes and leverage the digital
medium effectively for their customer outreach and business growth.
PARTICIPANTS: 60-80 Enterprise & Small Business leaders
TIME & DATE: 9:30am – 6:30pm, 21st August, 2014
PAST WORKSHOP PARTNERS:

Advanced workshop for those who wish to advance their digital and e-
marketing skills
OBJECTIVE: To coach about leading edge emarketing related tools available
today for effective campaign execution and optimization. You will also learn
about advanced paid, earned media and analytics beyond what is available in a
single tool.
PARTICIPANTS: 60-80 marketing specialists, business owners
TIME & DATE: 9:30am – 6:30pm, 21st August, 2014
PAST WORKSHOP PARTNERS:

The debate format to discuss interesting marketing and media issues
Amidst the glitz and glamour of the communications business, one sometimes
tends to forget the serious business issues facing the Media, Marketing and
Advertising industry. It is in this backdrop that IAA (International Advertising
Association) India Chapter organizes ‘IAA Debates’. It intends to bring
back the old style classical debate format back to dwell upon topical serious
business issues.
You get to hear the best opinion backed by information on subjects with
speakers defending their positions passionately.
TIME & DATE: 5:00pm – 6:30pm, 22nd August, 2014 (Day 1)
TOPIC: “Digital Media will never become as big as TV in India for Big Brands”

• INTERNET OF THINGS: The next big opportunity for the marketers
• THE MOBILE ENABLED STRATEGY: Integrating Mobile Apps & Mobile
enabled processes into Business Strategy
• BIG DATA & MARKETING ANALYTICS: Case studies of leveraging Big Data
Analysis into Digital Media and Marketing
• STRATEGIES FOR ONLINE RETAILERS IN INDIA: Merchant Model or
Marketplace Model - Challenges and Opportunities
• CLOUD BASED BUSINESS MODELS: How cloud is enabling new business
processes

PROF. PRAVEEN KOPALLE
Tuck School of Business, Dartmouth College
PROF. YOUNGJIN YOO
Fox School of Business, Temple University
PROF. VIJAY KUMAR
Massachusetts Institute of Technology (MIT)
PROF. AMIT MEHRA
Indian School of Business (ISB)
RAJIB SAHA
Assistant Professor, Indian School of Business
REEMA GUPTA
Associate Director, SRITNE at Indian School of Business

RAJAN ANANDAN
Managing Director, Google India
AMIT AGARWAL
Vice-President and Country Manager, Amazon India
VIJAYANTA GUPTA
Director, Industry Strategy, Adobe UK
VINAY KRISHNA
CEO, Jigserv Digital
LATIF NATHANI
Managing Director, eBay India
SAMEER DHANRAJANI
Business Leader, Cognizant Technology Solutions
ADITYA VUCHI
Founder & CEO, Zippr
MANISH KALRA
Integrated Marketing Head, Amazon India
SANDEEP KOMARAVELLY
Sr. VP – Marketing, Snapdeal
ANKUR WARIKOO
Head APAC Emerging Markets, Groupon

GORDON ORR
Chairman, Mckinsey & Co., Asia
PRAMATH SINHA
Founder & Managing Director, 9.9 Mediaworx Pvt Ltd
DEBABRATA MUKHERJEE
VP Marketing and Commercial, Coca Cola India and SW Asia
V LAXMIKANTH
Managing Director, Broadridge Financial Solutions (India) Pvt Ltd
SHAILESH SHAH
Secretary General, Indian Broadcasting Foundation
TARUN MALIK
Director & Head ,Media Solutions Center & Cloud Services ,
SW Asia, Samsung Electronics
VIKRAM CHANDRA
Group CEO & ED, NDTV Group
SIDDHARTH PUROHIT
CTO, IBM India Software Labs

AJIT BALAKRISHNAN
Founder and CEO, Rediff.com
RAJAN ANANDAN
MD, Google India
THENNAVAN SUBBIAH
Head, Digital Marketing Solutions
DHIMAN MUKHERJI
Director, Marketing Solutions, LinkedIn
VIKRAMADITYA SHARMA
Director, Nielsen Online
MADAN SANGLIKAR
Co-Founder & CEO, ad2c
MATT KOJALO
GM, Mobile Advertising, Chitika
AAKRIT VAISH
Director, Flurry
ASHISH CHAWLA
Practice Leader, IME, Cognizant Business Consulting
UMANG BEDI
Managing Director- South Asia, Adobe
KIRTHIGA REDDY
Head of Office India, Facebook
KEDAR GAVANE
Senior Director, comScore
ALI HUSSEIN
Partner Alliance, Youtube
PRABHVIR SAHMEY
Head of Media Platforms, Google India
PIYUSH SHAH
VP & GM, InMobi
VINAY KRISHNA
CEO, Jigserv Digital
VIJAYANTA GUPTA
Director, Industry Strategy, Adobe UK

PROF. ARUN SUNDARARAJAN
New York University, Stern School of Business
PROF. RAVI BAPNA
University of Minnesota
PROF. VIJAY MOOKERJEE
University of Texas at Dallas
PROF. ANINDYA GHOSE
New York University, Stern School of Business
DR. GALIT SHMUELI
SANDEEP KHURANA
PROF. VASUDEVA VARMA
IIIT Hyderabad
PROF. SHWANDRA HILL
University of Pennsylvania, Wharton School
PROF. KEVIN WERBACH
University of Pennsylvania, Wharton School
PROF. JUI RAMAPRASAD
McGill University
SUMAN ANN THOMAS
PROF. AMIT MEHRA
REEMA GUPTA
Associate Director, SRITNE at Indian School of Business

BEVIN MAGUIRE
VP, Marketing, IBM Global Business Services
GERARD REGO
Nokia India
NITIN CHOWDHARY
Precision Match
MADAN MOHAPATRA
Chief Marketing, Pantaloon Retail / Future Group
NITISH TIPNIS
Nissan Motors
SANJAY SRIVASTAVA
DELL India
ANNIE MATHEW
Head of Alliances, India, RIM
SRINI V VASAN
Target
SHAMIK SHARMA
CTO, Myntra.com
ALOK AGARWAL
Marketing Director, eBay India
TUSHAR VYAS
Managing Partner-South Asia, GroupM
D SHIVAKUMAR
CEO, PepsiCo
ASHISH CHAWLA
Practice Leader, IME, Cognizant Business Consulting
SUNDEEP MALHOTRA
Founder and CEO, HomeShop18
SARAN CHATTERJEE
VP – Products, Flipkart
SRIDHAR IYER
Director-eBusiness, Citibank India
DHEERAJ BATRA
Ex-Business Designer, IDEO

33%
24%
17%
8%
8%
7%3%
Chief Executives/VP/MD/Director
Marketing/Sales managers
Others
Analysts/Consultants
Engineer/Technical Leads
Digital/Online/New Media
Academia

RESEARCH PARTNER
COMMUNITY PARTNER NETWORKING PARTNER TV MEDIA PARTNER
MEDIA PARTNER
CONTEST PARTNER
ASSOCIATE PARTNER

SHAILENDRA MAHANI
Jigserv Digital
shailendra.mahani@jigserv.com
+91-99873-96547
ARUN KUMAR
ISB
Arun_Kumar@isb.edu
+91-98660-03823

Isb digital summit 2014 - Overview

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